27 Profound Quotes to Inspire Your Inner Designer

As designers, we‘ve all been there—staring at a blank screen, struggling to find a creative spark. The pressure to generate brilliant ideas can feel overwhelming, especially with a deadline looming.

But these moments of frustration are a natural part of the creative process. And one of the best ways to overcome them is by seeking wisdom and inspiration from the designers and visionaries who came before us.

To help you rekindle your creative fire, we‘ve collected 27 of the most profound and thought-provoking quotes about design. These nuggets of wisdom, from some of the greatest minds in design, advertising, art, and technology, provide valuable insight into what it takes to be a successful creator.

We‘ll delve into the deeper meaning behind the words and explore how you can apply these lessons in your own design practice. Whether you‘re a seasoned pro or just starting out, these quotes are sure to inspire you to approach your work in a new light.

The Creative Spark: Finding Inspiration

One of the most common challenges designers face is simply getting started. When inspiration feels out of reach, it‘s tempting to believe that creativity is a finite resource—that you‘re either inspired or you‘re not. But some of the most brilliant creative minds remind us this simply isn‘t true:

"You can‘t use up creativity. The more you use, the more you have." – Maya Angelou (1928-2014), American poet

"Inspiration exists, but it has to find you working." – Pablo Picasso (1881-1973), Spanish artist

"Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep." – Scott Adams (b. 1957), American cartoonist

"An essential aspect of creativity is not being afraid to fail." – Edwin Land (1909-1991), American scientist and inventor

The common thread here is that creativity is not some mystical force that you have to wait for. It‘s a muscle that gets stronger with practice and effort. Showing up consistently and being willing to experiment and make mistakes is more important than sitting around waiting to feel inspired.

Ray Bradbury, the prolific American author, put it more bluntly: "You fail only if you stop writing." The same holds true for design—you can‘t create anything great if you never get started. So the next time you‘re staring at a blank artboard, just start designing. The inspiration will follow.

Of course, that‘s not to say you can‘t employ some strategies to get the creative juices flowing. Many great designers recommend keeping an "inspiration file"—whether physical or digital—to collect examples of great design, art, photography, or any other visuals that resonate with you.

Designer Aaron Draplin, for instance, is known for his extensive collection of vintage graphic design ephemera that he draws on for inspiration. He advises young designers: "Collect things that resonate with you . . . When you‘re out of ideas, go to your archive."

Simplicity: The Essence of Good Design

In an era of constant digital noise and distraction, it‘s tempting to believe that flashy, complex designs are the key to standing out. But the greatest design minds remind us that the opposite is true. Simplicity and clarity are the hallmarks of truly brilliant design.

"Good design is as little design as possible." – Dieter Rams (b. 1932), German industrial designer

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away." – Antoine de Saint-Exupéry (1900-1944), French writer and aviator

"I strive for two things in design: simplicity and clarity. Great design is born of those two things." – Lindon Leader, creator of the FedEx logo

"The ability to simplify means to eliminate the unnecessary so that the necessary may speak." – Hans Hofmann (1880-1966), German-American painter

Dieter Rams, known for his sleek, minimalist designs for Braun, believed that good design should be "as little design as possible." He argued that great design should be so intuitive and functional that it becomes nearly invisible.

This ethos is exemplified in some of the most iconic designs of our time, from the Apple iPhone to the Coca-Cola bottle. The simplicity of these designs belies the deep thoughtfulness and restraint required to achieve it.

So how can you embrace simplicity in your own work? One effective strategy is to set constraints for yourself. Limiting your color palette, font choices, or design elements can force you to focus on what‘s truly essential.

Designer Paul Rand, known for his corporate logos for IBM, UPS, and others, had a rule that a logo should be so simple a child could draw it. He believed that "ideas need to be simplified, not dumbed down, so they can be grasped and embraced by everyone, young and old, educated and non-educated."

Of course, as any designer knows, achieving simplicity is anything but simple. It requires a deep understanding of the problem you‘re trying to solve and the ability to ruthlessly eliminate anything that doesn‘t serve that purpose. But when done well, a simple, clarifying design is often the most powerful.

Breaking the Rules: The Value of Risk-Taking

While there are certainly best practices to learn from, the designers who make the biggest impact are often those who are willing to break the mold. They recognize that taking creative risks is essential to pushing the field forward.

"Think outside the box, collapse the box, and take a fucking sharp knife to it." – Banksy (b. 1974), English street artist

"Don‘t bunt. Aim out of the ballpark. Aim for the company of immortals." – David Ogilvy (1911-1999), advertising tycoon

"If you think good design is expensive, you should look at the cost of bad design." – Ralf Speth (b. 1955), CEO of Jaguar Land Rover

"Digital design is like painting, except the paint never dries." – Neville Brody (b. 1957), English graphic designer

Banksy, the elusive street artist, is a prime example of a creative risk-taker. By eschewing traditional art venues and using public spaces as his canvas, he challenged assumptions about what art can be and where it belongs. His risky, often illicit methods are inseparable from the power of his message.

