8 Thriving Facebook Group Examples to Inspire Your Community Strategy

Facebook groups have become one of the most powerful tools for businesses to build brand communities, engage customers, and drive real results. In fact, there are now over 10 million groups on Facebook, with 1.8 billion people using Groups every month.

As a marketer or business owner, you‘ve probably heard you should start a Facebook group. But what separates the groups that take off from the ones that fall flat?

To find out, I went on a quest to uncover some of the most engaged, valuable, and well-run groups on Facebook across a range of industries. These groups have cracked the code for keeping members active and providing value.

Whether you‘re looking to start your own group or breathe new life into an existing one, these thriving communities can provide the inspiration and tactical lessons you need.

1. HubSpot Digital Marketing Community

  • Members: 156,000+
  • Founded: 2016
  • Posts per month: 1,500+

HubSpot Digital Marketing Community Facebook Group

If you‘re a marketer looking to level up your skills, HubSpot‘s official group should be your first stop. With over 150,000 members ranging from marketing newbies to seasoned pros, it‘s a goldmine of industry news, strategy discussions, and troubleshooting help.

What makes this group unique is how well HubSpot‘s own team engages with the community. The group admins, including HubSpot Academy professors, regularly jump in to answer questions, share their expertise, and even provide 1:1 advice.

This group also does themed days right, with a rotating schedule that includes:

  • Marketing Monday: A weekly prompt asking members to share their goals
  • Tasty Tuesday: HubSpot team spotlights and behind-the-scenes content
  • Winning Wednesday: Members share their successes and wins
  • Thankful Thursday: Gratitude and shoutouts
  • Fun Friday: Memes, GIFs, and lighter discussions

These consistent themed posts not only drive engagement, but give the group a unique structure and culture. Members know what to expect and look forward to participating.

Key Takeaways:

  • Leverage your own team and expertise to provide value and build trust
  • Create a consistent schedule of themed content to drive engagement
  • Foster a supportive environment where members feel comfortable asking for help

2. Instant Pot Community

  • Members: 3 million+
  • Founded: 2015
  • Posts per month: 5,000+

Instant Pot Community Facebook Group

The Instant Pot Community group has absolutely exploded, now boasting over 3 million members. It‘s become the go-to destination for Instant Pot owners to swap recipes, share their creations, and get product support.

Several factors fuel this group‘s incredible engagement:

  • A passionate, niche audience: Instant Pot has attracted a dedicated following, and this group gives those fans a place to connect over their shared love of the product.

  • User-generated content: The majority of posts come from members themselves, happily sharing photos, recipes, and tips. This type of authentic content is key for building community.

  • Organic promotion: Instant Pot actually links to the group in their product packaging and manual, driving a steady stream of new, bought-in members.

  • Reactive moderation: With such a massive, active group, spam and off-topic posts are inevitable. But the admins stay on top of removing junk while still letting conversations flow naturally.

Perhaps most impressive is how this group has become a real-time focus group and customer support channel for the company. The Instant Pot team stays active, answering product questions, troubleshooting issues, and collecting feedback to improve their products.

Key Takeaways:

  • Find your niche audience and give them a place to geek out
  • Encourage members to share their own experiences and creations
  • Use your group as a direct line to your customers for support and feedback

3. Aldi Aisle of Shame Community

  • Members: 688,000+
  • Founded: 2019
  • Posts per month: 4,000+

Aldi Aisle of Shame Community Facebook Group

The "Aisle of Shame" is the affectionate nickname ALDI fans have given the discount grocery store‘s middle aisle, which features a rotating selection of limited-time items, from pizza ovens to pajamas.

This group has tapped into the cult following around ALDI‘s surprises, serving as a place for shoppers to alert each other to new finds, share their hauls, and bond over their shared love of the store.

Secrets to their success:

  • Scarcity and FOMO: The limited-time nature of ALDI‘s offers drives members to check the group regularly so they don‘t miss out on deals.

  • Gamification: The admins use fun hashtags like #gotitgotit and #walkingoutwinning that have become a shared language in the group for members to flaunt their finds.

  • Community rules: With over half a million members, the admins are ruthless about cutting spam and self-promotion. Every post must relate to an ALDI find – no exceptions. This keeps content focused and quality high.

  • Positive vibes: The group description sets the tone, proclaiming "We are here to have fun!" Complaints about ALDI as a company aren‘t tolerated, creating an upbeat environment.

