40+ Best Free Visual Content Creation Tools for 2024

Visual content is more important than ever in our increasingly digital world. With consumers being bombarded by content from all angles, eye-catching visuals are critical for grabbing their attention and engaging them with your brand.

However, many small businesses and marketers are working with limited budgets and can‘t afford expensive software subscriptions or to hire professional designers. Fortunately, there is now a huge variety of free tools available to help you create stunning visual content quickly and easily, no design skills required!

To help you find the best free visual content creation tools for your needs, we‘ve compiled this ultimate guide of 40+ options. We‘ll cover tools for photo editing, graphic design, infographics, video, animations and more. For each tool, we provide an overview of features, highlight the pros and cons, and show examples of the types of visuals you can create.

Let‘s dive in and find the perfect free tools to level up your visual content in 2024!

Free Photo Editing Tools

Great visuals start with great photos. These free photo editing tools will help you tweak and perfect your images to make them look professional and eye-catching.

1. Pixlr X

Pixlr X is a robust browser-based photo editor with an interface similar to Photoshop. It offers advanced tools like layering, masking, and color customization to help you make detailed edits. Unlike a lot of browser-based editors, you can work on high-res photos without losing quality.

Pros:

  • Advanced editing tools
  • Supports high-res images
  • Cloud-based so no need to download software

Cons:

  • Can be glitchy with some tools
  • Crowded interface can be overwhelming for beginners

Best for: Those familiar with Photoshop-style editing looking for a free browser-based alternative

Pixlr Image Editing Example

2. BeFunky

BeFunky is another powerful online photo editor great for quickly applying filters, textures, and effects to your photos. It has an extensive library of customizable filters and allows you to create photo collages as well.

Pros:

  • Huge selection of filters and effects
  • Intuitive interface
  • Integrated photo collage tool

Cons:

  • Limited control over detailed edits
  • Some features require a paid upgrade

Best for: Easily sprucing up photos with filters and effects, making photo collages

BeFunky Photo Editing Example

3. Fotor

Fotor provides a comprehensive suite of photo editing tools in an easy-to-use interface. In addition to basic edits like cropping and adjusting brightness, it offers a unique set of retouching tools for smoothing skin, whitening teeth, removing wrinkles and more. Great for perfecting portraits and headshots.

Pros:

  • Intuitive interface
  • Powerful retouching and face editing tools
  • Lots of filters, effects and borders

Cons:

  • Limited functionality on free plan
  • Some ads on free version

Best for: Retouching portraits and headshots, general photo editing

Fotor Photo Editing Example

Other free photo editing tools to check out:

  • GIMP
  • Ashampoo
  • Darktable
  • Paint.NET

Free Graphic Design Tools

With these free graphic design tools, you can create custom illustrations, logos, social media images and more without needing to hire a designer. Most offer templates and drag-and-drop interfaces so you can create professional-looking designs even if you have no experience.

4. Canva

Canva is one of the most popular free graphic design tools and for good reason. It offers an extensive library of customizable templates for every kind of visual content imaginable – social media posts, infographics, flyers, presentations, logos and much more. The intuitive drag-and-drop makes professional design accessible to everyone.

Pros:

  • Huge selection of professional templates
  • Easy drag-and-drop interface
  • Lots of free elements like icons, illustrations and fonts
  • Supports creating designs in custom dimensions

Cons:

  • Some templates and elements require a paid plan
  • Not suitable for print design

Best for: Beginners looking to easily create designs for web and social media

Canva Graphic Design Example

5. DesignCap

DesignCap is another browser-based graphic design tool that‘s great for creating infographics, reports, posters and social media images. It offers a variety of professionally-designed templates that you can easily customize with its simple drag-and-drop editor.

Pros:

  • Modern, high-quality templates
  • Easy to use even for design beginners
  • Library of free stock photos

Cons:

  • Fewer templates compared to other tools
  • Some features limited on free plan

Best for: Producing stunning infographics and visuals for social media

DesignCap Infographic Example

6. Vectr

Vectr is a free vector graphics editor you can use right in your web browser. Unlike many browser-based tools, it allows you to create scalable, infinitely editable vector designs rather than just raster images. Vectr is great for creating logos, icons and illustrations.