In the world of advertising, David Ogilvy was known for his bold, unconventional campaigns. He believed that safe, forgettable advertising was a waste of money, and that truly great advertising required taking creative leaps. His famous "Man in the Hathaway Shirt" campaign featured a dignified man with an eyepatch—a risky, mysterious image for the time that became instantly iconic.

Of course, taking creative risks requires a certain tolerance for failure. As Ralf Speth, CEO of Jaguar Land Rover puts it, "If you think good design is expensive, you should look at the cost of bad design." Not every risky design will succeed, but the cost of always playing it safe is a slow creative death.

So how can you embrace risk-taking in your own work? Start by questioning your assumptions and the conventional wisdom of your field. What would happen if you did the opposite of what‘s expected? Remember that truly innovative design often makes people uncomfortable at first. As Paul Rand said, "Don‘t try to be original, just try to be good."

Design as a Force for Change

As designers, it‘s easy to get caught up in the day-to-day challenges of our projects and forget the bigger picture. But the most visionary designers recognize that their work has the power to shape the world around us in profound ways.

"Design creates culture. Culture shapes values. Values determine the future." – Robert L. Peters, designer and author

"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with." – Paul Rand (1914-1996), American graphic designer

"People ignore design that ignores people." – Frank Chimero, designer and illustrator

"Accessible design is good design." – Steve Ballmer, former CEO of Microsoft

These quotes remind us that design is not a neutral force. The things we create—whether a logo, a website, or a physical product—have the power to influence how people think, feel, and behave. As Robert L. Peters puts it, "Design creates culture." The designs we put out into the world shape the visual landscape and the values of our society.

This is a tremendous responsibility, but also an incredible opportunity. By creating designs that are inclusive, ethical, and human-centered, we have the power to push our culture in a positive direction.

Microsoft CEO Satya Nadella has spoken about the importance of "inclusive design"—creating products that are accessible to and usable by people with a wide range of abilities and backgrounds. This isn‘t just a moral imperative, but also good business sense, as it expands the potential user base for products. As designers, we have the power to create a more inclusive world.

So as you approach your work, remember to zoom out and consider the broader impact of your designs. Are you creating something that makes life better for people? Are you representing diverse perspectives and experiences? Are you challenging harmful assumptions or stereotypes? These are the kinds of questions that separate forgettable design from truly meaningful, impactful design.

Embracing Failure and Challenges

No designer, no matter how brilliant, creates magic every time they sit down at their desk. The creative process is messy, nonlinear, and full of false starts and dead ends. The designers who succeed in the long run are those who learn to embrace this reality and even find inspiration in it.

"It‘s through mistakes that you actually can grow. You have to get bad in order to get good." – Paula Scher, graphic designer and painter

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." – Steve Jobs (1955-2011), Apple cofounder

"Success consists of going from failure to failure without loss of enthusiasm." – Winston Churchill (1874-1965), former British Prime Minister

"Failure is built into creativity… the creative act involves this element of ‘newness‘ and ‘experimentalism,‘ then one must expect and accept the possibility of failure." – Saul Bass, graphic designer and Academy Award-winning filmmaker

Paula Scher, one of the most influential graphic designers of the past half-century, reminds us that failure isn‘t just an inevitable part of the creative process—it‘s a necessary one. It‘s only by making mistakes and creating "bad" design that we can learn, grow, and eventually create something great.

This idea was echoed by the late Steve Jobs, who believed that failure was a prerequisite for innovation. "Sometimes when you innovate, you make mistakes," he said. "It is best to admit them quickly, and get on with improving your other innovations."

Of course, embracing failure is easier said than done. It requires a certain level of vulnerability and humility to put imperfect work out into the world. But as Winston Churchill said, the key is to go "from failure to failure without loss of enthusiasm." Every dead end brings you one step closer to a breakthrough.

One way to reframe failure is to view it as a learning opportunity. When a design doesn‘t work out the way you‘d hoped, take the time to analyze why. What assumptions did you make that turned out to be wrong? What could you have done differently? Embracing a growth mindset and viewing challenges as opportunities to learn and improve can help you stay motivated in the face of setbacks.


Creativity is a journey full of twists, turns, and the occasional roadblock. But as these 27 profound quotes demonstrate, there is so much wisdom we can draw from to help us navigate the path.

Whether it‘s finding inspiration in unlikely places, embracing simplicity and clarity, taking bold risks, creating designs that make a difference, or learning to view failure as a friend, these insights from design luminaries can help us approach our work in new and exciting ways.

So the next time you find yourself in a creative rut, come back to these words of wisdom. Print out your favorites and hang them up in your workspace. Share them with your team to spark a conversation. Most importantly, let them inspire you to create your bravest, most impactful work yet.

As Steve Jobs once said, "The only way to do great work is to love what you do. If you haven‘t found it yet, keep looking. Don‘t settle." So keep pushing, keep growing, and keep creating. The world needs your unique design vision.