15 Proven Strategies to Explode Your Facebook Likes in 2024

Facebook may be one of the oldest social media platforms, but it‘s still the largest, with over 2.96 billion monthly active users as of 2023. For businesses, this presents a massive opportunity to connect with potential customers, build brand awareness, and drive sales. But with so much competition in the News Feed, getting noticed can be a challenge.

The key to standing out on Facebook is getting more likes on your business Page. The more likes you have, the more people will see and engage with your posts. In fact, Facebook Pages with over 100,000 likes see 163% more impressions per post than Pages with under 10,000 likes, according to a Hootsuite analysis of over 100 million Facebook posts.

So, how can you grow your Facebook likes strategically in 2024? Here are 15 proven tips to skyrocket your Page‘s popularity:

1. Optimize Your Facebook Page for Discovery

Your Facebook Page is the cornerstone of your presence on the platform. It‘s often the first impression potential fans have of your brand, so it‘s crucial to optimize it for discovery and engagement. Here‘s a checklist to ensure your Page is set up for success:

  • Choose an easy-to-remember Page name that includes your business name and relevant keywords
  • Write a clear, keyword-rich description of your business in the "About" section
  • Select the most accurate categories and subcategories for your Page
  • Include your website URL, phone number, address and hours
  • Add a call-to-action button like "Shop Now" or "Contact Us"
  • Upload a high-quality profile picture (your logo) and cover photo or video
  • Fill out additional details like your mission, story, awards and menu
  • Enable the "Similar Page Suggestions" feature to appear in related Page recommendations

For example, online furniture retailer Wayfair‘s Facebook Page ticks all these boxes:

Wayfair Facebook Page

2. Post Engaging, Original Content Consistently

Once your Page is optimized, it‘s time to start posting. But not just any content will do – to get more likes, you need to post original, high-quality content that informs, educates, inspires or entertains your audience.

A good rule of thumb is the 80/20 rule: 80% of your posts should be valuable content, while only 20% should be promotional. Some engaging Facebook post ideas include:

  • How-to guides and tutorials related to your industry
  • Interesting stats, facts and infographics
  • User-generated content like customer photos and reviews
  • Behind-the-scenes looks at your business
  • Opinions and thought leadership on industry news and trends
  • Funny, relatable memes and GIFs
  • Questions and polls to gather feedback and spark discussion

It‘s also critical to post consistently. Facebook‘s algorithm favors Pages that post regularly, as this signals to Facebook that your Page is active and worthy of being shown to more people. Aim to post at least 3-5 times per week, or even daily if you can maintain high quality.

For maximum engagement, post when your audience is most active on Facebook. According to Sprout Social, the best times to post on Facebook are Tuesdays, Wednesdays and Fridays between 9 am and 1 pm. However, every audience is different, so check your Page Insights to find your own top posting times.

3. Leverage Facebook‘s Latest Features

To keep users engaged, Facebook is always rolling out new features – and savvy marketers jump on them quickly to get an edge. In 2024, some of the most promising Facebook features to try for your business include:

  • Facebook Reels: These short, fun vertical videos (similar to TikToks) appear in users‘ News Feeds and have their own dedicated tab on your Page. Early data shows that Reels have up to 67% more engagement than regular Facebook videos.

  • Stories: Over 500 million users view Facebook Stories daily. Take advantage by posting behind-the-scenes content, limited time offers, polls and more to the Stories bar at the top of the app.

  • Live Shopping: Facebook Live videos get 10x more comments than regular videos. Now, you can tag products from your shop to sell directly within a Facebook Live broadcast, making it a powerful tool for driving sales.

  • Paid Online Events: You can now charge users to attend virtual events on Facebook and host them right from your Page. This is a great way to provide exclusive value to your fans while generating a new revenue stream.

For instance, Sephora uses Reels to showcase makeup tutorials and product demos in a creative, engaging way:

Sephora Facebook Reel

4. Share Your Page Everywhere

To get more likes, you need to make it as easy as possible for people to find and like your Facebook Page. One of the best ways to do this is to promote your Page on all your other online and offline channels. Here are some ideas:

  • Add Facebook like and share buttons to your website and blog
  • Link to your Facebook Page in your email signature and newsletters
  • Share your Facebook posts on Twitter, LinkedIn, Pinterest, etc.
  • Run a "Like our Page" contest on Instagram and other platforms
  • Include your Facebook Page URL on your business cards, flyers and print ads
  • Mention your Facebook Page in store, on receipts/invoices and in product packaging

For example, online jewelry brand Pura Vida prominently displays its social media links (including Facebook) in its website footer:

Pura Vida website footer

5. Invite Your Existing Customers and Contacts

Your existing customers, friends, family and professional network can give your Facebook Page a boost, especially when you‘re just starting out. Don‘t be shy about inviting them to like your Page – chances are, they‘ll be happy to support you.

A few ways to reach out:

  • Send a personal Facebook message to your friends asking them to like your Page
  • Email your subscribers announcing your new Facebook Page
  • Include a Facebook Like box in your email signature
  • Ask your employees to like your Page and engage with your posts
  • Invite your LinkedIn connections to like your Page

Just be careful not to spam people with too many invitations, or you may turn them off. A friendly, one-time request is best.

