25 Proven Ways to Get More Facebook Followers in 2024
As a business owner or marketer in 2024, you know the importance of building a strong presence on Facebook. With over 2.9 billion monthly active users, Facebook remains the largest social media platform and provides an incredible opportunity to connect with your ideal customers.
But with so much competition, how can you stand out and attract new followers to your Facebook page? Getting more Facebook followers requires a strategic approach that focuses on consistently posting high-quality content, engaging with your audience, and leveraging the latest features and trends.
Here are 25 proven ways to get more Facebook followers in 2024:
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Share original, valuable content on a consistent basis. Aim to post 1-2 times per day during the hours when your audience is most active (typically between 1-3pm on weekdays). Your content should be a mix of informative, entertaining, and inspirational posts that appeal to your target followers.
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Use eye-catching visuals in every post. Photos, graphics, infographics, and videos (especially short-form and square videos) tend to get the most engagement. In fact, Facebook videos get 59% more engagement on average compared to other types of posts.
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Jump on trending topics, hashtags and news stories that are relevant to your audience. Use tools like Google Trends and Facebook‘s Trending Topics to discover what people are buzzing about and craft content around those themes.
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Optimize your posting schedule for maximum reach and engagement. Use your Facebook Insights to see which days and times your audience is most active. Then schedule your content to automatically publish at those peak times using a tool like Hootsuite, Sprout Social or Buffer.
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Diversify your content formats to keep things fresh. In addition to posts with images and videos, experiment with Facebook Stories, live streams, polls, quizzes, user-generated content, interactive Watch Parties, and more.
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Run contests, giveaways and exclusive promotions to drive page likes. For example, ask people to like your page, tag a friend, and share the post for a chance to win a prize. Flash sales and limited-time offers can also entice new followers.
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Encourage engagement by asking questions, taking polls, and inviting followers to tag friends in the comments who would also be interested in your content. More comments and likes will expand your organic reach.
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Respond to comments, messages, and reviews in a timely and helpful manner. Showing that you‘re responsive and attentive helps build trust and loyalty with potential new followers who check out your page.
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Share and shout out user-generated content that mentions your brand or products. When followers see you highlighting customers, it makes them feel valued and more likely to recommend your page to others.
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Optimize your Facebook page for search and discovery. Use relevant, high-volume keywords in your page‘s name, category, about section, and post captions. Make sure your profile and cover image are professional and consistent with your overall branding.
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Foster beneficial partnerships with influencers, complementary brands, and community pages that have a similar target audience. Promote each other‘s content, host a joint giveaway, or collaborate on a Facebook Live to gain exposure to new potential followers.
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Go live with an engaging Q&A, tutorial, product demo, or behind-the-scenes glimpse. Facebook Live videos get 10X more comments than regular videos, keeping followers engaged. You could also schedule a Watch Party of curated video content.
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Create your own Facebook Group around a topic related to your business. A group fosters a tight-knit community of your most dedicated followers who can provide valuable insights and help promote your page.
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Boost your top-performing posts and run targeted Facebook ads to reach more of your ideal customers. Take advantage of Facebook‘s robust ad targeting options to get your page in front of new audiences who are likely to be interested.
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Retarget people who have previously engaged with your Facebook page or website using Custom Audiences. These warm leads are more likely to follow your page after repeatedly seeing your brand.
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Add social media buttons linking to your Facebook page across your website, email signature, online directories, and other social media bios. Make it easy for people to find and follow you.
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Include a clear call-to-action in your email newsletters and blog posts inviting readers to like your page on Facebook. Sweeten the deal by offering an exclusive bonus or coupon for new followers.
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Grab attention with short, snappy videos optimized for the Facebook News Feed and Stories. Video content gets the most reach and engagement, so be sure to include captions for watching without sound.
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Set up an automated Facebook Messenger chatbot to instantly reply to common customer questions and comments, 24/7. This provides a better user experience while allowing you to focus on higher-level interactions.
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Write irresistible headlines that pique curiosity and stop the scroll. Headlines are the first thing potential followers will see, so make every word count and use numbers, emojis, and power words.
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Share special offers, coupons, and sneak peeks exclusively with your Facebook audience. Give people a reason to like your page by providing follower-only perks and rewards.
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Invest in paid Facebook advertising to laser-target potential customers and followers. Lookalike Audiences, lifecycle stage targeting, and retargeting can help you get the most bang for your advertising buck.
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Pull back the curtain with behind-the-scenes photos and videos showing your company culture, events, and the people behind the brand. This humanizes your business and allows customers to relate more personally.
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Be a valuable resource that followers can rely on for helpful, relevant information and insight. Share industry news, how-to guides, tips and tricks, and answers to frequently asked questions.
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Regularly check your Facebook Insights to track which types of content earn the most likes, comments, and shares. Double down on what‘s working and ditch what‘s not connecting with your unique audience.
The key to attracting a loyal following on Facebook is consistently delivering content that entertains, educates, and/or inspires. It‘s also critical to pay attention to trends, integrate Facebook‘s latest features, and make your followers feel heard and appreciated.
Focus on quality over quantity, keep your branding consistent, and always provide value. With a little time, experimentation, and persistence, you can grow an engaged Facebook following that spreads the word about your business.
Looking for more helpful tips to improve your Facebook marketing strategy? Check out our complete guide to Facebook for Business.
