10 Brilliant Pinterest Boards That Will Make You a Better Marketer

As a marketer in the digital age, you know that visual content is king. And when it comes to discovering, curating, and sharing eye-catching visuals, no platform does it better than Pinterest.

With over 450 million monthly active users globally and 240 billion pins saved, Pinterest is a treasure trove of engaging imagery and creative ideas. But did you know it‘s also a goldmine of marketing wisdom?

Many top brands and industry experts have created Pinterest boards dedicated to teaching marketers how to level up their game. These boards go beyond just pretty pictures – they curate insightful infographics, helpful guides, case studies, and thought-provoking articles that can sharpen your marketing skills.

We‘ve scoured Pinterest to bring you 10 of the absolute best boards for marketers to follow in 2024. Whether you‘re a social media strategist, content creator, email marketer, or branding enthusiast, these boards have something valuable to offer. Let‘s explore!

1. Digital Marketing Tips by Quicksprout

Followers: 11.4k

Quicksprout is a leading digital marketing blog founded by serial entrepreneur Neil Patel. Their Pinterest board is a comprehensive resource covering every aspect of online marketing, from SEO and PPC to conversion optimization and analytics.

Some standout pins include:

  • 21 Tactics to Increase Blog Traffic
  • The Ultimate Guide to Keyword Research
  • 10 Proven Strategies to Boost Your Social Media Traffic
  • 7 Deadly Sins of Landing Page Design

What makes this board unique is that it curates content from a wide range of trusted sources beyond just the Quicksprout blog. You‘ll discover gems from sites like HubSpot, Search Engine Journal, Content Marketing Institute, and more. It‘s a one-stop shop for staying on top of digital marketing best practices.

2. The Future of Social Media by Hootsuite

Followers: 35k

As a leading social media management platform, Hootsuite definitely knows a thing or two about effective social strategy. Their Future of Social Media board is a must-follow for any marketer looking to stay ahead of the curve.

Expect to find pins covering emerging trends and technologies shaping social media, such as:

  • The Rise of Social Commerce
  • AI-Powered Chatbots for Customer Service
  • Augmented Reality Filters for Brand Experiences
  • Short-Form Video Content Like TikTok and Stories

In addition to trend forecasts, the board includes handy social media templates, checklists, and guides to optimize your existing efforts. For example, one popular pin breaks down the ideal image sizes for every social network. Bookmark this board to future-proof your social strategy.

3. Branding Inspiration by Column Five

Followers: 19.6k

Visual content agency Column Five is known for their data-driven approach to design and storytelling. Their Branding Inspiration board lives up to the hype, showcasing stellar examples of visual brand identities across industries.

Feast your eyes on pins featuring:

  • Bold logo designs and color palettes
  • Whimsical illustrations and mascots
  • Vibrant product packaging
  • Consistent visual language across touchpoints

Aside from brand eye candy, the board includes useful frameworks for brand strategy, such as identifying your brand heart (purpose, vision, mission, values). For marketers working on a rebrand or new brand launch, this board is an essential source of creative inspiration.

4. Infographics & Data Viz by Randy Krum

Followers: 108k

Want to transform dull data into compelling visuals that wow your audience? Look no further than data visualization expert Randy Krum‘s board. It‘s a master class in creating infographics, charts, diagrams, and other data-driven designs.

Notable pins include:

  • 25+ tools for data visualization
  • The ultimate infographic design guide
  • Examples of interactive and animated infographics
  • Tips for visualizing complex datasets

With over 1,300 pins, you‘re bound to find inspiration no matter what type of data you‘re working with. Follow this board to learn how to communicate data insights more effectively and make a bigger impact with your visual content.

5. Email Excellence by Campaign Monitor

Followers: 4.6k

Email continues to be one of the most lucrative channels, generating an average ROI of $42 for every $1 spent. But cutting through a crowded inbox is challenging. Enter Campaign Monitor‘s Email Excellence board, which offers a wealth of email marketing wisdom.

Highlights include:

  • Anatomy of a high-performing email
  • Subject line formulas that boost open rates
  • Best practices for mobile-friendly email design
  • A/B testing ideas for email campaigns

In addition to tactical advice, the board features case studies of innovative email campaigns from top brands like Airbnb, Uber, and Spotify. Study these examples to learn what works and adapt the techniques for your own email strategy.

6. Content Marketing by Contently

Followers: 2.3k

Content marketing is all about creating valuable, relevant content that attracts and engages your target audience. Contently, a content marketing platform, has curated a board filled with top-notch resources to uplevel your content game.

