12 Marketing Tools Every Black Business Owner Needs to Grow in 2024

As a black entrepreneur, you‘re always looking for ways to stand out in an increasingly noisy digital world. With so many marketing tools and platforms available, it can be overwhelming to determine which investments will deliver the best ROI for your business.

The key is to find tools that address the unique challenges and opportunities of black-owned businesses. From combating systemic barriers to connecting with diverse audiences, your marketing strategy needs to be tailored to your specific goals and values.

Fortunately, there are a number of high-quality tools designed with black entrepreneurs in mind. Whether you‘re looking to boost your brand on social media, drive traffic through content marketing, or gain deeper insights into your customer base, these 12 tools will set you up for growth in 2024 and beyond.

Website & Ecommerce

1. Squarespace

In today‘s digital age, having a professional website is non-negotiable. But for many black entrepreneurs, the cost and technical skills required to build a site from scratch can be prohibitive. That‘s where Squarespace comes in.

This intuitive website builder offers a wide range of modern, mobile-optimized templates perfect for showcasing your brand. With built-in ecommerce capabilities and integrations with popular tools like Square Online, you can easily sell products and services directly through your site.

One of the benefits of Squarespace for black business owners is its focus on inclusivity. The platform recently launched a new partnership with Square to support black-owned businesses impacted by COVID-19. Squarespace also offers a library of diverse stock photography and culturally-relevant design assets.

2. 13AM

For service-based businesses looking for an all-in-one solution, 13AM is an excellent choice. Created by the team behind Calendly, this website builder is specifically designed for entrepreneurs of color.

With 13AM, you can create a stunning website in minutes using AI-powered templates and drag-and-drop functionality. The platform also includes built-in tools for appointment scheduling, lead capture, invoicing, and more.

Perhaps the biggest advantage of 13AM is its commitment to the success of black-owned businesses. The company offers exclusive discounts and resources for entrepreneurs of color, as well as a community of like-minded professionals to connect with.

Email Marketing

3. Mailchimp

Email marketing remains one of the most effective channels for engaging customers and driving conversions. And with Mailchimp, it‘s never been easier to get started.

This popular platform offers a generous free plan and a wide range of customizable templates to fit your brand. You can segment your audience, automate campaigns, and track performance all from one user-friendly dashboard.

For black entrepreneurs looking to elevate their email strategy, Mailchimp‘s AI-powered Creative Assistant is especially useful. This tool provides tailored recommendations to improve the content and design of your emails based on data from millions of campaigns.

4. Benchmark Email

Another affordable option for email marketing is Benchmark Email. This platform prides itself on ease of use, with a drag-and-drop editor and pre-built templates for every industry.

In addition to standard email campaigns, Benchmark supports automated customer journeys, A/B testing, and robust reporting. You can also create landing pages, signup forms, and surveys to grow your list and gather insights.

One unique feature of Benchmark is its built-in photo editor, which allows you to easily customize images for your emails. The platform also offers a free plan for up to 500 subscribers, making it accessible for businesses of all sizes.

Social Media Management

5. Loomly

As a black entrepreneur, social media is one of your most powerful tools for connecting with diverse audiences. But managing multiple platforms can quickly become a full-time job. That‘s where Loomly comes in.

This intuitive social media management tool allows you to plan, create, and publish content for all your accounts in one place. With visual calendars, post previews, and automated publishing, you can streamline your social strategy and save hours each week.

One standout feature of Loomly is its post ideas engine, which suggests timely topics and hashtags tailored to your niche. The platform also offers built-in analytics and team collaboration tools to keep your social presence on track.

6. Sprout Social

For businesses looking for a more comprehensive social media solution, Sprout Social is worth the investment. This powerful platform offers a suite of tools for scheduling, monitoring, reporting, and customer service.

With Sprout‘s "Smart Inbox," you can manage all your social conversations in one unified stream. The platform‘s listening tools also allow you to track brand mentions, competitor activity, and industry trends in real-time.

One advantage of Sprout for black-owned businesses is its commitment to diversity and inclusion. The company offers employee training on inclusive marketing practices and has a dedicated DEI council to ensure its products serve diverse users.

Analytics & SEO

7. Quantifi

As a black entrepreneur, it‘s essential to have data on your side. Quantifi is a marketing intelligence platform that uses AI and machine learning to help businesses make smarter decisions.

With Quantifi‘s analytics tools, you can track customer behavior, campaign performance, and market trends in real-time. The platform also offers predictive insights to help you optimize your strategy and allocate resources more effectively.

One of the key benefits of Quantifi for black-owned businesses is its focus on multicultural marketing. The platform‘s algorithms take cultural nuances into account to provide more accurate and actionable insights for diverse audiences.

8. MonkeyPesa

For businesses looking to expand into African markets, MonkeyPesa is an all-in-one business management platform. With tools for sales, marketing, customer service, and operations, it‘s a comprehensive solution for growth.

One of MonkeyPesa‘s standout features is its Insights tool, which provides real-time analytics on customer behavior and business performance. You can also create targeted marketing campaigns and track ROI from one centralized dashboard.

As a black-owned business, MonkeyPesa is attuned to the unique needs and challenges of entrepreneurs in Africa. The platform offers localized payment integrations, multi-currency support, and a mobile-first design to serve users across the continent.

Graphic Design

9. iStock

Compelling visuals are a must-have for any marketing strategy. But finding diverse and culturally-relevant stock photography can be a challenge. That‘s why iStock launched its "Inclusive Visuals" collection.

This curated library features authentic and diverse images of people of color in a wide range of settings. With categories like "Unstereotyped," "Racially Diverse," and "Body Positive," you can find the perfect visuals to represent your brand and resonate with your audience.

As a black entrepreneur, using inclusive imagery in your marketing not only attracts diverse customers, but also challenges stereotypes and promotes positive representation. iStock makes it easy to find high-quality, culturally-appropriate photos for all your design needs.

10. Inkscape

For businesses on a tight budget, investing in expensive graphic design software may not be feasible. That‘s where Inkscape comes in. This free, open-source vector graphics editor is a powerful alternative to tools like Adobe Illustrator.

With Inkscape, you can create professional-quality logos, illustrations, and marketing materials without breaking the bank. The platform offers a wide range of features and tools, as well as an active community of users and developers.

One advantage of Inkscape for black entrepreneurs is its flexibility and customization options. Because the software is open-source, you can modify it to fit your specific needs and integrate it with other tools in your marketing stack.

Putting It All Together

As a black entrepreneur, investing in the right marketing tools is essential for achieving your growth goals. But with so many options available, it can be challenging to know where to start.

The key is to focus on tools that align with your unique needs and values as a black-owned business. Whether you‘re prioritizing affordability, cultural relevance, or scalability, there are platforms out there to help you succeed.

Here are a few key takeaways to keep in mind as you build your marketing stack:

  • Look for tools that offer diverse and inclusive features, such as authentic visual assets or multicultural analytics.

  • Prioritize platforms that provide robust support and resources for black entrepreneurs, such as targeted discounts or community forums.

  • Don‘t be afraid to mix and match tools to create a customized solution for your business. The most successful marketing stacks are often a combination of different platforms and strategies.

  • Continually track and analyze your performance to optimize your approach over time. The right tools will provide valuable insights to help you make data-driven decisions.

Remember, investing in your marketing is investing in the future of your business. By leveraging these high-quality tools and staying true to your unique voice and perspective, you can achieve sustainable growth and success as a black entrepreneur.

So what are you waiting for? Start exploring these game-changing platforms and take your marketing to the next level in 2024 and beyond!