As a public relations professional, staying informed is non-negotiable. But with so much noise out there, it can be tough to know which sources to trust. That‘s why we‘ve compiled this ultimate guide to the 13 best PR blogs to follow in 2024.
Whether you‘re a seasoned Chief Communications Officer or a fresh-faced PR coordinator, these blogs will help you stay on top of industry news, sharpen your skills, and find inspiration for your next big campaign. Let‘s dive in.
Industry News & Trends
1. PRWeek
Considered the bible of the PR industry, PRWeek is a must-read for staying on top of the latest happenings. Their Agency Business Report is an annual deep dive into the state of the PR agency landscape.
But it‘s not just about the numbers. PRWeek‘s expert editors and contributors offer sharp analysis on the trends and issues shaping our field. As one PR director told me, "Reading PRWeek each morning is like getting a daily download from the smartest minds in the industry."
2. PRovoke Media
Formerly known as The Holmes Report, PRovoke has built a reputation for rigorous journalism and a global perspective. Their long-form features and PRovoke Podcast series offer nuanced explorations of the challenges and opportunities facing PR pros around the world.
"PRovoke is my go-to for understanding not just what‘s happening in PR, but why it matters," said one agency VP. "They consistently uncover the stories behind the stories."
3. PR News
With a mix of how-to articles, case studies, and thought leadership, PR News covers the full spectrum of the communications field. Their Crisis Insider newsletter is particularly valuable, offering a weekly rundown of the crises making headlines and key lessons for PR pros.
PR Strategy & Tactics
4. Spin Sucks
Gini Dietrich‘s blog has become an institution in the PR world, and for good reason. Her direct, no-nonsense style and focus on results-driven strategies have earned her a devoted following.
Spin Sucks is perhaps best known for the PESO model, a framework for integrating paid, earned, shared, and owned media into a cohesive strategy. "The PESO model completely transformed the way we approach campaigns at my agency," one account director shared. "It‘s a game-changer."
5. SHIFT Communications PR Blog
The team at SHIFT consistently produces some of the most innovative thinking in the industry. Their blog is a treasure trove of insights on everything from influencer marketing to data-driven storytelling.
One standout is their Muse series, which spotlights creative campaigns and offers practical tips for applying their strategies to your own work. "Every time I read a Muse post, I come away with at least three new ideas," said a PR manager. "It‘s like a shot of creative adrenaline."
6. Edelman Insights
As the largest PR firm in the world, Edelman has unparalleled access to data and research on the state of the industry. Their Trust Barometer is an annual must-read, offering insights into the evolving relationship between companies, institutions, and the public.
But Edelman Insights goes beyond the data, with thought-provoking pieces on the future of our field. A recent series on the rise of stakeholder capitalism and the role of communications in driving social change showcased the kind of big thinking that sets Edelman apart.
Crisis Communications
7. The Crisis Experts Blog
The team at PRCG has been helping organizations navigate crises for over 30 years, and their blog distills those decades of experience into actionable insights. Their Reputation Resilience Roadmap is a practical guide to preparing for and managing through a crisis.
"What sets The Crisis Experts apart is their focus on real-world examples," said one communications director. "They don‘t just offer theories – they show you how it works in practice, with detailed case studies and clear takeaways."
8. CommCore Consulting Group Blog
The CommCore blog is another great resource for crisis management expertise. Their consultants have handled some of the biggest crises in recent history, from the Deepwater Horizon oil spill to the Fukushima nuclear disaster.
One of their most popular features is the What Were They Thinking? series, which analyzes real crises and offers insights into what the organizations involved could have done differently. "It‘s like having a team of crisis experts on call to dissect the headlines," said a PR manager.
Media Relations
9. Muck Rack Blog
Muck Rack has become an indispensable tool for media monitoring and journalist outreach. But their blog is just as valuable, with tips and tricks for getting your story picked up.
According to the 2022 State of PR survey, 72% of PR pros say media relations is getting harder. Muck Rack‘s blog offers strategies for breaking through the noise, with advice straight from journalists on what makes a story compelling to them.
10. Cision Blog
As a leading provider of media monitoring and PR software, Cision has unique insights into the state of media relations. Their annual State of the Media report is a must-read, with data on everything from journalist job satisfaction to the most effective pitch tactics.
The Cision blog builds on this research with practical tips for PR pros. A recent post on alternatives to the traditional press release showcased their creative approach to earned media.
PR Career Advice
11. PR Couture
If you‘re looking to build a career in fashion or lifestyle PR, PR Couture is your bible. Founder Crosby Noricks has built a community of savvy communicators navigating this competitive niche.
PR Couture‘s job board is a go-to for finding gigs, while their PR Girl‘s Guide series offers advice on everything from nailing your pitch to building your personal brand. "PR Couture has been a constant companion throughout my career journey," one fashion publicist told me. "It‘s like having a wise mentor in your pocket."
12. Solo PR Pro
For independent PR consultants and small agency owners, Solo PR Pro is an invaluable resource. The blog covers the unique challenges of running your own PR business, from setting rates to managing client relationships.
The Solo PR Pro Premium membership offers even more support, with access to e-courses, templates, and a vibrant community of fellow entrepreneurs. "Joining Solo PR Pro was the best investment I made when I launched my consulting business," said one solo practitioner. "The resources and connections have been game-changing."
PR Analytics & Measurement
13. AMEC‘s Measurement Month Blog
Each fall, the International Association for Measurement and Evaluation of Communication (AMEC) hosts Measurement Month, a global education initiative focused on PR measurement. The accompanying blog features contributions from leading experts on proving the value of PR.
One popular series is Measurement 101, which breaks down the basics of PR analytics in simple, easy-to-understand language. "As someone who came into PR from a non-quantitative background, Measurement 101 was a lifesaver," said a communications coordinator. "It demystified metrics and gave me the confidence to start tracking my own results."
Final Thoughts
Reading these PR blogs isn‘t just a way to stay informed – it‘s an investment in your career. By making a habit of consuming high-quality industry content, you‘ll sharpen your skills, expand your thinking, and position yourself as a knowledgeable, forward-thinking leader.
But don‘t just take our word for it. Start subscribing to these blogs, carve out time in your schedule to read them regularly, and see the impact for yourself. We guarantee you‘ll come away inspired, energized, and ready to take your PR game to the next level.
Happy reading!
