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Branding | Segmentation | Strategic Planning

Marketing Strategy

Learn the fundamentals of marketing strategy. From segmentation to effective planning, you’ll learn what you need to build a great brand, stay ahead of the competition, and more. In this section, you can find helpful tools that make marketing strategy development simple and comprehensive.

Featured Articles

How to Develop a Marketing Strategy
Learn how you can write a marketing strategy to inform your marketing planning and tactics. Follow the suggested process to develop an effective marketing strategy that produces sales and marketing results. Click for full article…

Hurry Up and Wait
T Businesses are devising all sorts of ways to save company time & money; it generally is at the expense of the customer. Can a company ever profit enough to justify wasting a customer’s time, & sending him in to fury? Click for full article…

Would You Like Fries With That?
The reality of business is that customers want to be sold. They love to buy for their own reasons. Up-selling & cross-selling are two sales techniques used by professional sales & service staffs to increase sales. Are you making the most of your suggestive selling? Click for full article…


Free Tools

Instruction for Strategic Planning Document Word Format
Developing a strategic marketing plan is one of the most difficult and advanced tasks that a marketing professional must do. To simplify the process, we have developed step-by-step instructions for creating a strategic plan document. Click here…

Message Creation Worksheet Powerpoint
One of the most important parts of creating a marketing strategy is to develop messaging. Doing so ensures that you are communicating the necessary information in a manner that will resonate with your target audience. Use this message creation worksheet to develop the right message for your next marketing campaign. Click here…

Message Map Powerpoint
Are you trying to develop a solid message that can motivate your prospects to buy? Use this message map to construct a marketing message that gets results. Click here…

Helpful Links

This print and online magazine is for the marketing strategist. The magazine is an easy read and sure to give you the business to business marketing strategy you’re looking for.


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Steven M. Smith, Owner, graduated The Art Institute of Vancouver for Web Design & Interactive Media, Graphic & Web Design and has been feature...