17 Brilliant Blog Examples to Inspire Your Content Marketing in 2023

Is blogging still relevant in 2023? Absolutely – in fact, blogs are more powerful than ever as the foundation of a robust content marketing strategy.

Consider these statistics:

  • Businesses that prioritize blogging are 13x more likely to see positive ROI than those that don‘t. (HubSpot)
  • 77% of internet users read blogs regularly, and over half have made a purchase based on a blog recommendation. (OptinMonster)
  • Websites with a blog tend to have 434% more indexed pages and 97% more inbound links. (Demand Metric)

In other words, blogging is a proven way to reach your target audience, build brand authority, drive website traffic, and convert readers into customers. No matter your industry or business model, a well-executed blog can be a game-changer for growth.

But what does a great business blog actually look like? How do you create content that stands out and delivers real results?

In this guide, we‘ll dive into 17 business blog examples across a range of industries, highlighting what makes each one effective. For each, I‘ll share a few key takeaways you can apply to your own blogging strategy.

B2B Blog Examples

1. Moz Blog

Moz blog homepage

Moz is a SaaS company offering SEO and local marketing tools. Their blog is a go-to resource for all things search engine optimization, covering topics from keyword research to technical SEO to content strategy.

What Makes It Great:

  • Comprehensive, actionable content: Moz‘s posts are in-depth and tactical, often featuring step-by-step instructions, templates, and real examples. Readers can immediately apply what they learn.
  • Unique data and research: The blog frequently shares original research and data from Moz‘s own tools and surveys, making it a trusted industry source.
  • Strong community and engagement: Moz has cultivated an active community of SEO professionals who regularly comment and share the blog content. Many posts generate dozens or even hundreds of comments.

Takeaways for Your Blog:

  1. Don‘t be afraid to go deep on your topic and provide comprehensive resources.
  2. Share your own unique data and insights to establish credibility.
  3. Encourage community participation through comments, social shares, and user-generated content.

2. Salesforce Blog

Salesforce blog homepage

Salesforce is a cloud-based software company known for its CRM platform. Their blog provides insights across sales, service, marketing, commerce, IT, and more.

What Makes It Great:

  • Audience segmentation: The Salesforce blog is skillfully segmented by topic, role, and industry, making it easy for readers to find the most relevant content for their needs.
  • Thought leadership: Posts often feature insights from Salesforce executives and industry experts, positioning the company as a leader in business transformation.
  • Customer success stories: Case studies showcasing real customer results are woven throughout the blog, providing social proof and inspiration.

Takeaways for Your Blog:

  1. Consider how you can organize content by categories that align with your audience‘s needs and interests.
  2. Tap into internal experts and thought leaders for unique perspectives.
  3. Feature customer stories to build trust and credibility.

3. HubSpot Blog

HubSpot blog homepage

HubSpot, a leading CRM platform, maintains several blogs across marketing, sales, service, and website development. Collectively, HubSpot‘s blogs attract over 7 million monthly visits.

What Makes It Great:

  • SEO-optimized content: HubSpot is known for its topic cluster model, in which posts are organized around core topics to improve search rankings. This strategy has clearly paid off, with many posts ranking on the first page of Google for competitive keywords.
  • Variety of formats: In addition to standard blog posts, HubSpot offers ebooks, templates, courses, and videos, catering to different learning styles and content preferences.
  • Strong calls-to-action: Every blog post features relevant CTAs to related content, free tools, or demo requests, moving readers down the marketing funnel.

Takeaways for Your Blog:

  1. Optimize your blog content around topics, not just keywords, to improve SEO.
  2. Diversify your content formats to engage a wider audience.
  3. Always include a relevant call-to-action to capitalize on reader interest.

B2C Blog Examples

4. Glossier Blog

Glossier blog homepage

Glossier is a cult-favorite beauty brand known for its minimalist skincare and makeup products. Their blog, Into the Gloss, has been a key part of their content strategy since the company‘s founding.

What Makes It Great:

  • Authentic, relatable voice: Glossier‘s blog posts read like advice from a trusted friend. The writing is conversational, honest, and inclusive, reflecting the brand‘s core values.
  • User-generated content: Many articles feature insights and stories from real Glossier customers, fostering a sense of community and social proof.
  • Beautiful design: True to Glossier‘s sleek aesthetic, the blog design is clean, modern, and visually engaging, with plenty of product photos and illustrations.

Takeaways for Your Blog:

  1. Develop a distinct brand voice that resonates with your target audience.
  2. Incorporate user-generated content to build community and credibility.
  3. Invest in design to create a visually appealing blog experience.

5. Away Blog

Away blog homepage

Away is a travel lifestyle brand that offers luggage and accessories. Their blog, Here Magazine, features destination guides, travel tips, interviews, and more.

What Makes It Great:

  • Aspirational content: Here Magazine‘s articles and photos are beautifully crafted, evoking a sense of wanderlust and inspiration. The content positions travel as an enriching, transformative experience.
  • Actionable advice: Amid the aspirational stories, Away‘s blog also offers plenty of practical tips for planning trips, packing efficiently, and making the most of your travels.
  • Influencer partnerships: The blog frequently features interviews and collaborations with travel influencers and industry pros, expanding Away‘s reach to new audiences.

Takeaways for Your Blog:

  1. Create content that inspires and motivates your audience to engage with your brand.
  2. Balance aspirational content with practical, actionable advice.
  3. Partner with influencers and experts to reach new audiences and build credibility.

6. REI Co-op Journal

REI blog homepage

REI is an outdoor gear retailer known for its commitment to sustainability and adventure. Their blog, Co-op Journal, embodies this mission with stories of outdoor exploration and environmental stewardship.

