15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]

You‘ve likely heard the phrase "a picture is worth a thousand words." And when it comes to marketing in our increasingly visual world, that saying has never been more true. Just look at these statistics:

  • People following directions with text and illustrations do 323% better than people following directions without illustrations. (Springer)
  • An infographic is 30 times more likely to be read than a purely textual article. (Unbounce)
  • Infographics are liked and shared on social media 3 times more than other any other type of content. (MassPlanner)

Given their proven effectiveness, it‘s no wonder infographics have become a staple in the content marketing mix. According to the Content Marketing Institute, 65% of B2B marketers used infographics in their content strategy in 2020.

After all, infographics are one of the best formats for distilling an information-dense topic into an easily digestible, engaging visual. Whether you‘re looking to:

  • Provide a step-by-step guide
  • Break down complex data or research
  • Compare and contrast multiple options
  • Present a timeline of events
  • Summarize a lengthy post or report

…infographics help you communicate your message in a way that captures attention and makes a lasting impact. Our brain processes visual information 60,000 times faster than text alone, so infographics are perfect for our ever-shrinking attention spans.

The Problem: Creating Infographics is Hard

But while marketers recognize the power of infographics, the actual process of creating them is a struggle. According to the Content Marketing Institute, 49% of B2B marketers say visual content is very difficult to create.

Designing an eye-catching infographic that effectively tells your story requires:

  • Copywriting skills to craft compelling messaging
  • Design chops to create an appealing visual layout
  • Data visualization know-how to present information clearly
  • Time to research, brainstorm concepts, and design
  • Budget for graphic design software and/or design resources

No wonder creating original infographics is out of reach for many marketers, especially at scale.

The Solution: Free, Customizable Infographic Templates

Luckily, you don‘t need to be a graphic designer (or have the budget to hire one) to create share-worthy infographics for your marketing. With infographic templates, anyone can quickly produce professional-looking graphics that get results.

An infographic template is a pre-made design that you can easily edit to fit your content and brand style. Typically created by professional designers, templates provide a foundation to work from so you can focus your time on the messaging and data, not on designing from scratch.

Using a template, you can simply:

  1. Pop in your own copy and data
  2. Customize the colors and fonts to match your branding
  3. Replace images and icons with your own graphics
  4. Tweak the layout and sizing as needed

And with many free, professionally-designed templates available online, you can find ready-to-use designs for almost any use case. Here are 10 of the best sources we‘ve found for high-quality, customizable infographic templates.

1. HubSpot‘s Free Infographic Templates

{{ CTA LINK }}

Standout Features:

  • 15 templates for a variety of common infographic types (process, comparison, timeline, etc.)
  • Designed for easy editing in PowerPoint
  • Includes instructional guide for customizing templates
  • Additional 5 templates made for Adobe Illustrator

Licensing & Usage:
100% free to use and customize.

2. Canva‘s Free Infographic Templates

Canva

Standout Features:

  • Huge selection of templates (3000+)
  • Modern, on-trend designs
  • Intuitive drag-and-drop editor
  • Extensive library of free stock photos & illustrations

Licensing & Usage:
Free to use. Canva branding appears in corner of design on free plan. Some elements (photos, graphics) may require paid plan to remove watermarks.

3. Venngage‘s Free Infographic Templates

Venngage

Standout Features:

  • 100s of professionally-designed templates
  • Diverse infographic types (number-based, information-based, timeline, process, comparison, geographic)
  • Searchable by industry or use case
  • Online drag-and-drop editor

Licensing & Usage:
Wide selection of free templates. Premium templates and advanced customization requires paid plan. Venngage branding on free users‘ designs.

4. Piktochart‘s Free Infographic Templates

Piktochart

Standout Features:

  • 280+ easily editable templates
  • High-quality flat vector graphics
  • Themed template collections
  • Simple, code-free editor

Licensing & Usage:
Limited selection of free templates with Piktochart watermark. Paid plans unlock more templates and watermark removal.

5. Visme‘s Free Infographic Templates

Visme

Standout Features:

  • Beautifully designed, professional templates
  • High-impact graphics like maps, charts, icons
  • Interactive infographic templates
  • Versatility for also creating reports, presentations, social media visuals

Licensing & Usage:
Some templates free with Visme watermark. Most require a paid plan for full customization and watermark removal.

6. Infogram‘s Free Infographic Templates

Infogram

Standout Features:

  • Clean, modern infographic designs
  • Specialty in data visualizations
  • Interactive charts & maps
  • Optimized for mobile viewing

Licensing & Usage:
Limited selection of free infographic templates. Premium templates and features like interactive content require paid plan.

7. Snappa‘s Free Infographic Templates

Snappa

Standout Features:

  • Simple, attractive designs
  • Intuitive graphic editor
  • Pre-loaded with free images & graphics
  • Sized for popular social media networks

Licensing & Usage:
Wide selection of free templates. Full access to photos, graphics, saved designs requires upgrading.

8. Google Docs Infographic Templates

Google Docs Templates

Standout Features:

  • Basic themed infographic templates
  • Fully customizable in Google Slides
  • Easy real-time collaboration
  • Completely free

Licensing & Usage:
Limited variety of infographic templates in Google Docs template gallery. All are free to use and edit as needed.

9. Easel.ly‘s Free Infographic Templates

Easel.ly

Standout Features:

  • Extensive gallery of bold templates
  • Customizable color schemes
  • Searchable by infographic type
  • Helpful video tutorials

Licensing & Usage:
Many templates free to use. Paid subscriptions unlock more templates and design assets with no Easel.ly branding.

