11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

10 Proven Conversion Copywriting Tips to Skyrocket Your Revenue in 2024

As marketers, the copy we write can directly impact the bottom line. Whether it‘s website copy, social media ads, product descriptions, or email campaigns, our words have the power to turn casual browsers into devoted customers and raving fans.

But in a crowded digital landscape with shortening attention spans, writing copy that converts is increasingly challenging. Simply describing your offer is no longer enough. You need to craft messages that instantly grab attention, deeply resonate with your target audience, and compel them to take action.

In fact, a study by Nielsen Norman Group found that users typically leave web pages within 10-20 seconds. That means you have a very small window to hook readers with your copy before they bounce.

So how can you write high-converting copy that maximizes revenue for your business? Here are 10 proven tips and techniques, with real examples, to help you write your most persuasive and profitable copy yet in 2024:

  1. Write with confidence and clarity.
    Great copy is assertive, direct, and unmistakably clear. Avoid weak and wishy-washy words like "maybe", "try", "possibly", etc. Make bold claims (that you can back up) and don‘t be afraid to toot your own horn.

Take this copy from Salesforce:
"Blaze your trail to success with the world‘s #1 CRM."
They confidently name themselves as the top CRM and tie it to the benefit of your success. No hemming and hawing.

  1. Focus on them, not you.
    It‘s a common copywriting mistake to talk too much about yourself, your product, or your company. But people care most about what‘s in it for them.

So make your copy customer-centric by using "you" and "your" more than "we" and "our". Highlight the benefits they‘ll get, not just the features you offer.

For example, this headline from Upwork speaks directly to their audience‘s desire:
"How it works for clients: Find talent your way"

  1. Create curiosity and anticipation.
    Humans are naturally curious creatures. We want answers to questions and closure to open loops. Use this in your copy by setting up intriguing questions or statements that create an "itch" readers will want to "scratch" by reading on or clicking through.

Some examples:
• "Are you making these 5 common SEO mistakes?"
• "The one thing top realtors do before every open house"
• "98% of people don‘t know this savings trick"

  1. Use "power" words.
    Certain words have been proven to capture attention and drive action more than others. Integrating these into your copy can give it more punch and persuasion power.

A few power word examples:
• You
• Free
• Instantly
• New
• Proven
• Easy
• Discover
• Guarantee

David Ogilvy, the "father of advertising", identified 20 influential power words through his research – a list that still holds up today.

  1. Let your personality shine through.
    In a sea of boring, robotic-sounding copy, injecting your unique voice and style is a breath of fresh air. Don‘t be afraid to have fun with your copy, crack jokes, and be playful (when appropriate).

People want to buy from other humans, not faceless corporations. Letting your quirks and authentic personality come through creates an instant connection.

Check out the fun, cheeky copy Cards Against Humanity uses:
"A party game for horrible people."
"Remind your family how much you don‘t like them."

  1. Tell a compelling story.
    As humans, we‘re hardwired to respond to stories. Storytelling has been used for thousands of years to captivate audiences and convey meaning. You can use mini-stories in your copy to illustrate points, evoke emotions, and make your message stickier.

This doesn‘t mean every piece of copy needs a long-winded anecdote. Even a single line or two can paint a picture. Like how Innocent Drinks describes one of their smoothies:

"Magnificent mango: A swirl of perfectly ripe mangoes, freshly squeezed orange juice, and a dash of lime. It‘s like sticking your head in a giant mango. Without the mess."

  1. Leverage social proof.
    We‘re heavily influenced by the opinions and actions of our peers. Seeing that other people endorse or have had success with a product makes us more likely to convert.

Sprinkle social proof throughout your copy, such as:
• Customer testimonials/quotes
• Usage/purchase numbers
• Trust badges (e.g. "Google Trusted Store")
• Media mentions
• Awards and accolades

  1. Get specific.
    Vagueness and generalities are the enemies of compelling copy. The more specific you can get with your claims, promises, and details, the more credible and concrete your offer will be in people‘s minds.

For example, "whiter teeth in 7 days" is much more powerful than "whiter teeth fast". Or "8 out of 10 women saw visibly smoother skin" vs. "Most women saw visibly smoother skin".

Specificity helps people visualize an outcome and lends more weight to your words.

  1. Create a strong sense of urgency.
    One of the most potent conversion levers is urgency. If people feel they might miss out by not acting now, they‘re much more likely to go through with a purchase or sign-up.

Some effective urgency-builders:
• Countdown timers
• Limited time bonuses
• Scarcity (e.g. "Only 3 spots left at this price")
• One-time offers

Just be sure to use urgency ethically and not create fake scarcity or exaggerated claims.

  1. Always keep your audience in mind.
    This tip underlies all the others. You need to have a deep understanding of who you‘re writing for – their wants, fears, challenges, and what makes them tick.

What wakes them up at night? How do they talk and what slang do they use? What are their secret desires?

The better you know your audience, the easier it will be to craft copy that enters the conversation already happening in their head.

Here‘s how Bombas addresses a real problem their customers face:
"Say goodbye to uncomfortable toe seams and annoying sock slippage."

How Conversion Copywriting Helped Lately Increase Revenue by 240%

To show the bottom-line impact conversion copywriting can have, let‘s look at a real case study from Kate Bradley Chernis, the CEO of marketing software company Lately.

Using the techniques outlined above, Lately was able to achieve:

  • 240% increase in monthly recurring revenue
  • 98% sales conversion rate on product demos

How did they do it? By ruthlessly focusing their copy on customer wants and outcomes. Every piece of content, from social media posts to sales pages, was written to agitate pain points and paint a picture of a better future.

They cut out anything that didn‘t directly contribute to conversions. Chernis says: "SEO is never going to get me there. With conversion copywriting, I‘m driving the conversation and have complete control over where it goes."

Lately also leveraged social proof heavily. Every employee evangelized the product and they turned positive feedback into sharable quotes and testimonials.

The result was copy that resonated deeply with their target audience, created intense desire for their product, and ultimately compelled more people to buy.

Putting It All Together

We‘ve covered a lot, so let‘s summarize the key points about high-converting copy:

  1. Be clear, confident, and customer-focused
  2. Use tried-and-true persuasion techniques like curiosity, power words, storytelling, and urgency
  3. Get specific and "prove" your claims with details and social proof
  4. Write like a human, for humans
  5. Always tie features back to benefits
  6. Agitate pain points and paint a compelling picture of life with your product
  7. Most importantly, know your audience inside and out

Now it‘s time to put pen to paper (or fingers to keys) and start writing your own conversion copy. Weave in these tips and see how small tweaks to your copy can lead to big uplifts in key metrics.

Don‘t expect overnight miracles, though – conversion copywriting is both art and science. The more you practice and test, the better and more intuitive it will become.

Push yourself to write copy that zings, copy that makes people feel something, copy that inspires action. Your bottom line will thank you.

And if you want to dive even deeper, check out some of the bonus resources below.


Further Reading:
• 17 Copywriting Secrets from the World‘s Best Copywriters
• 101 Proven Headline Formulas
• The Ultimate Guide to No-BS Copywriting
• Conversion Optimization: How to Split Test Your Way to Profits