Internet Marketing

Advertising on Radio Television Film

Radio, Television, and Film

It’s always great to have your product placed on TV, in a movie, or mentioned on the radio. these types of placements may be hard to come by. However, our marketing experts can show you how to get your product placed on radio, television, or film.

Featured Articles

The Lowdown on Television Advertising
This article provides a brief overview of television advertising. Click for full article…

Writing Radio Copy
The basics of writing radio copy. Click for full article…

Radio, You’re Buying an An Audience
Radio stations sell time, and they sell access to markets. Click for full article…

 

Internet Marketing

Tips For Getting Your Marketing Articles Published More Often

It’s easier said than done to write great 500-750 word articles. Some of us simply have too much to say. We have trouble reigning things in at less than 1500 words. Others are on the opposite end of the spectrum strain to make their articles long enough. Knowing that a 500-750 word article marketing article has a greater chance of getting published on a top website like About.com.

I consistently try to get all of my articles to conform to that range. Today, I reveal some of my secrets so you can get published on more top websites and e zines.

7 Tricks for Writing 500-750 Word Articles That Get Published More Often

1. Create an outline I write a lot of how-to’s and list articles. They are the simplest and best articles you can write for online marketing purposes. After I write my headline, the first thing I do is write down my tips or the steps of my ‘how-to.’ I make brief notes of the major points I want to make without worrying about polishing anything at this point. All I want to do is jot down the skeleton of my article before I start filling in the paragraphs.

2. Fill in the outline and be brief Say exactly what you need to say to get your point across and stop there. Remember, if you give too much of the “HOW,” your prospects will have NO reason to go back to your website to get your special report or buy your products and services.

3. Save writing the intro paragraph and the conclusion for the end. This little trick will cut your writing time in half. Some of us ‘wordy’ folks will instinctively go crazy on our intro paragraph and spend huge amounts of time on it trying to get it just right. Then later, we realize that we’ve just spent half of our word count allotment there! Focus the majority of your words on the “meat” of the article. This is the part that is in between the intro and the conclusion. For ‘How To’ or other 500-750 word list articles, your intro paragraph can be as simple as two to three sentences that intrigue readers and gracefully lead them into your list. Your closing paragraph should be 2 to 4 sentences that motivate readers to take action and go to the next level.

4. Do a word count. Copy and paste your article into a Word document and then use the word-count editing tool. This’ll give you an idea of how much you need to trim (if you’re over 800 words already) or how much you have to fill in (if you’re under 700 words).

5. Eliminate all redundancies Many writers have tendencies to say something one time, and then say it again in the next sentence in a different way. Just say it once, clearly and concisely, and then move on. Look over your article and remove any phrasing that does not absolutely have to be there.

6. Remove unnecessary words Here’s a task you should complete even if you are in the 500-750 word range. Try to cut down your total word count by 10 percent. You can easily complete this task by eliminating unnecessary words. For example, if you write statements like, “It seem to me that most people prefer soft baked chocolate chip cookies rather than hard ones,” you’ve just used up 5 unnecessary words. You don’t need: “It seems to me that.” Don’t second-guess yourself by putting the qualifier “it seems like,” “I think” or “I believe.”

7. Create 2 articles out of 1. If your word count is too long and you’ve trimmed out as much as you can from each section, you may end up needing to make your “Top 10” article into two “Top 5” articles. If you follow this tip, make sure you write each article as a stand-alone article. When you put part 1 and part 2 in the title, you limit your chances for publication success.

Follow this advice and you will write clear, concise articles that get published and read more often. Now, I’d like to invite you to take your article writing efforts to the next level with my A to Z Article Marketing System.

Internet Marketing

Prospecting Tips

Prospecting Tips

Frequently, salespeople feel that they need their prospect or customer more than the prospect or customer needs them. Here are some prospecting tips in order to succeed in sales.

1.) In order to succeed in sales, you must believe in the worth, value and desirability of your product or service. Before you can ever convince someone else to buy, you must first “buy into” the value yourself.

2.) If you believe in the value of your product or service and you believe that it is of value to your customers, then you are coming from integrity. Your integrity, personal and professional, and the integrity of your product or service is the cornerstone of making introductory calls, and indeed of the entire sales process.

3.) Examine your business, product or service and how you see yourself in relation to your business and to your clients or customers. Does your product or service provide a benefit? Do you believe in the value and benefit of your product or service? Are you doing the best you know how to insure that your customers get what they need? What is your intent toward your customer?

4.) Recognize that you are a reputable person with integrity, representing a beneficial product or service. You are, in fact, providing an important product or service to your clients or customers-one that they want.

5.) Frequently, salespeople feel that they need their prospect or customer more than the prospect or customer needs them. If your prospect is already using a similar product or service, they want the benefit that product or service provides-they are buying it. Therefore, they need you or someone just like you to provide that benefit or value.

6.) If you have a new product or service that could be of benefit to your customer, something that might save them time or money, and they are not aware of it-you have an obligation to tell them. By simply picking up the telephone and letting your prospect know about the benefits of this new product or service, you are doing them a tremendous service.

