18 Facebook Post Ideas for New Home Builders

20 Fresh Facebook Post Ideas for New Home Builders in 2024

As we move into 2024, new home builders need to stay on top of the latest trends and best practices for engaging audiences on Facebook. While classic content like photo albums and video tours continue to be effective, there are plenty of fresh ideas you can incorporate into your social media strategy. Here are 20 Facebook post ideas to inspire your content calendar this year:

  1. Interactive home design tools
    Share online interactive experiences that let prospective buyers customize and visualize their dream homes. These could be simple quizzes to determine design style preferences or more advanced 3D planners to mix and match features. Make it easy for users to share their creations on Facebook.

Example: "Design your dream kitchen in 5 minutes with our interactive style quiz! Tell us your preferences and we‘ll show you the perfect layout and finishes to suit your taste. Share your results in the comments!"

  1. Live Q&A sessions with experts
    Host real-time Q&A sessions on Facebook Live with your in-house design consultants, construction managers, or finance experts. Promote the event in advance and collect questions from your audience. Users will appreciate the opportunity to get personalized advice and quick answers to their burning questions.

Example: "Bring your home buying questions to our live Q&A this Friday at 1pm! Our top sales consultant Kelly will be online to discuss everything from choosing the right floorplan to securing a mortgage in today‘s market. Drop your questions in the comments and tune in to get expert advice."

  1. Polls and quizzes
    Increase engagement by posting simple polls and personality-style quizzes. Ask for opinions on design trends, favorite home features, or community amenities. Create quizzes that match users with their ideal home style or floorplan. These are quick and fun ways for audiences to interact with your brand.

Example: "What‘s your interior design spirit animal? Take our quiz to find out if your style is more modern farmhouse, mid-century chic, or refined rustic. Share your results and compare with friends!"

  1. User-generated content
    Encourage satisfied homeowners to submit photos, videos, or stories about life in their new homes and communities. Compile the best submissions into Facebook posts that provide authentic glimpses into the lifestyle your homes provide. Always get permission before re-sharing user content.

Example: "Nothing makes us happier than seeing our homeowners make lifelong memories in the houses we build. Katie and Mike R. shared this heartwarming video of their daughter‘s first steps in the living room of their Maple Model at Riverview Estates. Check out more #LifeInABCHome stories submitted by our residents!"

  1. Sneak peeks and teasers
    Build buzz for an upcoming community or model home launch by sharing sneak peek photos and teaser videos on Facebook. Give your audience a behind-the-scenes look at the construction process or hint at the exciting new features and designs to come.

Example: "Something BIG is coming to Creekside in 2024! 🤫 Here‘s a little peek at the five stunning new floorplans we‘ll be unveiling early next year – including a much-anticipated single-story with an in-law suite. Stay tuned for the big reveal and VIP pre-sale access for our Facebook fans!"

  1. Community spotlights
    Shine a spotlight on the local businesses, events, and amenities that make your communities great places to call home. Interview local shop owners, showcase seasonal festivals, or highlight the top-rated schools and recreation. These spotlights help sell a lifestyle, not just a house.

Example: "At Oakwood Estates, fun is always just steps from home! This weekend, residents enjoyed a fall festival complete with hay rides, a pumpkin patch, and a pie baking contest at the clubhouse. Swipe through the photos to see more of the good times that are a regular occurrence in this tight-knit community."

  1. Homebuyer guides and checklists
    Provide value to your followers by sharing helpful content that demystifies the homebuying process. Post guides with titles like "10 Questions to Ask When Touring Model Homes" or "5 Upgrades That Add the Most Value." Create downloadable checklists for each stage of the journey.

Example: "Feeling overwhelmed by all the decisions that come with buying a new home? We‘ve put together the ultimate checklist to keep you on track! From loan pre-approval to final walkthrough, make sure you don‘t miss a step. Download our free New Home Buyer‘s Checklist to get started."

  1. Virtual and in-person event invitations
    Use Facebook Events to invite your followers to both virtual and in-person events hosted by your company. Promote an upcoming grand opening celebration, realtor open house, or educational webinar. Make it easy for users to RSVP and add the event to their calendars right from the Facebook post.

Example: "You‘re invited to the grand opening of our newest model home at Hillside Havens! Join us on April 29 from 12-4pm for tours, refreshments, and special incentives for attendees. Can‘t make it in person? RSVP for our virtual event the following Tuesday and take a guided video tour with our sales team. Details in comments."

  1. Customer testimonials and reviews
    Share glowing reviews and testimonials from your happy homeowners. These can be text quotes, photos of smiling families in front of their homes, or short video interviews. Remember to include the customer‘s name and community to build credibility and relatability.

Example: "When the Patels found out they were expecting twins, they knew they needed a bigger home – fast! Hear how our team at Glenwood Homes helped them find and build the perfect place in record time. We‘re honored by their kind words and 5-star review of their experience! 🌟"

  1. Home maintenance and decor tips
    Continue providing value to homeowners long after the sale by sharing seasonal maintenance reminders, DIY tutorials, and home decor ideas. Become a one-stop resource for helpful content related to all aspects of home ownership.

Example: "The leaves are falling and the temperature is dropping – time to get your home ready for winter! ❄️ Our construction manager James shares his top 10 fall maintenance must-dos in this quick video. Follow these simple steps and your home will be cozy and protected from the elements all season long."

