Hey there! Are you struggling to connect phone call leads to your marketing efforts? Don‘t worry, you‘re not alone. With the average business getting 50% or more of their leads from phone calls, not having visibility into this critical channel leaves massive blindspots.
The good news is call tracking technology has recently enabled businesses to finally attribute calls to campaigns just like they do website conversions. Keep reading to understand how call tracking works, why it‘s become mission critical for marketers, and how CallRail specifically can take your marketing ROI to the next level.
Why Measuring Marketing ROI Remains Tough
Understanding your true return from marketing campaigns across channels like Google Ads, social media ads, email, SEO, and more seems straight forward. Just connect analytics platforms to see performance right?
If only it were that simple. Even with robust analytics, multi-touch attribution remains incredibly challenging. When a visitor clicks a Google search ad, leaves, and comes back to your site through an organic search two weeks later before converting…what gets the credit, SEO or Google Ads?
It gets even hairier when you factor in phone calls make up the vast majority of leads for most service-based businesses. Your website analytics completely misses these conversions, leaving you blind to around 50% or more of your leads in many cases.
This lack of visibility into phone calls means excessive budget is likely being wasted on campaigns and tactics not moving the revenue needle. And with no visibility, justifying your marketing spend gets very tricky.
Savvy marketers have started using call tracking technology to unlock clear visibility into every channel driving calls – both online AND offline. Now full marketing attribution, optimization of budgets, and calculations of true ROI is possible.
How Does Marketing Call Tracking Actually Work?
The way modern call tracking solutions like CallRail work is genius in its simplicity.
First, CallRail provides you a unique local phone number for each of your marketing campaigns and efforts. You take these dynamic numbers and insert them into your various online and offline channels – Google/Facebook ads, landing pages, email signatures, print materials, TV/radio spots, cold calling lists etc.
When someone sees your ad and dials your call tracking number, CallRail instantly forwards the call to your main published business phone number. Your team answers the phone like normal without any extra steps.
Behind the scenes, CallRail‘s technology fingerprints each call to identify exactly which marketing channel and campaign generated that lead.
You get real-time visualization of all this granular data within CallRail‘s intuitive dashboard. Filter call analytics by number, channel, location, keyword, ad creative, and more to uncover trends. See comprehensive reports tracking every call with conversational transcripts automatically generated.
Now you finally have true visibility into your biggest lead source – calls! This data enables optimizing budgets, boosting campaigns generating calls, and justifying marketing spend with confidence.
Why Aren‘t More Marketers Using Call Tracking?
With call tracking delivering such a clear competitive edge, you‘d expect adoption to be nearly universal right? Especially considering most businesses rely on calls to drive over 50% of revenue.
Yet in reality, less than 25% of small businesses leverage call tracking due to several barriers:
Perceived Complexity – Many marketers assume call tracking solutions are overly technical and complex to implement. In reality, the top platforms make it simple to get setup in just minutes without any special expertise.
Concerns Around Cost – Marketers worry call tracking software costs an arm and a leg. However the ROI easily justifies the nominal fees when you uncover 3-5X more revenue from optimized ad spend and sales processes.
Sales Team Skepticism – Some sales reps see call tracking as Big Brother watching over them. Leadership must communicate the benefits around gaining customer intelligence to have better conversations.
Lack of Use Cases – If teams don‘t educate themselves on the vast applications of call tracking for marketing, sales and service, it‘s easy to dismiss the value.
Thankfully CallRail makes efficient call tracking accessible to any business without technical headaches. And the ROI stories speak for themselves. Let‘s look at how customers leverage CallRail‘s robust feature set.
6 Ways CallRail Boosts ROI Across Marketing, Sales & Service
CallRail offers several categories of features covering call tracking and analytics, lead management, and integrations with the most popular software platforms.
Here are 6 high-level ways businesses drive explosive ROI from CallRail:
1. Optimizing Ad Budget Across Channels
Accurately track phone calls generated from each online/offline marketing channels – Google Ads, Facebook, Instagram, SEO, email, TV, direct mail, and more. Gain visibility into the exact ROI of each channel and shift budgets to highest returning efforts.
2. Improving Landing Page Conversions
Understand which landing pages result in the most calls to further A/B test designs and optimize copy. Double down on highest performing layouts.
