7 Companies Hosting Incredible Virtual Conferences (2024 Edition)

Virtual conferences have evolved from a pandemic-era necessity to a powerful tool for expanding reach, fostering community, and driving business value. As we look ahead to 2024, several companies are poised to take virtual events to new heights with innovative formats and immersive digital experiences.

Whether you‘re looking to attend transformative virtual conferences or get inspiration for your own events, these 7 companies are leading the charge:

1. HubSpot‘s INBOUND

Details Data
Registered Attendees 70,000+
Countries Represented 120+
Satisfaction Rate 95%

INBOUND, HubSpot‘s annual conference, has set the standard for massive, multi-day virtual events. While the in-person experience is legendary, HubSpot has innovated to translate that magic into pixels:

  • πŸ“Ί A state-of-the-art digital event platform with adaptive personalization
  • 🌎 Localized content tracks for global regions
  • 🀝 AI-powered networking to forge relevant connections
  • 🧩 Collaborative interactive sessions and hands-on training
  • 🎨 Immersive visual design and seamless video production
  • πŸ˜‚ Entertaining performances and surprises to delight attendees

"With INBOUND, we‘ve tried to replicate not just the learning, but the human connection and serendipity that makes our in-person event so special. It‘s about creating ‘wow‘ moments virtually." – Kim Darling, VP of INBOUND

Key Takeaway: Obsess over every detail of the attendee experience, and find creative ways to build in interactivity and fun.

2. Salesforce‘s Dreamforce To You

Details Data
Registered Attendees 140,000+
Sessions 2,700+
Digital Engagement 12.5 Million Viewers

In a typical year, Dreamforce attracts over 170,000 attendees to San Francisco for a massive celebration of all things Salesforce. In 2020, Salesforce took the magic virtual with Dreamforce To You, and has been refining the formula since:

  • πŸ—ΊοΈ A 3D interactive campus for exploring content and networking
  • πŸ€– Personalized concierge chat bot powered by AI
  • πŸ‘₯ Topic-based community lounges and birds-of-a-feather gatherings
  • πŸ§˜β€β™€οΈ Wellbeing activities like group meditations and puppy cams
  • 🎀 Inspiring luminary speakers and star-studded entertainment
  • πŸ“£ Localized in-person watch parties hosted by Salesforce partners

"We‘ve been on a journey to make Dreamforce a global experience accessible to everyone, and virtual events have accelerated that vision. The future is about combining digital and in-person experiences in powerful ways." – Sarah Franklin, President & CMO, Salesforce

Key Takeaway: Harness the unique strengths of the digital medium to make your event more accessible, inclusive, and engaging.

3. Adobe MAX

Details Data
Registered Attendees 500,000+
Countries Represented 195
Year-Round Platform Adobe Live

Each year, Adobe MAX gathers creatives from across disciplines for an immersive exploration of creativity and Adobe tools. In the virtual format, Adobe has doubled down on inspiration and skill-building:

  • πŸ–ŒοΈ Massive catalog of 400+ sessions available live and on-demand
  • πŸ‘©β€πŸŽ¨ Luminary keynotes from visionary creators
  • πŸ€Ήβ€β™€οΈ Hands-on Creativity Workshops taught by experts
  • πŸŽ™οΈ Live Q&A and digital breakout rooms for networking
  • 🌈 Awe-inspiring visuals, fun challenges, and Easter eggs

"We‘ve designed MAX to be a digital destination that ignites creativity and brings our community together virtually. It‘s a space to learn, be inspired, and connect with like-minded creators globally." – Alex Amado, VP Experience Marketing, Adobe

Key Takeaway: Focus your virtual event on delivering concrete value and equipping attendees with new skills and ideas.

4. SaaStr Annual

Details Data
Registered Attendees 50,000+
Countries Represented 50+
NPS Score 75

SaaStr Annual is the Mecca for SaaS founders and operators, uniquely combining enterprise-level education with a laser focus on the needs of startups:

  • πŸ¦„ Content tracks dedicated to each stage of SaaS growth
  • πŸ€” No-holds-barred bootstrapper AMA sessions
  • πŸ’° VC matchmaking and pitch competitions
  • πŸ’Ό 1:1 mentoring sessions with SaaS experts
  • 🍻 Virtual happy hours and topic-based networking breakouts

"We‘ve crammed an MBA in SaaS into three intense days. Attendees walk away with game-changing strategies and connections to help them scale faster. There‘s no fluff, just high-octane learning." – Jason Lemkin, Founder & CEO, SaaStr

Key Takeaway: Design your programming to deliver tangible outcomes and opportunities your specific audience can‘t get elsewhere.

