Discover 25 IFTTT Hacks to Become an Industry Trend Spotter

As a marketer in the digital age, staying on top of the latest industry news and trends can feel like a full-time job. With millions of new articles, social media posts, and videos being published every single day, how can you cut through the noise to surface the most important developments?

Consider these statistics:

To be successful, you can‘t just passively wait for important news to find you. You need a proactive system for monitoring industry conversations and curating the most valuable content to inform your work and share with your network. That‘s where IFTTT comes in.

What is IFTTT?

IFTTT (which stands for "If This, Then That") is a free web-based service that allows you to create chains of simple conditional statements, called "recipes," between apps and devices. With IFTTT, you can automate tedious digital tasks, like:

  • Getting an email notification when a certain hashtag is used on Twitter
  • Saving articles from your favorite RSS feeds to Pocket or Evernote
  • Posting your latest Instagram photos as native Twitter images
  • Syncing your Fitbit data with a Google spreadsheet

IFTTT launched in 2011 and has quickly grown to support over 650 app integrations and run more than a billion recipe actions each month. While it‘s an incredibly versatile tool, one of the most powerful ways to use IFTTT as a marketer is to create a personalized system for aggregating and curating industry news.

Rather than manually checking dozens of different sites and sources each day, you can use IFTTT to automatically compile relevant content in one central location, like a Slack channel, email digest, or Evernote notebook. This allows you to stay on top of important trends in a fraction of the time.

Leading content strategists and marketing influencers have caught on to the power of IFTTT for streamlining content curation. For example:

  • Brittany Berger, Content Marketing Manager at Mention, uses IFTTT to automatically save content to Evernote: "Saving all those articles to one notebook keeps me more organized than saving links all over the place. I can quickly read and share them when I‘m ready."

  • Sujan Patel, growth marketer and co-founder of Web Profits, uses IFTTT to build lists on Twitter: "My favorite IFTTT recipe automatically adds anyone who tweets a hashtag I specify to a new list. Lists are a great way to stay abreast on certain topics, while filtering out some of the noise."

Now, let‘s dive into 25 of the best IFTTT recipes you can use to create your own industry trend spotting system and become a go-to resource in your field.

25 IFTTT Recipes to Curate Industry News & Trends

Monitoring News & Trend Sources

  1. Save new articles from industry blogs to Pocket: Choose your favorite industry publications and set up recipes to automatically save new posts to your Pocket queue for easy reading later. (View recipe)

  2. Get a daily email digest of top stories on a subreddit: Reddit is a gold mine of niche communities (called subreddits) for every industry imaginable. Use this recipe to get the top posts from relevant subreddits delivered straight to your inbox each day. (View recipe)

  3. Track industry hashtags on Twitter: Set up recipes to monitor important industry hashtags and automatically add tweets to a spreadsheet, Evernote notebook, or Slack channel. You can also create a Twitter list of the people using those hashtags. (View recipe)

  4. Save Facebook posts to a spreadsheet: Never let an insightful industry discussion on Facebook slip through the cracks again. This recipe will save posts that you like or comment on to a Google spreadsheet for later review. (View recipe)

  5. Get an email when an influencer publishes a new post: Keep tabs on industry influencers‘ latest content by setting up an IFTTT recipe that sends you an email whenever they publish a new blog post or article. (View recipe)

Curating Thought Leadership Content

  1. Share Instapaper highlights on Twitter: As you read and highlight interesting passages from saved articles in Instapaper, automatically share those insights with your Twitter followers using this recipe. It‘s a great way to provide bite-sized value and spark conversations. (View recipe)

  2. Build a Feedly board for your team: Curate the most relevant industry news for your team by saving articles from your Feedly RSS reader to a public collection. You can organize posts by topic, add commentary, and share the URL. (View recipe)

  3. Turn an Evernote notebook into a Flipboard magazine: If you use Evernote to draft or save content ideas, you can automatically populate a Flipboard magazine that showcases your thought leadership with the tag-based IFTTT recipe. (View recipe)

  4. Tweet your favorite passages from Kindle books: Solidify your expertise by sharing insightful quotes and passages from the business or industry books you‘re reading on Kindle. This recipe will automatically post your Kindle highlights as tweets. (View recipe)

