Content Creation On the Go: 7 Lessons Learned from Pedaling 4 Pups Across the Great Divide

As a content creator, have you ever felt limited by your surroundings? Like you could only produce your best work from behind a desk, with the perfect lighting and a steaming latte at hand?

I‘m here to tell you that inspiration doesn‘t clock in from 9-5 at a fancy agency — it can strike anywhere, at any time. And if you have a smartphone in your pocket, you have all the tools you need to capture it.

In the fall of 2022, I set out to bike the Great Divide, a 2700-mile off-road trail stretching from Banff, Canada to the Mexican border. As a content writer at HubSpot, I thought it would be the perfect opportunity to disconnect from tech and focus solely on the ride.

But along the way, something unexpected happened: I was inspired to start a blog. With nothing but my iPhone and a bluetooth keyboard, I built — a site dedicated to documenting my journey and raising money for an animal shelter in Ukraine.

Twice a week, I published "trail dispatches" on everything from wildlife encounters to the challenges of finding WiFi in the woods. To my surprise, the blog took off, garnering thousands of views and raising over $2,000 for charity.

The experience forever changed my perception of what‘s possible with content. No longer was I bound to a certain location or setup to create. I could (and did) publish compelling, far-reaching content from the middle of nowhere.

Here are 5 lessons I learned about blogging from the backroads of North America:

1. You Can Create Compelling Content Anywhere

Content creation on the go

One of the most freeing realizations from my trip was that I could create content literally anywhere I could get a signal. All it took was my phone and a few key tools:

  • A notes app for drafting posts offline
  • A lightweight bluetooth keyboard for easier typing
  • A power bank to keep devices charged
  • A mobile WiFi hotspot for connecting on the go

With this simple setup, I was able to write, edit, and publish blog posts from campsites, trailside cafes, public libraries — even a ditch in rural Montana where I had to wait out a storm.

The key was capturing ideas as they came to me, then seizing small windows of connectivity to get them out into the world. Instead of trying to carve out dedicated writing time, I learned to make the most of stolen moments throughout the day.

According to a recent study, 92% of content creators now use their smartphone for work, with 83% drafting content and 85% editing it directly on mobile. As the technology improves, more and more creators are untethering from traditional workspaces.

"Mobile content creation is all about being lightweight and agile," says Justin Champion, HubSpot Academy‘s Content Professor. "By removing barriers to publishing, it allows creators to be more prolific and meet their audience where they‘re already consuming content."

Of course, creating content on the go comes with its own challenges:

  • Battery life can be a constant battle, especially if you‘re creating visual content. Always carry a backup power source and take advantage of chances to charge.
  • Spotty WiFi makes uploading hit-or-miss. Draft in an offline app so you don‘t lose work, then publish when you have a stable connection.
  • Typos can slip through more easily on a small screen. Always proofread (or better yet, have a friend review) before posting.
  • Distractions are everywhere, from natural wonders to noisy coffee shops. Embrace them as fodder for storytelling, but carve out quiet time to focus when needed.

The beauty is in the constraint. By forcing yourself to create with the tools at hand, you open up new avenues for novelty and immediacy. Some of my rawest, most resonant writing came from sleepless nights in a tent, tapped out in the Notes app by headlamp.

2. Your Unique Voice Is Your Most Powerful Asset

Biking through Colorado

When I first started blogging from the bike, I worried my posts would be too niche to attract a following. Who really wanted to read some random girl‘s ramblings on rocky mountain passes and roadside beef jerky?

But I soon realized that my unique perspective was precisely the thing that made my content stand out. No one else could offer a firsthand account of biking the Great Divide solo as a twentysomething woman. By leaning into the specificity of my experiences, I was able to establish a voice that felt fresh and relatable.

"Authenticity is everything in content creation," says Champion. "Readers can sniff out generic fluff from a mile away. The more you can infuse your personality and point of view into your content, the more trust and loyalty you‘ll build."

This is especially true in a world where cookie-cutter content is just a click away. With over 600 million blogs in existence, the only way to cut through the noise is to be uniquely you.

So how do you develop your signature voice? A few tips:

  • Write like you talk. Use conversational language and don‘t be afraid of slang, humor, and (judiciously used) profanity. Read your work aloud to check the flow.
  • Tell stories. Human brains are wired for narrative. Weave anecdotes and examples into your posts to illustrate your ideas.
  • Get vulnerable. Share your fears, dreams, and hard-won lessons. Revealing your human side forges a deeper connection with readers.
  • Have a point of view. What do you stand for? What perspectives can you offer that no one else can? Lean into your experience and expertise.
  • Kill your darlings. Cut anything that feels cliché, inauthentic, or out of alignment with your core message. Good writing is as much about what you leave out.

One technique that helped me was imagining my ideal reader — a sort of amalgam of my real-life friends and the people I met on the trail. I pictured this person in my mind‘s eye and wrote as if I was talking directly to them.

"The beauty of a blog is the opportunity for intimacy," says Champion. "Unlike social media, where you‘re speaking to a huge audience, a blog allows you to go deep with a single reader. That one-to-one connection is what builds trust and loyalty over time."

3. Consistency Is Key (Even When WiFi Is Spotty)

Typing on phone

When I committed to posting twice a week on the blog, I had no idea how hard it would be to stick to a schedule in the backcountry. Some days, I pedaled for hours without seeing a single bar of cell service. Other times, I‘d find a public library to work from, only to get booted out when a thunderstorm knocked out the power.