Pros:

  • Create resolution-independent vector graphics
  • Clean, minimal interface
  • Easy path editing, layering and grouping

Cons:

  • Steep learning curve if you‘re new to vector graphics
  • Lacks advanced features of paid tools like Adobe Illustrator

Best for: Creating vector logos, icons and illustrations to use at any size

Vectr Vector Graphic Example

Other free graphic design tools worth checking out:

  • Snappa
  • Stencil
  • Gravit Designer
  • Pixelied

Free Video Editing Tools

Consumers increasingly prefer video content, but professional video editing software is notoriously expensive. These free video tools prove you don‘t need a big budget to create engaging video content for your brand.

7. VSDC Free Video Editor

VSDC is a feature-rich desktop video editing program that‘s completely free, making it a great alternative to paid software like Adobe Premiere or Final Cut Pro. It provides advanced features like masking, blending modes, motion tracking, and a video stabilizer to rival many paid tools.

Pros:

  • Wide range of professional-level features
  • Intuitive storyboard interface
  • Supports all major video formats
  • Includes free video converter tool

Cons:

  • Steeper learning curve than some beginner tools
  • Slower rendering than some paid software
  • Lack of built-in stock media

Best for: Those with some video editing experience looking for a robust free tool

8. Clipchamp

Clipchamp is a browser-based video editor that makes it easy for anyone to create great looking videos. Users can take advantage of the built-in stock library, templates, and intuitive tools to quickly produce professional videos without downloading any software.

Pros:

  • Simple drag-and-drop interface
  • Access to built-in stock video, image and music libraries
  • Wide selection of templates for different types of videos
  • Easy to use even with no experience

Cons:

  • Free plan has limited storage and outputs lower quality videos
  • Some templates and stock assets limited to paid plans

Best for: Beginners looking to easily create professional marketing videos

9. OpenShot

OpenShot is a powerful open-source video editor for Windows, Mac and Linux. This free software packs in a ton of great features like unlimited tracks, clip resizing, scaling, trimming, snapping, and real-time previews. It strikes a good balance between ease of use and advanced features.

Pros:

  • Completely free and open source
  • Cross-platform for Windows, Mac and Linux
  • Intuitive, drag-and-drop interface
  • Includes advanced features like green screen and slow motion

Cons:

  • Lacks some features compared to paid software
  • Limited selection of transitions and effects
  • Can be buggy and prone to crashing

Best for: More advanced video editors looking for a customizable open source tool

Other free video tools to try:

  • Lightworks
  • VideoProc Vlogger
  • DaVinci Resolve
  • HitFilm Express

Free Animation Tools

Animation is a great way to make your visual content more engaging and memorable. These free animation tools let you add moving elements to your designs and create short animated videos with zero coding required.

10. Wick Editor

Wick Editor is a free and open-source tool for creating animations, games and interactive content. With an intuitive interface, extensive asset libraries, and powerful scripting capabilities, it‘s great for both beginners and advanced users looking to create HTML5 animations.

Pros:

  • Completely free and open source
  • Simple for beginners but offers advanced capabilities
  • Huge selection of free assets and presets
  • Active community for support and inspiration

Cons:

  • Currently in beta, so some bugs are to be expected
  • Steeper learning curve than some simpler drag-and-drop tools

Best for: Creating interactive HTML5 animations and games

11. Renderforest

Renderforest is an online tool that allows you to quickly create professional-looking logo animations, explainer videos and intros. Choose from their extensive selection of templates, customize with your own colors and branding, and let Renderforest handle the rest.

Pros:

  • Extensive library of professional video and animation templates
  • Customizable colors, music, fonts and more
  • Simple three-step process
  • Supports full HD video export

Cons:

  • Free plan includes a watermark
  • Limited downloads on the free plan
  • Some templates can look generic if not well customized

Best for: Easily creating professional logo animations and explainer videos

12. Animaker

Animaker is a cloud-based DIY animation tool for creating animated explainer videos, whiteboard videos, infographics and more. The drag-and-drop interface makes it easy to get started, while the huge built-in library provides access to characters, props, graphs, icons and more.

