25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Healthcare Email Examples to Inspire Your Patient Outreach in 2024

Email remains one of the most effective channels for healthcare providers to engage patients, deliver value, and drive key actions. Whether it‘s sending appointment reminders, sharing health tips, or announcing new services, well-crafted emails can strengthen patient relationships and improve health outcomes.

As we head into 2024, here‘s a collection of 15 outstanding healthcare email examples across various categories. We‘ll also unpack design and content best practices to help you create high-performing emails that put your patients first.

Welcome Emails
Welcome emails are your opportunity to create a positive first impression, set expectations and guide new patients. St. Luke‘s Health System gets it right with this friendly welcome email.

<image of St Luke‘s welcome email>

Key Takeaways:

  • Warm, conversational tone helps patients feel valued
  • Clearly conveys what patients can expect (health tips, updates, events)
  • Prominent CTA button to access patient portal
  • Clean design with brand colors and smiling people image projects warmth and care

Appointment Reminders
Missed appointments are costly for practices and detrimental to patient outcomes. Effective appointment reminders, like this one from Paloma Health, can greatly reduce no-shows.

Key Takeaways:

  • Personalized with patient name for attention-grabbing
  • Important appointment details (date, time, doctor, location) highlighted
  • Clear CTAs to confirm or reschedule
  • Link to add appointment to calendar makes it easy to remember
  • Uncluttered design with contrasting colors for CTAs ensures key information stands out

Health Tips Newsletter
Sharing valuable, relevant health content positions you as a trusted partner in patients‘ well-being. Femme Health does this well in their monthly newsletter.

Key Takeaways:

  • Compelling subject line and preview text entice opens
  • Focused on a single topic relevant to target audience
  • Scannable layout with subheadings, short paragraphs and bullets
  • Authentic images of diverse women help audience connect with content
  • CTA to read full articles or access related resources

Preventive Care Reminders
Many patients tend to put off scheduling checkups, screenings and immunizations. Abbott does a great job of driving preventive care with their proactive email reminders.

Key Takeaways:

  • Action-oriented subject line – "It‘s time to prioritize your health"
  • Opening line taps into motivations for better health
  • Clearly breaks down why preventive care is important
  • Addresses common objections like cost and time
  • Strong CTA copy – "Schedule My Check-up Now"

Urgent Care Timely Updates
When patients aren‘t feeling well, timely communications providing guidance are much appreciated. Carbon Health sets the standard with their flu season email.

Key Takeaways:

  • Timely, relevant content capitalizing on flu season concerns
  • Balanced mix of text and visuals to engage readers
  • Clear breakdown of common flu symptoms in an eye-catching format
  • Proactive tips to prevent flu – vaccines, boosting immune health
  • Prominent CTAs to book vaccine shot or urgent care visit

Re-engagement Campaign
Over time, some patients may disengage and lapse in care. Bringing them back requires tactful re-engagement campaigns, as shown in this example from Tia Health.

Key Takeaways:

  • Acknowledges time lapse without guilt-tripping
  • Friendly tone reaffirms commitment to patient‘s well-being
  • Recap of membership benefits reminds patients of value
  • Multiple CTAs to restart care or update communication preferences
  • Playful header image lightens message

Patient Feedback Survey
Proactively seeking feedback shows patients you value their input. Calibrate Health strikes the right note with their simple yet effective survey email.

Key Takeaways:

  • Expresses gratitude for patient‘s trust and patronage
  • Makes a sincere appeal for feedback to improve service
  • Clear CTA button to launch survey
  • Addresses privacy concerns by assuring anonymity
  • Sleek design with brand colors and generous white space

While the specific emails you send will vary based on your specialty and patient base, the above best practices can be applied universally. Remember, the best emails are those that deliver true value, are easy to act on and reflect genuine care for patient well-being.

Ready to create your own high-converting emails? Keep these tips in mind:

Email Design

  • Use 1-2 brand colors consistently; avoid jarring color combinations
  • Choose clean, easy-to-read fonts in web-safe formats
  • Ensure text has high contrast against background for readability
  • Keep design uncluttered with ample white space
  • Place key information and CTAs above fold
  • Use authentic, relatable images that connect emotionally
  • Optimize for mobile by using responsive templates and large touch targets

Email Content

  • Write concise, action-oriented subject lines that convey value
  • Personalize with recipient name in subject line and/or greeting
  • Hook readers with a strong opening focusing on their needs
  • Align content with patient‘s situation and place in care journey
  • Organize with descriptive subheadings, short paragraphs, bullets
  • Use "you" and "your" to keep it patient-centric
  • Define clear next steps with prominent, descriptive CTA buttons
  • Close with a warm sign-off that reminds patients you‘re there for them

Automated Email Flows
Consider setting up the following email automations to deliver timely, relevant info to patients:

  • Welcome series for new patients
  • Onboarding campaign to activate patient portal and share key resources
  • Birthday emails with special message/offer
  • Recurring appointment reminders and care gap alerts
  • Post-appointment follow-up to share care summaries and solicit feedback
  • Ongoing monthly newsletter with curated health tips

Of course, with all healthcare emails, it‘s critical to maintain HIPAA compliance:

  • Obtain patient consent to receive emails
  • Avoid sharing PHI in emails unless absolutely needed
  • Use secure email service provider that signs BAA
  • Include option to unsubscribe on every email
  • Regularly update and prune email list to maintain hygiene

Measuring Email Success
Common email metrics to track include:

  • Delivery rate: % of total emails that reached recipient inboxes
  • Open rate: % of delivered emails opened by recipients
  • Click-through rate: % of opened emails that had a click
  • Conversion rate: % of opened or clicked emails that completed desired action
  • Unsubscribe rate: % of emails that led to recipients unsubscribing
  • Spam complaints: Number of emails marked as spam by recipients

According to Healthgrades, the average email benchmarks for healthcare in 2023 were:

  • Open rate: 31.7%
  • Click-through rate: 2.8%
  • Click-to-open rate: 11.6%
  • Unsubscribe rate: 0.21%

Use these as a starting point to assess your own email performance and identify areas for optimization.

Crafting relevant, value-packed emails that motivate patients to take charge of their health requires a mix of art and science. By coupling these proven best practices with creativity and empathy, you can make your healthcare emails a powerful tool to enhance patient engagement and drive your practice‘s success. Here‘s to higher opens, clicks and healthier, happier patients in 2024!