7.) The emotional “baggage” you bring along with you (and everyone has it) influences your attitude, which you then project in conversations with prospects. Your prospect can hear if you feel unsure, afraid or uncomfortable, in the same way that you can pick up those uneasy feelings when speaking with someone.

8.) On some level, you can help create the attitude of the person to whom you are speaking. If your expectation is that your call will be unwelcome, this will make you anxious and tentative. Your prospect will pick up on that, and it will be likely to make her less receptive to you. If your expectation is that you will be well received, your prospects are more inclined to listen and respond favorably.

9.) The intent of an introductory call is communication-two-way communication. You want your prospect to hear you, and you also want to hear them.

Internet Marketing

Protecting Your Interest At tradeshows

Protecting Your Interests at Trade shows

“This looks absolutely amazing!” The attendee was smiling, eyes bright, a wide grin. “If this is what I think it is, I’m pretty sure this piece of equipment will solve all of our problems.” He turned to the booth staffer, a young woman at her very first show. “Could you tell me how it works?” The staffer, thrilled at the possibility of selling a piece of equipment that sells for hundreds of thousands of dollars, was more than accommodating. She answered every question, even the most technical.

When the prospect wanted to take some pictures, she helped him get good shots — from every conceivable angle. When the prospect left, he had every relevant piece of sales literature.

He also had a dozen great digital pictures, the card of the booth staffer, and a promise that someone from the exhibitor’s company would be following up directly after the show. However, the attendee didn’t let the grass grow under his feet. His organization was in touch with the exhibitor’s organization within days.

However, instead of a purchase order, the communication was coming from the attendee’s legal department — who had a pretty good case that the exhibitor’s display model was based on their proprietary design!

Tradeshows offer the most overt intelligence gathering environment imaginable. There is no other place where you can find all of the companies in one industry gathered in a convenient location, with all their offerings on display. Helpful booth staffers will answer questions, often those questions that should raise red flags among an exhibiting team. This can work against you, or, as illustrated in the story above, it can work for you.

The world is getting smaller every day. Ideas are stolen. They’re copied, reverse engineered, you name it. However, as the owner and originator of these ideas, you may have no idea that this has happened — until you stumble across the results at a tradeshow or industry event. In an increasingly competitive world marketplace, you can’t depend on chance discoveries!

Savvy tradeshow exhibitors and attendees know that they have to take the initiative, and carefully approach tradeshows with one eye toward protecting their own intellectual assets. Determine a goal for your staffers or employees you’re sending to attend a show. Make it clear to them what type of thing they’re to look for: products that duplicate your own, for example, or that incorporate proprietary technology without permission. It is never your employee’s role to have a confrontation about these topics at the show. Instead, their role is, as illustrated above, to gather as much information as possible about the product and company, and relay that data back to your headquarters, where it can be acted upon by the appropriate personnel.

Preparation is essential. You can’t send your staffers in with the command to protect your interests without equipping them to do so. Here’s how you start that preparation: Prior to the show, study the exhibitor list. Identify which companies you already know, and make special note of any new names. It is far more common for emerging, smaller organizations to engage in unscrupulous activities — if only because the larger, behemoth firms have legal firms that keep them from getting into trouble!

Sometimes show organizers make this easy by listing exhibitors by industrial categories, but other times you’re left facing an alphabetical list. Create a ‘hit list’ of companies that you absolutely have to see. Of course you’ll want to visit your major competitors – but don’t be myopic. It is important to pay careful attention to any unfamiliar exhibitors, even if they are only tangentially related to your industry. Augment your target list with pre-show research, including what readings from trade publications and industry knowledge. This will generally give you a starting point for your investigations.

Pinpoint those items you definitely want to know more about, and include these on your team’s list of goals and objectives. At the same time, it is vitally important to remain aware and open to any information that may arise serendipitously. It is impossible to know ahead of time what your team will encounter while they’re walking the show floor. Having the skills and wit to recognize copyright infringement and intellectual property theft, no matter what form it takes, is a valuable asset in any employee. Make sure you recognize and reward your team appropriately!

Internet Marketing

Proper Linking Strategies Boost Page Rank

There are numerous ways to promote your site. The search engines are the primary source of e-commerce traffic on the Web. Having other sites link to you will be essential in accomplishing these main objectives:

  • Getting the search engine spiders to find your site.
  • Getting the search engine spiders to crawl your site more frequently.
  • Getting the search engine spiders to crawl your site more deeply (i.e., this will get them to look at more than just your site’s homepage.

By submitting one’s website to the search engines you become more visible in the search engines. However, this is becoming less and less effective in accomplishing the above mentioned objectives.

By asking other sites to link to you, which shows the search engines that your site is important enough that others are willing to place their reputation on it. In this way, when one web page links to another, it is as though that page is voting for the other.

Major search engines, including Google, AOL, MSN and Yahoo!, will look at both the number of pages linking to your site and the quality of those pages to determine your site’s relevancy. Having good quality and quantity of links going to your site will drive the search engines to spider your site and also help improve your rankings for keyword phrases.

Therefore, one of the most important things you can work on to gain higher rankings in the search engines is your site’s own “link popularity”. Link Popularity is necessary for any website to do well in the search engines. Building links requires experience, motivation, a lot of communication, and a lot of work.

