31 Companies With Really Catchy Slogans & Brand Taglines

When it comes to creating a memorable brand, few things are as powerful as a catchy slogan or tagline. The best ones are simple yet sticky – they worm their way into our brains and stay there, becoming synonymous with the brand itself.

In this post, we‘ve compiled 31 of the most iconic and effective brand slogans and taglines out there. We‘ll unpack what makes them work and what lessons you can apply to your own brand messaging. Let‘s dive in!

What Makes a Slogan Sticky?

Before we get to the examples, let‘s look at some key characteristics that the most memorable slogans and taglines share:

  1. Simplicity: The best slogans are short and sweet, using as few words as possible to convey a message. Brevity makes them easier to remember and repeat.

  2. Rhythm and Rhyme: Many top slogans have a certain musical quality, with a distinct rhythm or even a rhyme. Think "I‘m lovin‘ it" (McDonald‘s) or "The best a man can get" (Gillette). This makes them satisfying to say and hear.

  3. Highlighting a Benefit: Great slogans focus on what‘s in it for the customer. They highlight a key benefit, whether that‘s good taste, low prices, or high quality. "Eat Fresh" (Subway) and "Save money. Live better." (Walmart) are prime examples.

  4. Evoking Emotion: The most powerful slogans make us feel something, whether that‘s joy, confidence, or nostalgia. "Priceless" (Mastercard) and "Just do it" (Nike) tap into fundamental human drives and desires.

  5. Embodying the Brand: Ultimately, a slogan should capture the essence of a brand – its personality, positioning, and promise. "Think Different" is a perfect encapsulation of Apple‘s innovative spirit.

Now, let‘s get to the main event – 31 of the catchiest slogans and taglines around.

1. Nike: "Just Do It"

Coined in 1988, Nike‘s iconic "Just Do It" tagline is one of the most famous and enduring in branding history. More than just a slogan, it‘s become a rallying cry and a cultural touchstone.

The genius of "Just Do It" lies in its simplicity and universality. It‘s a message that applies not just to sports, but to any challenge or endeavor in life. It speaks to Nike‘s core brand values of perseverance, achievement, and individual empowerment.

2. Apple: "Think Different"

When Apple launched its "Think Different" campaign in 1997, the company was on the brink of bankruptcy. The slogan signaled a new era and mindset for the brand, one focused on creativity, innovation, and challenging the status quo.

"Think Different" worked because it wasn‘t about computers – it was about a mindset and a tribe. It resonated not just with tech geeks, but with artists, misfits, and anyone who saw themselves as an outsider or visionary. It turned buying an Apple product into a statement of identity.

3. L‘Oréal: "Because You‘re Worth It"

Launched in 1971, L‘Oréal‘s "Because You‘re Worth It" was a game-changer. It was one of the first slogans to directly address women and tap into the psychology of self-worth and indulgence. It transformed beauty products from a chore into an act of empowerment and self-care.

The slogan‘s success lies in its personal, affirming tone. It makes the customer the hero and frames the purchase as an investment in oneself. It‘s not about the product – it‘s about how it makes you feel.

4. Maybelline: "Maybe She‘s Born With It. Maybe It‘s Maybelline"

Maybelline‘s iconic tagline, launched in 1991, is all about transformation and possibility. It suggests that with Maybelline, any woman can look as glamorous as a celebrity or supermodel.

The power of this slogan is the way it plays on the "natural beauty vs. makeup" dichotomy. It cheekily implies that you can‘t tell the difference – Maybelline products look that good. It‘s aspirational yet accessible.

5. McDonald‘s: "I‘m Lovin‘ It"

McDonald‘s "I‘m Lovin‘ It" slogan, introduced in 2003, marked a shift from focusing on product attributes (like "fast" or "tasty") to emphasizing the customer experience and lifestyle. It‘s about a feeling more than a specific benefit.

The slogan‘s strength is its catchiness and versatility. "Lovin‘" can apply to the food, the prices, the convenience, or the overall brand. It‘s a warm, upbeat sentiment that fits McDonald‘s fun, family-friendly image.

6. Verizon: "Can You Hear Me Now? Good."

Verizon‘s "Can you hear me now?" campaign, which ran from 2002-2011, was all about one thing: reliability. In an era when cell phone service was spotty, Verizon set out to prove its network superiority.

The slogan worked because it tapped into a real pain point for customers. The question "Can you hear me now?" followed by the definitive "Good" dramatized Verizon‘s commitment to crystal-clear connections. It was a powerful differentiator.

