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Marketing Strategy Articles

Learn the fundamentals of marketing strategy. From segmentation to effective planning, you’ll learn what you need to build a great brand, stay ahead of the competition, and more. In this section, you can find helpful tools that make marketing strategy development simple and comprehensive.

Featured Articles

How to Develop a Marketing Strategy
Learn how you can write a marketing strategy to inform your marketing planning and tactics. Follow the suggested process to develop an effective marketing strategy that produces sales and marketing results. Click for full article…

Would You Like Fries With That?
The reality of business is that customers want to be sold. They love to buy for their own reasons. Up-selling & cross-selling are two sales techniques used by professional sales & service staffs to increase sales. Are you making the most of your suggestive selling? Click for full article…

7 Strategy Execution Themes
Marketplace strategy execution ranks high in the top ten issues that senior managers must face today.Adopt some strategies that will drive your organization in the right strategic direction. Click for full article…

Perfecting the Art of Silence in Negotiating
Silence is the secret tool of power negotiators. Knowing when to listen, not talk… and use facial expressions to make a point. Here are five tips on how perfecting the art of silence can make you a better negotiator. Click for full article…

The Beginners Guide to Marketing Planning and Setting SMART Objectives
Business and marketing planning is a lengthy process that leaves most of us running for the hills in a vain attempt to avoid it. But with a little focus you can speed up the process and make your marketing planning all the more effective. Smart Monkey Marketing reveals how setting objectives (and not just any objectives, we’re talking SMART objectives) can ensure your business thrives. Click for full article…

Is Traditional Small Marketing Business Dead?
If you are not attracting new customers the way you should, here is sure-fire approach you can take immediately to make a dramatic impact on the bottom-line. Click for full article…

Prospecting Tips
Frequently, salespeople feel that they need their prospect or customer more than the prospect or customer needs them.Here are some prospecting tips in order to succeed in sales. Click for full article…

Call Killing Phrases: Avoid Them
“How are you?”. How often have you started a call with this phrase? If you do use this phrase as an opening for your introductory call, please stop immediately. It’s an introductory call-killer and this is why. Click for full article…

Hurry Up and Wait
Businesses are devising all sorts of ways to save company time & money; it generally is at the expense of the customer. Can a company ever profit enough to justify wasting a customer’s time, & sending him in to fury? Click for full article…

Would You Like Fries With That?
The reality of business is that customers want to be sold. They love to buy for their own reasons. Up-selling & cross-selling are two sales techniques used by professional sales & service staffs to increase sales. Are you making the most of your suggestive selling? Click for full article…

Objections Overruled
The Objections offer valuable insights into clients’ concerns, fears & values. Once you understand these you can tailor your responses accordingly & thus sell more effectively. Click for full article…

Sales Management Strategy
Most business leaders don’t know how to structure their sales organizations or even themselves for maximum productivity. They don’t know how to change, adapt and re-organize for new stages of growth. Whether you are a one-person army or a large-scale sales force, you can learn and leverage my golden secrets to super sales mastery. Click for full article…

How Inquisitive Are You?
Questions are cues to customers. They uncover customers’ needs & wants, their fears & frustrations. They’ll tell all you need to know to formulate your sales approach. Read, to know how good are the questions you are asking? Click for full article…

Marketing ROI: Make Sure Your Marketing is Making Money
Today, if you ask any marketer what his biggest challenges are you will no doubt here Return on Investment (ROI) at the top of their list. With competitive pressures, businesses more focused on profitable growth, and an increased need to do more with less, marketing professionals need to generate favorable returns on most – if not all of their marketing campaigns. Click for full article…

Pricing your Products and Services for Ultimate Growth
Developing an attractive price for what you have to offer is both an art and science. Learn from the marketing experts who have cracked the code on pricing products and services. These tips make it easy for anyone who needs to price a product. Click for full article…

The Art of Negotiating
Every aspect of our business & personal life requires negotiation, if we develop a certain attitude about negotiating, pay attention to honing our skills, then our life will run smoother. Some things to remember when developing a negotiating strategy… Click for full article…