10. Freepik‘s Free Infographic Templates

Freepik

Standout Features:

  • Massive library of free infographic designs
  • Original, creative concepts
  • Editable vectors in .AI and .EPS formats
  • Extensive free icon library

Licensing & Usage:
Free templates require attribution to download and use. Premium plans provide attribution-free templates, wider selection.

Once you‘ve found the perfect template for your needs, it‘s time to personalize it. Follow these steps to customize your chosen design.

How to Customize Infographic Templates (In 5 Steps)

To show you how quick and easy it is to edit an infographic template, we‘ll customize one of HubSpot‘s 15 free infographic templates. These templates are fully editable in PowerPoint.

Here is the template we‘ll be working with:

{{ SCREENSHOT OF CHOSEN TEMPLATE }}

Step 1: Adjust Your Copy

Begin by replacing the placeholder text with your own copy. Click into each text box and highlight the text. Write your own headers and body copy to align with your goals. Keep your text concise, clear, and skimmable.

Step 2: Input Your Data

Next, swap out the template‘s charts and data visualizations with your own data. To edit a chart in PowerPoint, right-click on a chart and choose "Edit Data" (or go to the Design tab under "Chart Tools" and click "Edit Data"). Paste your data into Excel to update the chart.

{{ SCREENSHOT OF EDITING CHART DATA }}

Step 3: Change Up Visuals

Now, incorporate your own visual elements. Right-click on any icons, illustrations, or photos and choose "Change Picture." Upload your own images or select from PowerPoint‘s built-in options.

You can also add new visual components by going to the "Insert" tab. Look for options to add pictures, icons, shapes, and more.

Step 4: Incorporate Your Branding

Add your brand‘s logo and colors to make the infographic instantly recognizable. Ensure the design adheres to your brand style guide (if you have one).

  • To add your logo: Go to Insert > Pictures. Place your logo at the top or bottom of the infographic. Avoid making it too large or distracting.

  • To change colors: Right-click any element and select "Format Shape." Use the paint bucket to select a color from your brand palette. Aim to use 2-4 colors maximum.

  • To customize fonts: Highlight the text and go to Home > Fonts. Select a font that matches your brand aesthetic (when in doubt, choose something simple and legible).

Step 5: Confirm Accessibility

Finally, make your infographic accessible to people with visual impairments. Select an element, right click, and choose "Edit Alt Text." Write a short line of descriptive text (<125 characters). Do this for every element so screen readers can decipher your infographic.

{{ ALT TEXT SCREENSHOT }}

Here‘s our example infographic after customizing, with new copy, data, colors, and images:

{{ SCREENSHOT OF FINISHED CUSTOM INFOGRAPHIC }}

4 Tips for Maximizing Results With Infographic Templates

  1. Keep it simple and focused. Resist the urge to cram too much information into an infographic. Stick to one main point per graphic to keep your message clear. Break up text-heavy sections with visuals to avoid overwhelming readers.

  2. Choose high-quality visuals. The images and graphics you use can make or break your infographic. Be selective and choose relevant, professional-looking visuals that enhance your narrative. Avoid generic stock photos or poor quality images.

  3. Visualize data when possible. The human brain processes visual data 60,000 times faster than text. When you have interesting stats or data points, use charts and pictograms to make them engaging and memorable for readers.

  4. Optimize for search engines. Help your infographics get discovered by search engines to earn organic traffic. Incorporate relevant keywords naturally in header and body text. Optimize the infographic file name and metadata (like alt text).

{{ CTA BOX: Get HubSpot‘s 15 Free Infographic Templates }}

Infographic Best Practices to Follow

Simply using an infographic template won‘t guarantee marketing success. As with any piece of content, you need to follow infographic best practices:

  • Craft a compelling story arc. Think through the narrative structure of your infographic. Use storytelling elements like characters, conflict, and resolution to hook readers and convey your message.

  • Create a clear visual hierarchy. Strategically use font sizes, colors, and placement to signal to readers what‘s most important. The inverted pyramid method works well for infographics.

  • Fact-check your information. It should go without saying, but always verify your data is accurate and up-to-date before publishing. Cite your sources in small print at the bottom of the infographic.

  • Include a call-to-action.What do you want people to do after viewing your infographic? Include a clear CTA, like visiting a specific page on your website or downloading a related offer.

  • Promote across channels. For maximum impact, share your infographic in multiple places. Publish it on your blog, share on social media, include in email newsletters, etc. Link back to the original landing page to drive traffic.

Want more infographic advice? Check out our list of 20 infographic do‘s and don‘ts and our guide to 7 infographic design tips.

Free Infographic Templates for PowerPoint

In this post, I‘ve shared why infographics are such a valuable content format and the immense challenges marketers face in creating them. Luckily, free customizable infographic templates eliminate the time and complexity of designing your own graphics from scratch.

To get you started, we‘ve created 15 professional, easily editable infographic templates – with a wide range of styles and formats to fit any marketing need. Use them to upgrade your blog posts, social media graphics, presentations, handouts, and more.

{{ CTA: Get HubSpot‘s 15 Free PPT Infographic Templates }}

With these plug-and-play templates, you‘ll be able to create captivating infographics in a fraction of the time – without sacrificing quality or effectiveness. Download them now and start bringing your data and insights to life through beautiful visual content.

Looking for more ready-made visual assets? Check out our collections of free, fully customizable: