5 Email Footer Examples I Love (And What You Can Learn From Them)

Your email footer may be at the bottom of your message, but it‘s far from the least important element. In fact, a well-crafted footer can have a big impact on your email‘s success.

An email footer serves several critical functions, from providing contact information to helping you stay legally compliant. But it can also be used to strengthen your branding, drive action, and increase engagement with your messages.

Too often, though, footers are treated as an afterthought. Marketers spend hours agonizing over subject lines and body copy, then just slap on a generic "Copyright 2024 Company Name" and call it a day.

Big mistake. Your footer is valuable real estate that can be optimized to support your goals. And with email users spending an average of 10 seconds reading a message, your footer needs to pack a punch to capture their attention.

To help inspire your own footer designs, we‘ve rounded up five examples of brands that are nailing it. For each one, we‘ll break down what makes it so effective and share tips for how you can emulate their success.

1. Harry‘s

What They Did Well

Harry‘s sells shaving products for men, and their email footer perfectly embodies their "simple, modern grooming" brand ethos. A few key details:

  • Clean, minimalist design with plenty of white space
  • Simple, on-brand color scheme (just blue and white)
  • Clear, concise copy focused on two main CTAs: Manage Preferences and Unsubscribe
  • Prominent placement of customer support contact info
  • Inclusion of social media icons to drive followers

It‘s easy to read, easy to navigate, and provides subscribers with the essential information they need without any clutter.

Tips to Emulate Their Approach

  1. Keep your design simple and uncluttered. Stick to 1-2 main colors and avoid tiny text or long paragraphs.

  2. Prioritize the key actions you want subscribers to take. For Harry‘s, it‘s managing email preferences or unsubscribing—and those links are front and center.

  3. Make your contact information obvious. Don‘t make people search for how to get in touch with you.

  4. Use your footer to cross-promote your social profiles. Even if you don‘t have millions of followers (yet), social proof can boost your credibility.

2. Headspace

What They Did Well

Headspace, a popular meditation app, stays true to their mission of promoting mindfulness in their footer design:

  • Soothing, on-brand color palette featuring a calming blue gradient
  • Minimal text with plenty of breathing room (pun intended)
  • Standout CTA to download the app, complete with a 2-week free trial offer
  • Inclusion of app store badges to drive mobile downloads
  • Footer navigation menu with core pages (Blog, Help, About) for easy access
  • Copyright info and key legal links (Terms, Privacy) in an unobtrusive footer bar

Headspace‘s footer feels like an extension of the app itself: clean, calming, and thoughtfully designed.

Tips to Emulate Their Approach

  1. Let your footer be an extension of your brand‘s visual identity. Use colors, images and even language that align with your overall vibe.

  2. Highlight a key offer. Headspace could have just used a generic "Download the App" CTA, but adding "2 Weeks Free" sweetens the deal.

  3. Include a simplified navigation menu. Help people find what they need by linking to your core pages or categories.

  4. Tuck legal text out of the way. Headspace puts the copyright and policy links in a separate footer bar to avoid distracting from the main CTA.

3. Ritual

What They Did Well

Ritual, a vitamin brand, packs a ton of personality into a relatively small footer:

  • Bold pops of Ritual‘s signature bright yellow color
  • Cheeky copy that speaks to their target audience ("You look nice today.")
  • Prominently featured referral program CTA with a clever headline ("Share the Health")
  • Dynamic content block that shows the recipient‘s reward status and point balance
  • Cute illustrated icons that reinforce the brand persona
  • Clear contact info for the support team (with a waving hand emoji for extra friendliness)

From the bold colors to the playful language, Ritual‘s footer is bursting with brand personality. But it‘s not just designed to look pretty—it‘s also driving action with the referral program CTA and personalized rewards info.

Tips to Emulate Their Approach

  1. Infuse your copy with your brand voice. Ritual‘s witty, relatable language makes the footer feel like it‘s coming from a friend.

  2. Highlight your referral program. Ritual puts it front and center with an eye-catching color and fun copy.

  3. Use dynamic content. Ritual‘s footer shows info specific to each subscriber‘s rewards account, making it feel personalized.

  4. Have fun with illustrations. The quirky icons add visual interest while reinforcing Ritual‘s playful vibe.

4. Patagonia

What They Did Well

Patagonia, the outdoor clothing retailer, uses its footer to reinforce its mission and values:

  • Simple two-tone color scheme that lets the copy shine
  • Powerful mission statement featured prominently: "We‘re in business to save our home planet."
  • Multiple CTAs focused on environmental activism, from petition-signing to voting
  • Subtle text at the bottom affirming their commitment: "Your email address will only be used for actionism"
  • Inclusion of a text-based version of their famous mountain logo

Rather than using the footer to hawk more products, Patagonia puts its purpose front and center. Every element works together to inspire subscribers to take action to protect the planet.