6. Run a Facebook "Like" Ad Campaign

Organic reach on Facebook has been declining for years as the platform prioritizes posts from friends and family over brands. In fact, the average organic reach for a Facebook post is just 5.2%. This means only a small fraction of your fans may see your Page posts in their News Feeds.

To expand your Page‘s reach and get more likes, Facebook advertising is a must. Facebook‘s extremely powerful targeting capabilities allow you to reach your ideal audience based on their demographics, interests, behaviors and more.

To quickly grow your likes, create a "Page Likes" campaign in Facebook Ads Manager. You can either boost an existing post or create new ad creative to target users most likely to engage with your Page.

For your targeting, consider:

  • Lookalike Audiences based on your existing fans or customer email list
  • Interests related to your industry or products
  • Your main competitors‘ fans
  • People in your local area (if you‘re a brick-and-mortar business)

Test different ad formats, copy and creative to see what gets the most likes at the lowest cost. Also, install the Facebook Pixel on your website to build retargeting audiences and track conversions from your ads.

7. Run a Contest or Giveaway

People love free stuff. Hosting a contest or giveaway on your Facebook Page can quickly boost your likes and engagement as people enter to win and share with their friends.

Facebook has strict rules around contests, so make sure to follow them. To keep things simple, you can ask people to like your Page and comment on the post to enter. For bonus points, have them tag friends in the comments, like one of your other posts, or share the giveaway to their own timeline.

Offering a prize that‘s highly relevant to your niche will attract more qualified entrants who are likely to stick around and engage with your Page even after the contest ends. For example, if you‘re a fitness brand, give away a free month of your online coaching program or a set of resistance bands.

Here‘s an example of a successful Facebook contest from Birchbox, a beauty subscription service:

Birchbox Facebook giveaway

8. Partner with Influencers and Other Brands

Collaborating with influencers and other brands in your niche is a smart way to expand your Facebook Page‘s reach to a new but relevant audience. By tapping into your partners‘ existing fans, you can gain exposure and credibility to drive more likes to your own Page.

Some collaboration ideas:

  • Pay an influencer to create a sponsored post promoting your products/services and Page
  • Do a joint Facebook Live video with an influencer or brand, cross-promoting to each other‘s audiences
  • Run a co-branded contest where entrants must like both your Pages to enter
  • Publish a guest post or take over another brand‘s Page for the day
  • Start an ongoing brand ambassador program to continually drive traffic to your Page

To find the right influencers and brand partners, look for those with a similar target audience and values as your own. Use a tool like BuzzSumo to find the top influencers and Pages in your industry, then reach out with a genuine, mutually beneficial collaboration idea.

9. Create a Facebook Group

While Facebook Pages are great for broadcasting your brand, Facebook Groups are where the real community-building happens. In fact, people are 7x more likely to engage with brands in Facebook Groups than on Pages.

Creating your own Facebook Group allows you to build relationships with your ideal audience in a more intimate, non-promotional setting. You can offer exclusive content, advice and support related to your niche, and nurture Group members into customers and Page fans over time.

For example, business coach Kimra Luna has a highly engaged Facebook Group called "Freedom Hackers Mastermind" with over 50,000 members:

Freedom Hackers Mastermind Facebook Group

In her Group, Kimra provides free training and advice on online business and invites members to local meetups. She occasionally mentions her paid offers and links to her Facebook Page, driving traffic and likes from an already-loyal audience.

10. Use Facebook Insights to Optimize Your Strategy

Finally, don‘t forget to regularly check your Facebook Page Insights to analyze your performance and identify opportunities for improvement. Insights provides valuable data on your posts‘ reach, engagement, and audience demographics over time.

Some key metrics to track:

  • Reach: The number of people who saw your post at least once
  • Post Engagement: The total number of likes, comments and shares on your post
  • Page Likes: How many new likes your Page received in a given time period
  • Top Posts: Your posts with the highest reach and engagement
  • When Your Fans Are Online: The days and times your fans are most active on Facebook

Based on your Insights data, tweak your Facebook strategy to focus on the content and tactics that are working best. For instance, if you notice video posts get 2x more engagement than link posts, try creating more video content. Or if your fans are most active on weekends, schedule more of your posts then.

Insights also lets you benchmark your Page‘s performance against similar Pages in your industry. Use this competitive data to set realistic growth goals and spot new opportunities to stand out.

By continually analyzing and optimizing your Facebook marketing, you‘ll be able to grow your Page likes (and your business) strategically over the long run.

Putting It All Together

Growing your Facebook Page‘s likes takes time, effort and experimentation. But the payoff – building an engaged community of potential customers – is well worth it.

The key is to focus on providing value to your audience through a consistent stream of high-quality, relevant content. From there, amplify your reach through cross-promotion, partnerships, advertising and community-building until you hit a critical mass of likes.

Then, keep engaging with and listening to your fans to turn those likes into real business results. With the right strategy, Facebook can become one of your most powerful marketing channels in 2024 and beyond.