The best linking strategy you could possibly have for your website’s quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages. This is known as reciprocal linking or “link exchange.” You agree to link to another site, in exchange for them linking to you.

As a strategy for increasing the quantity of sites linking to you, it is very popular. You may be contacted by other sites if you have your email address posted somewhere on your site. Or, you can go out on the Web yourself and find some sites to trade links with.

First, create a custom HTML page for linking, and link to it from your site’s homepage. Key facts to consider:

1)A quality link from a high-ranking site will benefit your site more than a large amount of links from only low ranking sites.

2)Links from site to site should be text-based (not images) using one of your main targeted keyword phrases.

3) Link popularity is not effective when used single-handedly as a marketing technique. You will need to work significantly on your site’s text content and researching keyword phrases.

Remember to develop and use targeted, popular keyword phrases throughout the text on your site, or have it professionally optimized. Second, decide what keyword phrases you will use for the links pointing to your site. Links should always be keyword rich text, so use your best performing search terms according to what is getting the most searches in the major engines.

You can use our keyword suggestion tool to discover which keyword phrases are getting high traffic. Third, contact other site owners to discuss trading links. Because you have already established a relationship and rapport with certain people, they will be more inclined to want to link to your site. This will become reciprocal linking if you propose to list a text link to their site if they will in turn list a text link to yours.

Procedure of link building:

(1.) Reciprocal Link Exchange = In this case we have to submit our site URL in the appropriate site in the submission page mentioned and In exchange we must have to put the Site’s URL in any of our Site page. There should be regular check up of our Site URL as it’s not always confirmed that the respective site would maintain or keep our URL in its submitted page. Some time we have to submit the URL according to PR of the respective site. If we are submitting their URL in PR-4 page of our site then it’s necessary that they should also put our URL in PR-4 page.

(2.)1-Way Link Exchange = There are some sites which are providing the facility to submit our URL but in exchange they do not need any Link to be submitted in exchange.

(3.) 3-way Link Exchange = This way of Link Exchange is little bit different from Reciprocal Exchange. In this category we have to submit the URL of a site in any of our PR page and in exchange to this the Site Owner will include our URL in any 3rd Domain .This type of URL submission has some other affects on the PR of any site.

Bulk Email Posting: We have to make some advertisements related to our site and the services we provide. These emails are to be sent to the Email-IDs that are taken out by some Software’s Like Affiliate Finder Pro and Arelis. These Emails should have our URL’s and the information related to our site.

Newsletter: Newsletter is to be sent using different services and the work we do. These Newsletters should be more specific to our profile and the mission what we do. We should regular change the matter and the contents of the newsletter.

Forum Registration and Postings: The most important part of Search Engine Optimization is Forums. We have to do registrations in the forums related to our site. In all the Forums we should give the signature in which we must have our URL and if possible main Email-ID of administrator. The postings to forums should be more concerned and related to the topics on which we are posting. The queries should be frequently asked about the Topics that are ongoing and the answers should be given to the questions specifically according to the topics. All the answers and questions should have been signed specifically.

Link Building for Specific Keywords: In the coding of all the pages We must put some specific keywords in META TAGS and we should target to these Keywords for making the Link building. These keywords will be crawled and will give the result in upper pages. Lead Generation: There should be some Lead Generation page which will bring leads to the present

Home page of the site. This can be used through some requirements page and submit pages from different Domains but which will point to the Home page of main site. Google Sitemap: The sitemap for Google is to be maintained and is to be verified according to the URL submitted in Google. The indexing of the site is maintained on daily basis and we must go through the guidelines provided by the Webmasters of Google.

Blog Submission: To spread our link to different Domains and different sites we should submit our content in web-blogs. Blogs are major source that are crawled by search engines, we should always keep in mind to submit our site content in blogs related to our site. It will help to boost the hits and incoming links on the site.

Article Submission: Articles pa major role in bringing traffic to the site .We should submit all the matter or content of our site in the websites that are giving the facility to submit Articles in their directories. In this submission also we should try to submit the content in related sites.

Ezine Ads: The online magazines and online ads are better source to Incoming links to site. We should make online Ads in the websites which are giving the facility to make the ads and publish them over internet. The Ads should be related to the content and the services that we provide and are mentioned in our site. We should always check the Ads keep the track if they are published or not.

Now The Most Important thing i.e Your Page Rank The Page Rank of a website depends solely on your inboud links. The PageRank of a website is calculated with the help of the following equation: PR(A)=(1-d)+(PR OF LINK PAGE 1*D/NO OF LINKS IN PAGE1) + (PR OF LINK PAGE 2*D/NO OF LINKS IN PAGE2)+…..+(PR OF LINK PAGE P*D/NO OF LINKS IN PAGE P). Where A, is your website D is a damping factor =0.85 link page 1,2…, P are the pages that has a link pointing to your website and can be found out by conducting a search on google with link:www.website.com.

Proper Link Exchange is the perfect way to improve your page rank on the net.A good page rank ensures better traffic which further enhances the website prospects on the net.