7. The New York Times: "All the News That‘s Fit to Print"

The New York Times has used its prestigious slogan since 1897. More than a tagline, it‘s a statement of purpose and a commitment to journalistic integrity. It positions the Times as a gatekeeper and a curator, sifting out the newsworthy from the noise.

In an age of fake news and information overload, this slogan feels more relevant than ever. It embodies the Times‘ brand promise of quality, credibility, and trust.

8. General Electric: "Imagination at Work"

GE‘s "Imagination at Work" slogan, introduced in 2003, signaled a shift from the company‘s industrial past to its innovative future. It positions GE not as a manufacturer of products, but as a driver of world-changing ideas.

The slogan works because it sparks curiosity and possibility. "Imagination" is an expansive, inspiring concept. Paired with "at Work," it conveys GE‘s commitment to harnessing creativity to solve real problems. It makes the brand feel dynamic and forward-thinking.

9. Airbnb: "Belong Anywhere"

Airbnb‘s "Belong Anywhere" slogan, launched in 2013, taps into the fundamental human need for connection and acceptance. More than just a travel booking platform, Airbnb promises a sense of community and "home" wherever you go.

The power of this tagline is its inclusivity and emotional resonance. In a globalized, mobile world, the idea of belonging is deeply appealing. It makes Airbnb feel like more than a service – it‘s a lifestyle and a philosophy.

The Stats Behind Slogans

Just how powerful are slogans and taglines? The numbers speak for themselves:

  • A study by Bynder found that 89% of consumers view a memorable slogan as an indicator of brand quality and reliability.
  • Slogans and taglines are the most commonly recalled type of advertising, according to a Nielsen study. Consumers remember them at nearly 2X the rate of other ad elements.
  • Slogans that include a brand name are up to 30% more memorable than generic ones, a Lucidpress survey found.
  • Rhythm and alliteration can increase slogan recall by up to 20%, according to research by the University of Illinois.
  • Ads with slogans generate 32% more social media shares than those without, a Twitter study revealed.

The Neuroscience of Slogans

What is it about certain slogans that make them so sticky? Neuroscience offers some clues:

  • Repetition: The more we hear a slogan, the more it embeds itself in our memory. Repetition creates neural pathways that make the phrase easier to recall.

  • Rhyme and Rhythm: Slogans with a musical quality activate the auditory cortex and the motor cortex (involved in movement and rhythm). This multi-sensory engagement deepens memory encoding.

  • Emotion: Slogans that evoke emotion stimulate the amygdala, which plays a key role in memory formation. We‘re more likely to remember things that make us feel something.

  • Simplicity: Our brains are wired to prefer simplicity and pattern recognition. Simple, concise slogans reduce cognitive load and are easier to process and retain.

Tips for a Top-Notch Tagline

Ready to craft your own unforgettable slogan? Here are some pro tips:

  1. Keep it short and sweet. Aim for no more than 5-7 words, and avoid jargon or complicated language.

  2. Make it timeless. Avoid references that could quickly become dated or irrelevant.

  3. Focus on a feeling. What do you want customers to feel when they engage with your brand? Capture that emotion.

  4. Differentiate, don‘t describe. Your slogan should set you apart, not just describe what you do.

  5. Rhyme and alliterate. Using these linguistic tricks can make your slogan catchier and easier to remember.

  6. Test and iterate. Run your options by a variety of people and get feedback. See what resonates and refine accordingly.

Slogans of the Future

As we move into an increasingly digital, voice-first world, how will slogans evolve? Some trends to watch:

  • Personalization: With AI and data, brands may be able to craft slogans that are personalized to individual customers.

  • Interactivity: Slogans may become more like two-way conversations, with customers able to engage and respond.

  • Multisensory: As voice and smart speakers rise, slogans will focus even more on sound and rhythm. But they may also incorporate visuals, haptics, and other senses for a fully immersive brand experience.

  • Co-creation: Brands may increasingly involve customers in slogan creation through crowdsourcing, contests, and real-time feedback.

No matter how they evolve, one thing is clear: a powerful slogan or tagline is a crucial tool for brands to connect with customers, differentiate themselves, and build lasting memory structures. The best ones don‘t just describe a product or service – they capture an essence and promise an experience.

So whether you‘re a small business owner or a marketing executive at a multinational corporation, it‘s worth investing the time and brain power to craft a slogan that truly sings. The catchiest, stickiest phrases can turn customers into lifelong brand advocates and cement your place in the cultural lexicon.

After all, if you can make them remember your message – and feel something when they do – you‘ve won far more than just a sale. You‘ve earned a place in their hearts and minds. And that‘s priceless.