  5. Schedule LinkedIn posts from new WordPress blogs: Promote your latest blog posts and drive traffic from LinkedIn by setting up this recipe, which will automatically share each new post you publish on WordPress as a LinkedIn update. (View recipe)

Collaborating With Your Team

  1. Send starred emails to a Slack channel: Keep everyone on your team in the loop about important industry news by setting up an email-to-Slack recipe. Star the message in Gmail and IFTTT will automatically post it to a dedicated Slack channel. (View recipe)

  2. Create an industry news Twitter list with your team: Collaborate with your colleagues to build the ultimate Twitter list for staying on top of industry trends. Team members can like or retweet posts to add the user to a shared "Industry Influencers" list. (View recipe)

  3. Get a team digest of saved Pocket articles: Create a shared Pocket account for your team to compile the most interesting industry reads. Then use this recipe to get a weekly email digest of everything that‘s been saved. (View recipe)

  4. Auto-save attachments from Gmail to team Google Drive: Never lose track of an important industry whitepaper, report, or presentation again. With this recipe, any email attachments you star in Gmail will be automatically saved to a shared team Google Drive folder. (View recipe)

  5. Post tagged Slack messages to Trello: Encourage your team to share interesting industry content and ideas in Slack. Then set up this recipe to automatically turn any messages tagged with a specific emoji or hashtag into cards on your team‘s Trello content planning board. (View recipe)

Organizing Events & Learning Opportunities

  1. Add Eventbrite events to your Google Calendar: Stay on top of the latest conferences, webinars, and networking events in your industry. This recipe will automatically sync new Eventbrite events you‘re interested in to your Google Calendar. (View recipe)

  2. Track event hashtags in a spreadsheet: Never miss an insight from an industry Twitter chat or conference hashtag again. Use this recipe to automatically add all tweets containing the hashtag to a Google spreadsheet for easy searching and analysis. (View recipe)

  3. Save online course enrollment confirmations: Keep your industry skills sharp by enrolling in new online courses on platforms like Udemy, Coursera, or Skillshare. Then use this recipe to automatically save your enrollment confirmations to a Google Drive folder, so you always know what courses you‘ve signed up for. (View recipe)

  4. Get a weekly email digest of upcoming events: Use this recipe to get an automated email each week with a curated list of upcoming industry events, pulled from your favorite sources like Meetup, Eventbrite, Facebook, and more. (View recipe)

  5. Save tweets from event/conference speakers: Get the most out of industry events, even if you can‘t attend in person. This recipe will add speakers to a Twitter list and automatically save their tweets to an Evernote notebook leading up to and during the conference dates. (View recipe)

Best Practices for Content Curation With IFTTT

While setting up automated systems with IFTTT is incredibly powerful, it‘s important to remember that it‘s not a "set it and forget it" solution. To be an effective industry trend spotter, you need the right mix of automation and human curation.

Find your signal-to-noise ratio: It‘s tempting to cast a wide net and set up recipes to capture everything remotely related to your industry. But too much automated content aggregation can leave you drowning in low-quality links. Be selective about your IFTTT recipes and regularly prune them as your needs evolve.

Add your own insight: Simply sharing a link on social media or in a team Slack channel doesn‘t provide much value. As you review the content surfaced by your IFTTT recipes, always add your own commentary, analysis, or questions to spark a discussion and demonstrate your thought leadership.

Curate with a purpose: Think about your target audience, their key challenges, and how you want to be known as a trend spotter in your industry. Then focus your IFTTT curation system on finding and sharing the content that will be most relevant and valuable to them.

Make it a habit: Set aside dedicated time each day or week to review your curated content, look for patterns, and decide what to share or take action on. The more consistently you monitor industry trends, the sharper your insights will become.

Become an Industry Trend Spotter

In today‘s fast-moving digital world, content curation is an essential skill. But you don‘t need to spend hours scouring the web each day to uncover the latest news and insights. With a few smart IFTTT recipes, you can automate the process of aggregating the most relevant content and free up more time for thoughtful analysis and distribution.

With these 25 recipes, you‘ll be able to create a customized industry trend spotting system that surfaces the content you need to see — delivered where you need to see it. So go ahead and start hacking your content curation with IFTTT. Your team, clients, and network will thank you for being their go-to source for what‘s new and what‘s next in your industry.