30 Top Black Influencers and Content Creators to Follow in 2024

The world of influencer marketing has exploded in recent years, with people across all industries building audiences on social media platforms like Instagram, YouTube, and TikTok. While the influencer space has historically been dominated by white creators, there are countless talented black influencers and content creators making an impact and reshaping the landscape.

Supporting black creators is crucial, as they often face additional barriers and a lack of opportunities in many industries. By following and engaging with their work, we can help amplify diverse voices and perspectives that deserve to be heard.

Looking to discover some new influencers to learn from and be inspired by in 2024? Here are 30 black content creators at the top of their game across a variety of niches and platforms. From tech gurus to financial coaches to beauty experts, this list features creators who are driving important conversations and pushing their industries forward.

Technology & Business

1. Marques Brownlee (MKBHD)

With over 16 million YouTube subscribers, Marques Brownlee (aka MKBHD) is one of the most popular tech reviewers on the planet. The self-professed "geek" and ultimate "early adopter" is known for his in-depth reviews on the latest smartphones, laptops, smart home tech, and electric cars. His videos are no-nonsense and packed with honest opinions and helpful information to guide your next tech purchase.

2. Tristan Walker

Tristan Walker is the founder and CEO of Walker & Company Brands, the makers of Bevel, an innovative and hugely popular shaving system designed for black men. A champion of diversity, Walker regularly speaks out about the importance of representation in the tech world. Prior to starting his own company, he held leadership roles at Foursquare and Andreessen Horowitz. He serves on the board of directors for Foot Locker and is a member of The Executive Leadership Council.

3. Arlan Hamilton

Arlan Hamilton is the founder and managing partner of Backstage Capital, a VC firm dedicated to minimizing funding disparities in tech by investing in high-potential founders who are people of color, women, and/or LGBTQ. Started in 2015 while Hamilton was homeless, Backstage has now invested nearly $20M into over 200 startups. Hamilton‘s new book It‘s About Damn Time shares her story and provides a blueprint for other budding entrepreneurs.

4. Jewel Burks Solomon

In 2019, Jewel Burks Solomon was tapped to head up Google for Startups in the US, leading the company‘s efforts to level the playing field for underrepresented startup founders. Prior to Google, Solomon founded Partpic, a startup designed to streamline the purchase of maintenance and repair parts using computer vision. The company was acquired by Amazon in 2016 for an undisclosed amount. She is also an investor and advocate for representation in the tech industry.

Lifestyle, Fashion & Beauty

5. Jackie Aina

With over 3.5 million subscribers, Jackie Aina is one of the most popular beauty gurus on YouTube. Frustrated by the lack of makeup tutorials and reviews for darker skin tones, the self-taught makeup artist took matters into her own hands. Her wildly popular videos cover everything from foundation tests to celebrity looks to the latest trends. Major beauty brands have taken notice too —Aina has starred in campaigns for Pat McGrath, e.l.f. Cosmetics, Sephora, and Anastasia Beverly Hills.

6. Rickey Thompson

Bold, hilarious, and always unapologetically himself, Rickey Thompson first went viral after posting comedic videos on Vine (RIP). He‘s since parlayed that success into a massive Instagram following of 5.5M and collaborations with major brands like Diesel and Coach. In 2020, he became the face of a global campaign for Alexander Wang. Thompson also advocates for LGBTQIA+ rights and shares openly about his experiences as a queer black creator.

7. Kahlana Barfield Brown

Veteran fashion and beauty editor Kahlana Barfield Brown has a long and impressive resume, with stints at InStyle, ELLE, Instyle, Suede Magazine, and more. She‘s an expert in all things fashion, makeup, skincare, and wellness, and shares product reviews, trends, and tips with her audience of over 265K Instagram followers. Brown also serves up must-bookmark style inspiration with her signature tomboy-chic aesthetic.

8. Law Roach

Chances are, Law Roach is behind some of your favorite celebrity fashion moments. The self-proclaimed "Image Architect" has styled A-listers like Zendaya, Kerry Washington, Celine Dion, Ariana Grande, and Tiffany Haddish. His exquisite eye for bold, attention-grabbing looks has made him one of the most in-demand stylists in Hollywood. Roach also serves as a judge on the hit HBO Max reality competition show Legendary, showcasing the ballroom scene.

Social Justice & Activism

9. Brittany Packnett Cunningham

Brittany Packnett Cunningham is an activist, educator, writer, and co-host of Pod Save the People. Her résumé of advocacy is long and varied—she‘s served on President Obama‘s 21st Century Policing Task Force, co-founded Campaign Zero, and is a former Teach For America executive. Cunningham is a regular contributor on MSNBC and the co-founder of Love & Power Works, a nonprofit dedicated to actualizing human equity through education and advocacy.

10. Tamika D. Mallory

Activist Tamika D. Mallory fights for social justice, civil rights, women‘s rights, health care, and gun violence prevention. She served as the youngest ever executive director of the National Action Network, was one of the leading organizers of the 2017 Women‘s March, and is the co-founder of the social justice organization Until Freedom. In 2021, Mallory released her first book State of Emergency: How We Win in the Country We Built.