But I quickly realized that consistency was key to building momentum. My readers came to expect new posts on Tuesdays and Fridays, and I didn‘t want to let them down. So I got creative:

  • I drafted offline in the Notes app whenever inspiration struck, then copied and pasted into WordPress when I got service.
  • I scheduled posts in advance when I knew I‘d be off-grid, so my publishing cadence wouldn‘t be disrupted.
  • I set realistic expectations with my audience, letting them know if a post would be delayed due to connectivity issues.
  • I repurposed content across platforms, sharing blog highlights on Instagram and Twitter to keep engagement up even if I couldn‘t post.

The effort paid off. According to HubSpot‘s own research, businesses that publish 16+ blog posts per month see 3.5X more traffic than those that publish 0-4 monthly posts. And companies that have published 400+ blog posts in total get about 3X more leads than those with under 100 posts.

"Consistency builds trust, plain and simple," says Champion. "If you show up for your audience on a regular basis, they‘ll show up for you. But if you‘re sporadic or unpredictable, it‘s hard to gain traction."

Of course, quality is just as important as quantity. It‘s better to publish one well-crafted post per week than to churn out daily fluff. But the key is to set a cadence and stick to it as best you can.

A few tips for staying consistent with limited time and resources:

  • Use an editorial calendar to plan your content in advance and hold yourself accountable.
  • Batch your content creation when you have a good connection, creating multiple posts at once to schedule for later.
  • Embrace different content lengths to make your publishing schedule more feasible. Alternate between long-form articles, quick updates, and multimedia posts.
  • Bring in guest contributors or repurpose user-generated content to take some of the pressure off.
  • Give yourself grace when life gets in the way. It‘s better to skip a post than to burn out or publish something half-baked.

4. Visuals Are Your Friend

Visual content examples

As a writer, I‘ve always been a bit word-obsessed. But biking the Great Divide taught me the power of visuals in storytelling. Some of my most popular posts were the ones where I let the photos do the talking, with minimal text to set the scene.

There‘s a reason for this: the human brain processes images 60,000 times faster than text. And articles with an image once every 75-100 words get double the shares of articles with fewer images.

But you don‘t have to be a professional photographer to create stunning visuals for your blog. With a smartphone and a few basic principles, you can capture photos and videos that elevate your content:

  • Use natural light whenever possible. Avoid harsh midday sun and instead shoot during "golden hour" — the first and last hour of sunlight each day.
  • Follow the rule of thirds. Imagine your frame divided into a 3×3 grid, then place your subject along the lines or at the intersections for a balanced, visually interesting shot.
  • Mix up your angles. Crouch down, climb up, or shoot from unexpected vantage points to add visual interest.
  • Embrace negative space. Don‘t be afraid of empty areas in your frame — they can actually make your subject pop.
  • Edit mindfully. Use filters and adjustments sparingly to enhance, not obscure, the natural beauty of your shots.

Of course, visuals don‘t have to be limited to photos. Some of my most engaging posts featured short videos, GIFs, and infographics. The key is to use visuals to complement your words and break up long blocks of text.

"Visuals are a powerful way to add emotion and personality to your content," says Champion. "They help your readers connect with you on a deeper level and make your ideas more memorable."

Just be sure to optimize your images for the web to avoid slow load times. Resize large files, use descriptive alt text, and consider a content delivery network (CDN) to speed up delivery.

5. Your Readers Are Your Best Teachers

Reader engagement

Perhaps the most surprising lesson from my time on the trail was how much I learned from my readers. Each comment, email, and social media interaction provided valuable insights into what resonated (and what didn‘t) with my audience.

Some of my best blog post ideas came from reader questions and suggestions. For example, after I mentioned getting a flat tire in one post, several readers reached out asking for my tips on roadside bike maintenance. That inspired me to write a whole series on DIY repairs, which ended up being some of my most popular content.

"Your readers are an endless source of inspiration and feedback," says Champion. "But you have to be proactive about engaging with them. Don‘t just publish and disappear — stick around to start conversations and build community."

Some ways to engage your readers and gather valuable insights:

  • End each post with a question to spark discussion in the comments.
  • Respond to every comment and email, even if it‘s just to say thanks.
  • Run polls and surveys to gather data on your readers‘ preferences and pain points.
  • Host Q&A sessions on social media or live video to get real-time feedback.
  • Collaborate with your readers by featuring their stories, photos, or ideas in your content.

The more you treat your blog like a two-way conversation, the more invested your readers will feel — and the more likely they‘ll be to keep coming back.

Just be sure to moderate comments and establish clear community guidelines to keep things respectful and on-topic. The goal is to create a safe space for constructive dialogue, not a free-for-all.

By the Numbers: Key Statistics

Here are some key data points that illustrate the power of consistent, compelling content creation:

Statistic Source
92% of content creators use their smartphone for work Statista
Businesses that publish 16+ blog posts per month see 3.5X more traffic than those that publish 0-4 monthly posts HubSpot
Companies that have published 400+ blog posts in total get about 3X more leads than those with under 100 posts HubSpot
The human brain processes images 60,000 times faster than text Thermopylae Sciences
Articles with an image once every 75-100 words get double the shares of articles with fewer images BuzzSumo

Key Takeaways

Creating compelling content doesn‘t require a fancy office or expensive equipment — just a smartphone, a unique voice, and a commitment to showing up consistently for your audience.

As my experience biking the Great Divide taught me, some of the best ideas come when you‘re out in the world, living life and connecting with others. By embracing the tools and constraints at hand, you open yourself up to a new world of storytelling possibilities.

So get out there with your smartphone and start creating. Your next great blog post could be just a bike ride away.