Surprisingly, ALDI has no official involvement with the group – it‘s completely fan-run. Even so, it‘s become a major driver of awareness and sales for the ALDI Finds program, with members rushing out to stores to snag the latest featured items.

Key Takeaways:

  • Tap into your audience‘s shared passions, even if it‘s not directly related to your product
  • Make it fun and entertaining to participate
  • Set clear rules to keep the group focused and positive

4. SaaS Growth Hacks

  • Members: 40,000+
  • Founded: 2017
  • Posts per month: 900+

SaaS Growth Hacks Facebook Group

SaaS Growth Hacks is the place to be for startup founders and marketers looking to scale their software businesses. Conversations revolve around customer acquisition, retention, pricing, product, and more.

What sets this group apart is how generous members are with sharing real tactics and results. It‘s not unusual to see posts breaking down the exact steps behind a successful campaign, complete with numbers.

How this group drives value:

  • Weekly AMAs: The group hosts frequent "Ask Me Anything" sessions with well-known names in SaaS, giving members direct access to seasoned founders and investors.

  • High signal-to-noise: The group is well-moderated to cut down on spam and off-topic chatter. Moderators will also jump in to steer conversations in a more productive direction.

  • Job board: Members can share and find startup job opportunities, making it a valuable networking destination.

  • Original content: The group‘s founder, Aaron Krall, hosts a popular SaaS Growth Hacks podcast where he goes in-depth on scaling tactics. New episodes are shared in the group first.

While the group has a strict "no promotion" rule, it does offer sponsored posts for relevant SaaS tools. These posts drive revenue while still providing value to members.

Key Takeaways:

  • Facilitate knowledge-sharing to make your group a go-to industry resource
  • Partner with influencers and thought leaders to bring credibility and exclusivity
  • Create subgroups and jobs boards to serve your audience‘s wider needs

5. Fishbowl

  • Members: 1 million+
  • Founded: 2016
  • Posts per month: 10,000+

Fishbowl Facebook Group

Billing itself as "the authentic voice of the workplace", Fishbowl has created a platform for professionals to have honest, often anonymous conversations about their careers and industries.

Members can join groups specific to their job title, such as "Advertising" or "Teachers", as well as groups for identity, like "Black Professionals" or "Working Moms". The result is conversations that dive deeper than the usual LinkedIn fare.

Fishbowl‘s secret sauce:

  • Anonymity: Allowing anonymous posting encourages members to open up about sensitive topics like salary negotiation, workplace discrimination, and mental health.

  • Community hosts: Each group has volunteer hosts who start conversations, share resources, and moderate. This distributed leadership model keeps groups active and on-track.

  • Verified members: New members must verify their work email to join industry groups. This keeps out spam and adds a layer of trust, even with anonymous posting.

  • Progressive web app: While Fishbowl has a dedicated mobile app, the platform is available completely through the mobile web, reducing friction for new members.

Fishbowl monetizes primarily through employer branding. Companies can run polls and AMAs in groups to boost employer brand and source feedback. These sponsored posts are clearly labeled and relevant to each group to avoid feeling spammy.

Key Takeaways:

  • Give your audience a safe space to discuss sensitive topics
  • Put members in leadership roles to distribute community management
  • Make it easy for new members to join and participate

6. Subtle Asian Traits

  • Members: 1.9 million+
  • Founded: 2018
  • Posts per month: 8,000+

Subtle Asian Traits Facebook Group

Founded by a group of Asian-Australian high schoolers, Subtle Asian Traits (SAT) has exploded into a cultural phenomenon for the Asian diaspora worldwide. The group is known for its hyper-specific, often self-deprecating memes and discussions around growing up Asian.

SAT is a masterclass in engaging a niche audience:

  • Specificity: The group‘s content is laser-focused on Asian experiences, from the struggle of learning piano to dealing with strict parents. This specificity makes the group feel like home for its target audience.

  • Humor: Memes and jokes make up the bulk of the content, tackling serious topics in a light-hearted, relatable way.

  • Spinoff groups: SAT has spun off dozens of subgroups for specific interests, from Subtle Asian Dating to Subtle Asian Food. These offshoots allow members to dive deeper into their passions.