11. DeRay Mckesson

DeRay Mckesson is one of the most prominent voices in the Black Lives Matter movement and the co-founder of Campaign Zero, a policy platform to end police violence. He‘s been named to Fortune‘s 40 Under 40 list and one of the World‘s Greatest Leaders by Fortune Magazine. Mckesson is the author of On the Other Side of Freedom: The Case for Hope and host of the award-winning weekly podcast Pod Save the People.

Health & Wellness

12. Massy Arias

With a following of over 2.7 million on Instagram alone, certified personal trainer Massy Arias is a wellness force. The Afro-Latina fitness star is known for her high-intensity workouts, real talk, and body positive messaging. Her MA Warrior lifestyle program, which includes on-demand workouts and nutrition guidance, has helped countless women get healthy physically and mentally. In a world of picture-perfect fitness influencers, Arias is as real as it gets.

13. Dr. Joy Harden Bradford

Dr. Joy Harden Bradford is a licensed psychologist, speaker, and host of the wildly popular mental health podcast Therapy for Black Girls. Her mission is to help black women prioritize their mental health and break down stigmas around therapy. Each week on the podcast, Dr. Joy offers practical tips and strategies to improve mental well-being. She also curates an online space for her engaged community to connect and heal.

14. Tonya Rapley

Certified financial educator Tonya Rapley is on a mission to help millennials break the cycle of living paycheck to paycheck and get on the path to financial freedom. Named the "New Face of Wealth Building" by Black Enterprise Magazine, Tonya is the creator of the award-winning site My Fab Finance and the host of the Color Full Lives podcast. Her advice has been featured in Forbes, Essence, Glamour, and more.

Entrepreneurs & Business Owners

15. Melissa Butler

Fed up with the lack of inclusive shade ranges in the beauty industry, Melissa Butler took matters into her own hands and launched The Lip Bar in 2012. The vegan and cruelty-free lipstick brand quickly gained a cult following for its highly pigmented formulas and unique color options. In 2018, Butler pitched the brand on Shark Tank and caught the attention of Target, where The Lip Bar is now sold in 750+ stores nationwide.

16. Trinity Mouzon Wofford

Wellness brand Golde is shaking up the industry with its superfood-infused essentials for health and beauty. Co-founder Trinity Mouzon Wofford launched the company in 2017 with one product—the Original Turmeric Latte Blend. Just six months later, Golde hit the shelves at Sephora, making Wofford the youngest Black woman to launch a brand at the retailer. Today, Golde‘s product line spans ingestible beauty, superfood face masks, and more.

17. Beatrice Dixon

When Beatrice Dixon couldn‘t find relief from her chronic bacterial vaginosis, her grandmother suggested she try using herbs. The remedy not only healed her BV but planted the seed for her company The Honey Pot, a plant-based feminine care system. Named one of the Most Innovative Women‘s Health Brands of 2020 by Bustle, The Honey Pot offers healthy, gynecologist-approved products for all phases of the menstrual cycle.

18. Kim Lewis & Natalie Robinson

CurlMix co-founders (and high school sweethearts) Kim Lewis and Natalie Robinson are on a mission to empower people with curly hair to embrace their natural texture. The organic haircare line includes cleansers, conditioners, treatments, and styling products specially formulated for wavy, curly, and coily hair. In 2019, the couple pitched their brand on Shark Tank, landing a $400k deal with investor Robert Herjavec.

Even More Black Influencers to Follow

Still looking for more inspiring black creators and thought leaders to learn from? Here are some bonus influencers making waves in their industries:

  • Elaine Welteroth – Author, journalist, former EIC of Teen Vogue
  • Baratunde Thurston – Writer, comedian, activist, host of How to Citizen podcast
  • Jasmyn Lawson – Culture editor at Netflix, former social media manager at GIPHY
  • Luvvie Ajayi – New York Times bestselling author, podcast host, professional troublemaker
  • Francheska Medina (HeyFranHey) – Wellness blogger, podcast host, self-care advocate
  • Buttah Skin – Shea butter-based skincare line founded by model Dorion Renaud
  • Denequa Williams & Lindsey Day – Co-founders of Quirktastic media startup
  • Maya Penn – Eco-friendly fashion designer, animator, author, philanthropist
  • Justin Rezvani – Founder of Zion, decentralized social media protocol
  • Heather Greenwood Davis – Travel journalist, columnist, founder of Globetrotting Mama
  • Christopher Gray – Founder of scholarship app Scholly, Forbes 30 Under 30
  • Lauren Ash – Yoga & meditation guide, founder of Black Girl In Om wellness platform

Following, engaging with, and supporting the work of talented black creators is one small but significant way we can all champion diversity and representation in the influencer world and beyond. These 30 black influencers and entrepreneurs are leading important conversations, pushing for change, and paving the way for the next generation of melanin magic. Let‘s amplify their voices.