Tips to Emulate Their Approach

  1. Put your mission or purpose in the spotlight. Patagonia‘s footer leaves no doubt about what they stand for.

  2. Give subscribers meaningful ways to get involved. The footer CTAs go beyond "shop now" to empower subscribers to make a difference.

  3. Affirm your commitment to their privacy. The small but powerful statement at the bottom builds trust.

  4. Incorporate your logo creatively. Patagonia‘s mountain icon rendered in text is an unexpected touch.

5. charity: water

What They Did Well

As a non-profit, charity: water faces different challenges than for-profit brands. But their footer is a master class in driving donations:

  • Powerful headline that speaks to donor impact: "Together, we can end the water crisis"
  • Multiple CTAs for different ways to give (one-time, monthly, gift cards)
  • Compelling subheadline with a specific goal: "Let‘s bring clean water to 3.5 million more people"
  • "Why Water" content block that communicates their mission
  • Live progress bar showing funds raised toward their current campaign goal
  • Prominent placement of charity ratings to build trust

Every element of charity: water‘s footer is laser-focused on one goal: inspiring people to donate. And it works—the organization has raised over $370 million to fund clean water projects since 2006.

Tips to Emulate Their Approach

  1. Use powerful language to communicate impact. charity: water‘s headline makes donors feel like they‘re part of something bigger.

  2. Provide multiple ways to give. By offering one-time, monthly, and gift options, charity: water makes it easy for donors to contribute in the way that works best for them.

  3. Show progress toward a goal. The live progress bar creates a sense of momentum and urgency.

  4. Build trust with third-party endorsements. The charity ratings badges reassure donors that their money will be used responsibly.

Putting It All Together

As these examples show, a great email footer is so much more than just a legal requirement. It‘s an opportunity to strengthen your brand, inspire action, and deepen your connection with subscribers.

To create your own high-performing footer, start by clarifying your key objectives. Do you want to drive app downloads? Increase referrals? Boost loyalty program engagement? Once you know what you want to achieve, you can design a footer that supports those specific goals.

Some key elements to consider:

  • A prominent, benefits-focused CTA (or 2-3 max)
  • Standout visuals that grab attention and reinforce your branding
  • Concise, compelling copy that speaks to your audience
  • Personalized or dynamic content where relevant
  • Obvious contact info and legal links (unsubscribe, T&C, privacy policy)
  • Social icons linked to your active profiles
  • A mobile-first design with clear hierarchy and easy tappability

Of course, you don‘t have to include every one of these elements in your own footer. Think about what makes the most sense for your unique brand, audience and goals.

And don‘t be afraid to have some fun! Your footer doesn‘t have to be boring or buttoned-up. Use it as a chance to let your brand personality shine through.

Email Footer Best Practices & Tips

Ready to take your footer to the next level? Here are a few final tips to keep in mind:

  1. Keep it concise. Too much text or too many links can be overwhelming. Stick to the essentials and use formatting like bolding and bullets to make it scannable.

  2. Make links (and tap targets) obvious. Use a contrasting color or underline to distinguish links, and make sure buttons are large enough to tap easily on mobile.

  3. Optimize images and load times. Use compressed images to avoid slowing down your email‘s load time, and always include alt text.

  4. Test, test, test. Send test emails to yourself and view them on multiple devices and email clients. Make sure everything looks and functions as intended before hitting send to your list.

  5. Check the data. Use your email service provider‘s analytics to see how your footer is performing. Are people clicking your CTAs? If not, try a new approach.

  6. Update regularly. Your footer isn‘t set-it-and-forget-it. Make sure to update it regularly to keep the info current and align with your latest goals and offerings.

With these tips and examples as your guide, you‘re well on your way to creating email footers that drive real results for your business. So get out there and start optimizing—your subscribers (and your bottom line) will thank you.

Happy emailing!

Email Footer Statistics

Still not convinced you need to pay attention to your footer? Check out these stats:

  • The average email footer is 230 pixels high (about 3 inches on a desktop screen)
  • Roughly 50% of emails are opened on mobile devices
  • Adding a referral program link to your footer can increase your referral rate by 15-30%
  • Including a privacy statement in your footer can boost open rates by 10-15%
  • 90% of people say seeing the unsubscribe link in an email makes them trust the sender more

Sources: Campaign Monitor, WIRED, Email Monks

Footer Element Avg. Click Rate
Support Link 0.9%
Unsubscribe Link 0.3%
Social Icon 0.2%
Privacy Link 0.1%
Referral CTA 1.5%

Source: MailCharts