Pros:

  • Extensive character builder for creating custom animations
  • Library of 1000s of asset and template options
  • Drag-and-drop timeline interface
  • Automated lip-sync for characters

Cons:

  • Free plan very limited, no downloads
  • Many assets locked behind the paywall
  • Can take some time to render videos

Best for: Character-driven explainer videos and video infographics

Other free animation tools worth a look:

  • Blender
  • K-3D
  • Pencil2D
  • Synfig

Free Infographic Tools

Infographics are one of the most effective types of visual content for conveying data and information in an engaging way. These tools will help you create professional-looking infographics without needing to start from scratch.

13. Visme

Visme is an online tool for easily creating interactive presentations, infographics, social media posts and other engaging visual content. It offers a huge library of professional templates and assets to help you create beautiful visual content without any design experience.

Pros:

  • Intuitive drag-and-drop editor
  • Huge selection templates and graphics for many content types
  • Ability to make content interactive and animated
  • Supports embedding infographics on websites

Cons:

  • Free plan includes limited templates and downloads per month
  • Some key features limited to paid plans

Best for: Creating interactive infographics and presentations

14. Piktochart

Piktochart is an intuitive infographic and design tool for creating professional-grade visuals with a library of templates and simple drag-and-drop tools. In addition to infographics, it also supports reports, posters, flyers and presentations.

Pros:

  • Lots of themed infographic templates to start from
  • Simple drag-and-drop editing tools
  • Download and share finished infographics with a click
  • Regularly updated with new templates

Cons:

  • Watermark on free plan
  • More limited features than some other infographic tools

Best for: Quickly creating infographics and reports based on themed templates

15. Easel.ly

Easel.ly is an easy-to-use tool that provides professionally designed infographic templates you can quickly customize to visualize your data and ideas. Choose a template, enter your own text and visuals, and share your infographic with a link or on social media.

Pros:

  • Clean, intuitive drag-and-drop interface
  • Lots of templates for many topics
  • Over 1 million icons, images and shapes in free library
  • Real-time collaboration with team members

Cons:

  • Templates less design-forward than some other tools
  • No animations or interactivity

Best for: Simple, template-based infographic creation for beginners

Other free infographic makers to explore:

  • Infogram
  • Mind the Graph
  • Snappa
  • Venngage

Tips for Creating Great Visual Content on a Budget

With this huge variety of free tools available, it‘s clear you don‘t need to spend a fortune to create beautiful visuals! However, there are a few things you should keep in mind to get the most out of these free visual content creation tools:

  1. Be selective with templates. Templates are great timesavers, but try to choose modern, professional-looking ones that fit your visual style. It‘s worth upgrading to a paid plan if you aren‘t impressed with the free options.

  2. Customize as much as possible. Templates are just a starting point. Be sure to customize colors, fonts, images, etc. to align with your brand and make templates your own. This will help you avoid that generic, templated look and set your visuals apart.

  3. Repurpose designs for various platforms. Take the time to resize and reformat designs to share across different channels. Edit a YouTube thumbnail into a square graphic for Instagram, turn a great infographic into a motion graphic, etc. You‘ll get more value out of each design.

  4. Keep your branding and messaging consistent. Even though you‘re using different tools, your visuals should still have a consistent look and feel. Use the same colors, fonts and visual elements across designs as much as possible to build brand recognition.

  5. Invest in a few premium resources. While there are lots of free assets out there, sometimes it‘s worth spending a little for premium fonts, templates or stock photos you know you‘ll use frequently. Having a "brand kit" of go-to resources will make your DIY designs look even more polished and professional.

Top Free Visual Content Creation Tools for 2024

With so many great tools to choose from, you‘re sure to find the perfect ones to meet your visual content creation needs. To recap, here are our picks for the top tools in each category:

Best Free Photo Editing Tool

  • Pixlr X – Advanced tools and supports high-res editing

Best Free Graphic Design Tool

  • Canva – Huge template and element library, easy drag-and-drop interface

Best Free Video Editing Tool

  • VSDC Free Video Editor – Professional-level features and supports all formats

Best Free Animation Tool

  • Wick Editor – Open source tool for creating interactive HTML5 animations

Best Free Infographic Tool

  • Visme – Interactive, animated infographics with huge library of templates and assets

We hope this guide has shown you that you can create stunning, professional-quality visuals without blowing your budget. With a little creativity and the right tools, the sky‘s the limit!

Now get out there and start designing incredible visual content to wow your audience and grow your brand. Feel free to bookmark this guide as a reference any time you need the perfect tool to create the visuals of your dreams. Happy designing!