What Makes It Great:

  • Powerful storytelling: REI‘s blog posts read like feature magazine articles, with narrative arcs, stunning photos, and emotional hooks. They showcase the real people and places impacted by REI‘s mission.
  • Grassroots activism: Many stories highlight local environmental issues and community activism, inspiring readers to get involved in conservation efforts.
  • Inclusive representation: The blog intentionally features stories from diverse voices and highlights issues of representation and equity in the outdoors.

Takeaways for Your Blog:

  1. Use storytelling techniques to create compelling, emotionally resonant content.
  2. Highlight your brand‘s mission and values through real examples and stories.
  3. Prioritize diversity and inclusion in your blog‘s topics, authors, and perspectives.

Nonprofit Blog Examples

7. Charity Water Blog

Charity Water blog homepage

Charity Water is a nonprofit organization dedicated to bringing clean drinking water to communities in need worldwide. Their blog shares the stories behind their work and impact.

What Makes It Great:

  • Compelling photography: Every post features stunning, high-quality photos from the field, putting a human face to the water crisis and Charity Water‘s mission.
  • Transparent impact reporting: The blog regularly shares detailed updates on Charity Water‘s fundraising and water projects, including data on people served and dollars spent. This transparency builds trust with donors.
  • Positive, hopeful tone: While the blog doesn‘t shy away from the harsh realities of the water crisis, the overall tone is optimistic and inspiring, focused on the impact of donor support.

Takeaways for Your Blog:

  1. Invest in high-quality visuals to bring your stories to life.
  2. Be transparent about your organization‘s impact and operations.
  3. Strike a balance between highlighting challenges and celebrating successes.

8. World Wildlife Fund Blog

WWF blog homepage

World Wildlife Fund is a leading conservation organization working to protect animals and their habitats. Their blog covers wildlife news, conservation efforts, and ways to get involved.

What Makes It Great:

  • Timely, newsworthy content: WWF‘s blog is regularly updated with stories on the latest conservation issues and policy developments, positioning the organization as a go-to source for wildlife news.
  • Actionable tips: Many posts include specific ways readers can help protect wildlife, from reducing plastic use to contacting elected officials about conservation policies.
  • Engaging multimedia: In addition to articles, the WWF blog features videos, infographics, and interactive elements to educate visitors about key issues.

Takeways for Your Blog:

  1. Stay on top of industry news and trends to create timely, relevant content.
  2. Give readers clear action steps to get involved with your cause.
  3. Experiment with different content formats to engage and educate your audience.

Agency Blog Examples

9. IDEO Blog

IDEO blog homepage

IDEO is a global design firm known for its human-centered approach to innovation. Their blog, The Octopus, explores the intersection of design, business, and technology.

What Makes It Great:

  • Thought-provoking ideas: IDEO‘s blog posts offer fresh perspectives on complex challenges, from the future of work to the ethics of AI. They inspire readers to think differently about design‘s role in shaping the world.
  • Diverse voices: The blog features contributions from a wide range of IDEO designers, researchers, and partners, offering a variety of viewpoints and areas of expertise.
  • Sleek design: True to IDEO‘s design prowess, the blog is visually stunning and easy to navigate, with a clean layout and bold imagery.

Takeaways for Your Blog:

  1. Don‘t be afraid to tackle big, meaty topics that challenge assumptions.
  2. Showcase the diverse talent and perspectives within your organization.
  3. Prioritize design and user experience to create an enjoyable reading experience.

10. Huge Insights

Huge Insights blog homepage

Huge is a full-service digital agency that works with top brands on marketing, design, and technology initiatives. Their blog, Insights, showcases their expertise across these areas.

What Makes It Great:

  • Deep industry expertise: Huge‘s blog posts dive deep into the latest trends and best practices in digital marketing, backed by case studies and data from their own client work.
  • Unique proprietary research: The blog often features findings from Huge‘s own original research studies, such as their annual Future of Retail report. This exclusive data positions them as industry leaders.
  • Gated assets: Many blog posts are "teasers" for more in-depth gated content like whitepapers or ebooks, which visitors can access in exchange for their contact information. This allows Huge to capture leads directly from their blog.

Takeaways for Your Blog:

  1. Demonstrate your unique industry expertise through in-depth, data-driven content.
  2. Conduct your own research to generate exclusive insights.
  3. Use gated content to convert blog readers into leads.

Putting It All Together: Your Roadmap to Blogging Success

Feeling inspired by these standout examples? Here‘s a summary of the key takeaways for creating your own high-performing business blog:

  1. Know your audience. Develop buyer personas and craft content that speaks directly to their needs, interests, and pain points.

  2. Nail your brand voice. Establish a unique, authentic brand personality and writing style that sets you apart.

  3. Prioritize quality over quantity. Focus on creating in-depth, well-researched, genuinely helpful content, even if that means publishing less frequently.

  4. Optimize for search and social. Follow SEO best practices and create highly shareable content to maximize reach and visibility.

  5. Amplify your content. Promote your blog through email, social media, paid ads, guest posting, and influencer partnerships to reach new audiences.

  6. Engage your community. Encourage comments, social shares, and user-generated content to foster a sense of community and loyalty around your blog.

  7. Always include a call-to-action. Every blog post should lead readers to a relevant next step, whether that‘s subscribing to your newsletter, downloading a gated asset, or making a purchase.

  8. Measure and optimize. Use analytics to track blog performance and continually refine your strategy based on what resonates with your audience.

With these examples as your guide and best practices in your toolkit, you‘re well on your way to building a business blog that informs, engages, and converts.

Still have questions about getting started with blogging, or taking your existing blog to the next level? Let‘s discuss in the comments below!