Must-see pins cover topics like:

  • Mastering different content formats (blogs, ebooks, webinars, videos, podcasts)
  • Developing a content strategy aligned with business goals
  • Measuring content performance with the right KPIs
  • Promoting content to increase visibility and reach

Don‘t miss Contently‘s roundup of the 50 best content marketing brands, which provides an inside look at how leading companies approach content. Follow this board to stay inspired and informed as you create content that resonates.

7. Ecommerce Marketing by Shopify

Followers: 75k

The ecommerce boom shows no signs of slowing down, with global sales expected to hit $7.3 trillion by 2025. To navigate this lucrative yet competitive landscape, turn to Shopify‘s Ecommerce Marketing board for expert guidance.

Key pins focus on:

  • Optimizing your online store for conversions
  • Running effective paid ad campaigns
  • Reducing shopping cart abandonment
  • Offering stellar customer service and support

Shopify also shares success stories and lessons learned from real merchants using its platform. Reading these case studies can spark new ideas for your own ecommerce growth strategy. Bookmark this board as your go-to resource for ecommerce marketing insights.

8. Marketing Books by Seth Price

Followers: 1.6k

Sometimes the best marketing lessons come from diving deep into a great book. Marketer and author Seth Price‘s board compiles over 100 of the most highly rated marketing and business books of all time.

Noteworthy titles pinned include:

  • "Influence" by Robert Cialdini
  • "Purple Cow" by Seth Godin
  • "Building a StoryBrand" by Donald Miller
  • "Contagious" by Jonah Berger

Whether you prefer timeless classics or cutting-edge releases, this board has you covered. Take advantage of the summaries and reviews attached to each pin to choose your next read. Commit to reading one marketing book per month and putting the concepts into action.

9. Marketing Facts & Stats by Lemonly

Followers: 6k

We marketers love our data. It helps us make informed decisions, measure impact, and make the case for our strategies. Infographic design agency Lemonly‘s board is a treasure trove of marketing statistics from credible sources like Nielsen, Forrester, and Google.

Eye-opening facts cover:

  • User behavior across devices and platforms
  • Spending and ROI benchmarks by channel
  • Demographic insights on target audiences
  • Technology adoption and industry trends

One striking stat: 97% of Pinterest searches are unbranded, representing a huge opportunity for brands to reach new audiences on the platform. Use this board to find relevant data points to guide and support your marketing plans.

10. Marketing Infographics by Michael Stelzner

Followers: 137k

Last but not least, Social Media Examiner founder Michael Stelzner‘s board is a goldmine of snackable marketing insights in infographic form. These visuals distill complex topics into easy-to-understand formats, perfect for busy marketers looking to learn on the go.

Popular infographics explain:

  • How to create a social media marketing plan
  • 20 ways to generate leads with social media
  • Anatomy of a perfect blog post
  • 10 laws of content marketing

Save these pins to your own board for quick reference or share them with your team to get everyone on the same page. With over 300 pins spanning the full marketing mix, this board has an infographic for every occasion.

Putting Pinterest to Work for Your Marketing

These 10 powerhouse boards prove that Pinterest is so much more than a place to find recipes and home decor ideas. It‘s a learning hub for marketers to discover best practices, stay on top of trends, and find inspiration for campaigns.

The key is to engage with these boards actively:

  1. Follow the boards to see fresh pins in your home feed
  2. Save the most relevant pins to your own boards for later reference
  3. Click through to read the articles or resources attached to interesting pins
  4. Implement the strategies and tactics you learn through these pins

But don‘t stop there. To really leverage Pinterest for your brand, it‘s crucial to create and curate your own boards too. Organize boards around topics related to your business, products, and target audience. Share a mix of your own content and pins from other respected sources.

Optimize your Pinterest presence for marketing success:

  • Use clear, keyword-rich titles and descriptions for your boards and pins
  • Create visually stunning pin graphics that stand out in the feed
  • Enable rich pins to display extra information like pricing and availability
  • Add text overlay to images so people can understand the pin at a glance
  • Link pins to relevant landing pages or blog posts on your website

Finally, amplify your pins by promoting them across other channels like email, social media, and paid ads. Pinterest makes it easy to share pins on other social networks or embed them on your website.

By following these Pinterest marketing best practices and learning from the exceptional boards on this list, you‘ll be well on your way to driving more brand awareness, website traffic, and conversions.

Happy pinning!