  1. Employee and vendor spotlights
    Introduce your followers to the hardworking employees and trusted vendor partners who bring your homes to life. Showcase your construction team, design consultants, or landscaping crew. These spotlights humanize your brand and instill confidence in your company‘s expertise.

Example: "This week, we‘re putting the spotlight on Maggie, our lead interior designer at Glenwood Homes. With 15 years of experience and a keen eye for color, Maggie helps homeowners bring their visions to life. Learn more about her design philosophy and see some of her stunning work in our communities!"

  1. Financing and affordability calculators
    Help potential buyers understand what they can afford by sharing financing tips and online calculation tools. Post about special incentive programs for first-time buyers, veterans, or essential workers. Make it easy for users to crunch the numbers and take the first steps toward homeownership.

Example: "Think you can‘t afford to buy a new home? Think again! Use our quick affordability calculator to estimate your purchasing power. Simply enter your income, down payment, and a few other details – the results may surprise you! Our preferred lenders also have special programs for educators, healthcare workers, and military families."

  1. Model home walk-through videos
    Bring your model homes to life with immersive walk-through video tours hosted by your sales team or design consultants. Highlight the best features, point out upgrade options, and show how the floorplan flows. Give viewers the next best thing to an in-person tour.

Example: "Take a virtual stroll through our stunning new Monroe model at Creekside! This spacious 4-bed, 3.5-bath home features an open concept living area, luxury owner‘s suite, and optional bonus room. Don‘t miss the designer details like shiplap accent walls and a free-standing tub. Swipe up to tour!"

  1. Community amenity videos
    Show off the resort-style swimming pools, state-of-the-art fitness centers, community gardens, walking trails, and sports courts that set your neighborhoods apart. Give Facebook followers a taste of the lifestyle and amenities they could enjoy as residents.

Example: "At Oakwood Estates, the fun never stops! Take a quick tour of our incredible community amenities in this video – from the junior Olympic-size pool and splash pad to the outdoor amphitheater. Residents also love our community garden, dog park, and miles of scenic nature trails."

  1. Home tech and innovation showcases
    Highlight the cutting-edge building practices, smart home technologies, and green features that make your homes a cut above the rest. Appeal to tech-savvy, environmentally-conscious buyers with content about the latest innovations.

Example: "A Glenwood home is built for the future! From energy-efficient appliances and smart thermostats to solar-ready construction and EV charging outlets in the garage, our homes are designed with sustainability in mind. Learn more about our commitment to green building and how it can save you money (and the planet)."

  1. Homesite and lot showcase
    Use Facebook albums or video to showcase the available homesites and lots in your communities. Provide details about lot size, views, and proximity to amenities. Help potential buyers envision their dream home on the perfect piece of land.

Example: "Imagine waking up to this view every morning! 😍 Check out our interactive lot map to explore the prime homesites still available at Riverview Estates. With oversized lots backing up to a peaceful nature preserve, these won‘t last long! Contact us ASAP to stake your claim."

  1. Neighborhood news and updates
    Keep your followers in the loop about new phase releases, amenity updates, or special events happening in your communities. Position yourself as a reliable source of neighborhood news and foster a sense of community pride among residents.

Example: "Exciting news, Oakwood Estates residents! The highly-anticipated dog park is now open and ready for play. 🐶 Bring your furry friends to the grand opening "Yappy Hour" this Saturday from 2-4pm for treats, toys, and mingling with neighbors. Stay tuned for more updates on our next big amenity coming this fall!"

  1. Realtor resources and incentives
    Cultivate partnerships with local real estate agents by sharing helpful resources and special incentives just for them on your Facebook page. Provide downloadable community fact sheets, commission specials, or invite them to VIP events. A strong realtor network is key to reaching more buyers.

Example: "Attention, real estate pros! We‘ve just released a new batch of quick move-in homes at Glenwood Hills and we‘re offering a special 3% broker commission on all contracts written by June 30. 🏡💰 Download the flyer with all the details and gorgeous photos to share with your clients. Don‘t miss out on this hot opportunity!"

  1. Local charity and volunteer events
    Showcase your company‘s commitment to the local community by highlighting your involvement with charitable causes, volunteer days, or donation drives. Encourage your followers to join you in giving back and making a difference.

Example: "At Glenwood Homes, we don‘t just build houses – we build communities. That‘s why we‘re proud to support the Springfield Food Bank in their mission to end hunger. This month, we‘re hosting a virtual food drive and matching every donation up to $5,000. Will you join us in helping our neighbors in need?"

  1. Bonus tip: Mix it up with multimedia
    Keep your Facebook content fresh and engaging by using a variety of formats. In addition to photos and text posts, experiment with videos, carousels, polls, and Facebook Live. You can even create simple graphics or animations with tools like Canva. A diverse content mix will help you capture attention in a crowded feed.

There you have it – 20 fresh Facebook post ideas and examples to inspire new home builders in 2024 and beyond! The key is to provide a mix of valuable information, community insights, and engaging multimedia content that resonates with your target audience. By staying creative and customer-focused with your Facebook strategy, you‘ll be well on your way to standing out from the competition and attracting more happy homeowners this year.