3. Qualifying Leads With Intelligence
Tag and score each lead based on product interest, lifetime value projections, purchase intent signals and more. Route highest potential leads to sales first.
4. Increasing Sales Rep Performance
Record calls and see conversational transcripts automatically generated in CallRail. Listen to calls to uncover customer pain points and gaps in rep process. Use data to coach staff.
5. Reducing Customer Service Costs
Analyze support calls to discover common questions and roadblocks. Create content, FAQs and self-help to lower volume of basic inbound issues.
6. Uncovering Voice-Of-Customer Insights
Hear customer feedback first-hand by analyzing call transcripts at scale to gain market intelligence. Feed insights to marketing, product and sales leaders.
These are just a few examples – creative marketers find unlimited applications to leverage call tracking data.
Now that the "why" and "how" of call tracking is clear, let‘s explore CallRail specifics.
CallRail Capabilities Overview
Founded in 2011, CallRail is the category leader in call tracking and analytics. With 98% customer satisfaction and billions of minutes tracked, CallRail helps over 150,000 businesses boost marketing and sales performance.
I want to highlight the core functionality that sets CallRail apart:
Call Tracking & Analytics
- Local/toll-free numbers by campaign
- Keyword-level tracking
- Location, duration and recording
- Conversational transcripts
- CRM integration
Lead Center
- Unified inbox
- Interaction timeline
- Smart lead routing
- Feedback coaching
Conversation Intelligence
- Lead scoring
- Smart tags/notes
- Call analysis
- Moment of truth
Form Tracking
- Custom forms
- Form performance
- Submission tagging
- CRM sync
50+ Integrations
- Google Analytics
- Facebook Ads
- Salesforce
- And more
With both depth of analytics and breadth of compatible platforms, CallRail offers an unmatched feature set.
But rather than just take my word, let‘s showcase CallRail‘s impact through customer ROI stories.
CallRail In Action: ROI Stories
Don‘t just take my word for CallRail‘s immense value. Here are a few examples of customers getting massive return across industries:
"Call tracking helped our client Traffic and Weather increase ad revenue 63% MoM to over $38K in additional profit per month" – Digital Agency
"Since using CallRail, we’ve decreased our cost per lead by 32% and increased conversions by $255K per month" – Home Services Company
"By tracking calls, Impressions Dental increased new patient conversion rate from 5% to 20%, generating 40+ new patients per month" – Dental Practice
"We reduced our cost per acquisition from $500 to $230 just one month after installing CallRail" – Software Company
The numbers speak for themselves. These businesses leverage CallRail to optimize every marketing channel and increase revenue from existing leads.
Now let‘s explore the pricing and plans…
CallRail Pricing Breakdown
One concern that holds marketers back from investing in call tracking is perceived cost and complexity.
Thankfully, CallRail focuses on flexibility with value-driven packages suitable for any size business.
Here is a high-level overview of CallRail‘s transparent pricing structure:
Call Tracking Plans
- Call Tracking ($45/month)
- Call Tracking + Intelligence ($95/month)
- Call Tracking + Form Tracking ($95/month)
- Call Tracking Complete ($145/month)
Lead Center Plans
- Engage ($24-$40 per user/month)
- Inform ($34-$50 per user/month)
Packages scale based on number of users, call volume, features and functionality. Often investing in higher tier plans drives exponentially more value relative to just a small cost increase.
No long term contracts or commitments required – you can go month to month.
When weighing cost, calculate your marketing attribution blindspot around phone calls along with increased sales revenue after optimizing efforts. This quickly reveals most businesses see 5-15X+ ROI from CallRail.
Time To Start Tracking Calls!
Being able to attribute phone calls to each marketing channel eliminates blindspots, empowers better decisions, and directly translates to dollars saved and gained.
Yet call tracking remains one of marketing‘s best kept secrets with less than 25% of businesses leveraging this elite capability.
Thanks to CallRail‘s ease of use, robust platform and serious ROI – ANY business can now unlock the revenue insights from phone calls.
The 14 day free trial makes it risk free to test drive CallRail for your own marketing efforts. Or chat with one of their customer focused team members for a personalized walk through.
With call tracking now accessible, the question becomes – why WOULDN‘T you start tracking your most valuable leads?
Talk soon,
[Your Name]