  • Real-world impact: The group has mobilized for important causes, like fundraising for the Australia wildfires and Asian hate crime victims. It‘s become a rallying point for the Asian community.

Despite its massive size, the group has maintained its close-knit feel through volunteer moderators and a strict approval process for new posts. The admins‘ refusal to work with brands or monetize has also preserved the group‘s authenticity.

Key Takeaways:

  • Lean into the hyper-specific traits of your target audience
  • Use humor to tackle serious or sensitive topics
  • Allow your group to evolve and branch out to serve members‘ needs

7. Female IN Food

  • Members: 37,000+
  • Founded: 2020
  • Posts per month: 500+

Female IN Food Facebook Group

Female IN Food is on a mission to support and empower women in the food and beverage industry worldwide. With members ranging from chefs and restaurateurs to food scientists and marketers, it‘s a diverse community united by a shared passion.

The group was created by British industry vets Mecca Ibrahim and Janie Ash to address the lack of networking and growth opportunities for women in food. In just a year, it‘s become a thriving hub thanks to:

  • Themed days: Each day of the week focuses on a different topic, like #MentorMonday, #TipTuesday, and #FridayFeeling. This structure keeps conversations fresh and encourages habitual participation.

  • Virtual events: The group hosts regular webinars, panels, and networking events featuring successful women in the industry. These live events foster deeper connections among members.

  • Mentorship: One of the group‘s key value props is connecting up-and-coming members with experienced mentors. Mentorship requests and offers generate some of the most engaged posts.

  • Promotion opportunities: While typical link-dropping is banned, the group has weekly promo threads where members can share their businesses, events, and offers. This balance keeps the feed clutter-free while still supporting members.

The group has partnered with several food and beverage brands for sponsored content and giveaways that provide value to members. But the admins are selective to ensure all partnerships are aligned with the group‘s mission.

Key Takeaways:

  • Address an unmet need for your target audience
  • Provide structure with daily themes and regular events
  • Offer opportunities for mentorship and promotion to support your members‘ goals

8. Science Diagrams

  • Members: 359,000+
  • Founded: 2016
  • Posts per month: 120+

Science Diagrams Facebook Group

Frustrated with the misinformation and pseudo-science floating around social media, Australian chemistry teacher Andy Brunning started this group as a "safe space for science." It‘s since grown into a thriving community of STEM enthusiasts from all walks of life.

The group‘s content is refreshingly substantive and accurate, thanks to some key factors:

  • Strict posting guidelines: All diagrams and infographics shared must be scientifically valid and include links to credible sources. Unsourced or inaccurate posts are swiftly removed.

  • Diverse perspectives: While many members are academics and professionals, the group welcomes anyone with a passion for science communication. This diversity makes for richer discussions in the comments.

  • Engagement from experts: Reputable organizations like CSIRO, Australia‘s national science agency, are active in the group, lending credibility and expertise to the conversations.

  • Original content: Brunning shares infographics and explainers from his popular blog, Compound Interest, giving members unique content they can‘t find elsewhere.

While the group doesn‘t currently monetize, its highly engaged audience represents an attractive opportunity for relevant sponsors, like science media or education brands.

Key Takeaways:

  • Emphasize accuracy and credibility in your content
  • Welcome diverse perspectives, not just experts
  • Provide unique, original content to keep members coming back


These eight groups provide a masterclass in building engaged, valuable communities on Facebook. While they serve different niches, some common themes emerge:

  1. Laser focus on a specific audience. The most successful groups hyper-focus on serving a particular audience and their unique needs and interests.

  2. Consistent content and engagement. From daily themes to weekly events, these groups give members a reason to keep coming back and participating.

  3. Clear guidelines and moderation. Strict posting rules and active admins keep conversations focused, civil, and spam-free as groups scale.

  4. Opportunities for members to connect. Whether it‘s subgroups, job boards, or mentorship programs, top groups offer ways for members to network and support each other.

  5. Authentic, user-generated content. The most engaged posts often come from members themselves, rather than the group‘s official account. Encourage your audience to share their experiences and creations.

  6. Selective monetization. While many of these groups do feature sponsored content, the admins are careful to only allow promotions that are relevant and valuable to their audience.

As you embark on your own Facebook group journey, remember that success requires consistent effort and genuine care for your community. Focus on providing value, fostering connections, and empowering your members.

With these examples as your guide, you‘re well on your way to building a thriving community of your own.