Growing Your Business One Customer at a Time
Big money isn’t as much in winning customers as in keeping customers. Think of them as individuals–each individual customer’s perception of your company will determine how well you do this. Here are some easy, down-home steps-to-remember when you want to keep ’em coming back! Click for full article…

Business Growth Tips: Roadmap to Business Growth
To increase your company’s business growth, your new thinking and priorities should focus on Finding hidden opportunities, applying product discipline and discovering customer niches. Click for full article…

Learn-Teach-Sell Yourself to More Sales
To help create a competitive edge in the marketplace, we must find ways to distinguish our selling process from our rival’s. For that every sales call needs to include the “Learn, Teach, Sell” concept. Click for full article…

How to Retain and Grow Your Customers
If your marketing is effective, you’re generating leads and acquiring customers. A new customer is your best opportunity for creating a company advocate – one who tells others about your products, services, and business. Find out how to leverage your new customers for stronger relationships and more sales. Click for full article…

Fundamental Strategic Marketing Mistakes to Avoids

Be sure to avoid these strategic marketing pitfalls in order to optimize your marketing strategy. Click for full article…

Sales Lead Generation: 8 Powerful Techniques to Help You Reach Your Sales Prospects
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at any given time. Click for full article…

Marketing to Women
Women as consumers are different from men as consumers in so many ways! Men are more direct-driven to their destination goal, while women meander and enjoy the journey. Women are multi-taskers and jugglers trying to stay in control while working hard at many different things in their life. Click for full article…

How to Develop a Marketing Strategy
Learn how you can write a marketing strategy to inform your marketing planning and tactics. Follow the suggested process to develop an effective marketing strategy that produces sales and marketing results. Click for full article…

#1 Selling Perspective for Revenue Driven Firms
Most people, when they think of the words sales, customer, revenue, they tend to think of thosecompanies that have prototype salespeople whose sole purpose is to proactively bring revenue in the door. Click for full article…

Hold The Front Page!
Do you know the difference in marketing response between an article on the front page of a national newspaper and a smaller list of people who know and like you and are ready to buy? Click for full article…

B2B Marketing: Drive Leads & Sales With A “Get It Out” Approach
Most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales. Click for full article…

How to Frugally Market Your Business
Setting yourself up as a freelance designer? Going solo can feel like a daunting prospect, but if you have a good self-promotion strategy you’ll find work in no time. Click for full article…

Pricing Strategy 101
If you are launching a new product you’ll need to set the right price. Learn how to set a price and multiple pricing options with tiered pricing. Click for full article…

10 Reasons Your Strategy Should Include the Web
In this article you will learn a number of reasons why your marketing strategy should include the Internet as a core marketing channel. Click for full article…

What Is Your Value Proposition?
Having a value proposition is essential for any business, product, or service. Click for full article…

Emotional Marketing?
Brands that drive emotion are here to stay. Learn about the importance of delivering a brand experience. Support your brand experience with marketing that gets people to try, experience, and buy your product or service. Click for full article…

Cross Selling Made Easy
The only way to grow your business is through the acquisition of new customers or by increasing your share of wallet with existing customers. Cross-selling doesn’t have to be difficult if you focus on customer needs, solve problems first, and focus on what’s in it for the customer. Read this article to learn more. Click for full article…

When Low Price Competitors Steal Your Market Share
What should you do when your competitors lower price to steal marketshare? Before you start discounting products and services, learn about the options that won’t destroy your margins. Click for full article…

Defining Your Marketing Strategy
Struggling to determine which marketing strategy is best for your business? Learn about some of the more popular marketing strategies employed by winning companies. Click for full article…

Focus Your Marketing
Seven strategies for getting the most of your marketing. Implement these strategies to kick-start your marketing efforts or generate the results you’re looking for. Click for full article…

Try Before You Buy Lifts Conversion Rates
What do you do when the merchandise you’re offering is too large for a free trial period? Give consumers the option of coming to you to try, test, or consumer. Learn how Maytag Corp is using this technique to sell high priced inventory. Click for full article…

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Steven M. Smith, Owner, graduated The Art Institute of Vancouver for Web Design & Interactive Media, Graphic & Web Design and has been feature...