5. MozCon

Details Data
Registered Attendees 3,000+
Average Session Rating 4.7/5
Speakers 30+ Industry Experts

For over a decade, MozCon has served up cutting-edge tactics for digital marketers. But it‘s the passionate community and commitment to attendee success that sets it apart:

  • πŸ” Meticulously curated speakers pushing the boundaries of marketing
  • πŸ—³οΈ Transparent feedback system for shaping the event
  • πŸ—£οΈ Collaborative "Birds of a Feather" peer discussions
  • 🎟️ Scholarships and discounts to foster an inclusive audience
  • πŸ‘©β€πŸ’» World-class professional emcees, moderators, and producers

"What makes MozCon special is how attendee-centric it is. From the welcoming vibe to the painstaking care put into every detail, you can tell it‘s produced by marketers for marketers. The content is always a cut above, but it‘s the people that make MozCon magic." – Cyrus Shepard, Lead SEO Strategist

Key Takeaway: Foster a strong sense of community and demonstrate genuine care for your attendees‘ goals.

6. PCMA Convening Leaders

Details Data
Registered Attendees 3,500+
Satisfaction Rate 97%
Session Interactivity 95% had live Q&A

As the hub for the global business events community, PCMA had to raise the bar with its annual virtual conference. And they delivered by tapping into the collective knowledge of the industry‘s best:

  • 🌍 Global perspectives on the Business Events Industry‘s recovery
  • 🀝 Case studies and roundtables on designing high-impact hybrid events
  • 🧠 Science-backed insights on the future of learning and networking
  • πŸ“ˆ Tactical sessions for upskilling and evolving event business models
  • πŸ’‘ Innovation showcase of event technologies and solutions

"We had to practice what we preach and demonstrate that digital experiences can foster meaningful connections when thoughtfully designed. Every element was crafted to deliver on specific attendee needs and create a sense of community." – Sherrif Karamat, CAE, President & CEO, PCMA

Key Takeaway: Leverage your industry‘s top minds and lean into crowdsourced wisdom to deliver unparalleled value.

7. Gainsight Pulse

Details Data
Registered Attendees 22,000+
Session Views 64,000+
Sponsor Satisfaction 94%

Pulse has quickly become the go-to conference for customer success professionals. By galvanizing a fast-growing discipline, Gainsight has built a fiercely loyal community:

  • πŸ—£οΈ 150+ Speakers across 6 tracks tailored to key CS roles
  • πŸ’¬ Topic-based roundtable discussions to solve common challenges
  • πŸ† Customer Success Excellence Awards honoring standout teams
  • πŸ“š Invaluable industry reports and benchmarking data
  • πŸ’ͺ "Pulse Academy" workshops to uplevel CS skills

"At its core, Pulse is about advancing the customer success community. That mission is even more vital virtually, as CS proves to be the make-or-break function. We aim to unite and empower this community to push the boundaries of CS together." – Nick Mehta, CEO, Gainsight

Key Takeaway: Bring your community together around a shared identity and purpose that transcends any one event.


The bar for virtual conferences has been raised. These 7 events showcase how, with the right approach, you can match and even exceed the impact of in-person gatherings.

According to Okta‘s State of Virtual Events report, 96% of event organizers plan to incorporate virtual components into future events. And Kaltura‘s State of Virtual Events 2022 survey found that 90% of organizers say virtual events have been successful.

The key is to play to the strengths of digital – greater reach, lower costs, richer data, on-demand flexibility. At the same time, work hard to translate the serendipity and fun of in-person events with creative programming and smart use of technology.

As you plan your 2024 event calendar, seek out virtual experiences that deliver concrete value while forging meaningful connections. With the right mix of content, community and interactivity, virtual events can be transformative.

The future of events is digital-first and hybrid. These 7 companies light the way for delivering unforgettable virtual conferences.