Today it’s understood that you must have a have a high quality website for your company. So my question is why there are so many enterprises that do not focus their attention on optimizing their website? Search Engine Optimization (SEO) can be defined as improving a site’s list ranking on various search engines. When your […]
Search Engine Optimization Can Cost You… I’m often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be based on the number of web properties you’re managing, how much work […]
If your web site is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don’t have the resources necessary to implement a productive SEO program, but the costs of not […]
If you’re a small business owner, you’re probably wondering where you can get the biggest bang for the buck with your marketing dollars. As a veteran marketing professional and small business owner myself, I understand the importance of making the most from a limited marketing budget. The good news for today’s small business owner is […]
I’ve heard it time and again, “Paying for online marketing is killing my business.” Many of the small businesses I consult with, and even some of the larger ones continually complain about the cost of online marketing and advertising, especially when it comes to pay per click advertising. Why is online advertising so painful? Many […]
Psychological ‘triggers’ can massively increase your sales letter success. Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency, they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are doing something is one of the […]
An article that explores the methods a search engine optimization company uses to choose keyphrases to target in an SEO campaign. Learn more about critical factors to choosing the best keyphrases for your business — those which will get you the best results in terms of not just rankings, but also traffic and leads.
Once you’ve acquired a customer, the real work begins. This is what you should do to keep and grow your newly acquired customers.
Okay, so your marketing has paid off – you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.
There are numerous ways to promote your site. The search engines are
the primary source of e-commerce traffic on the Web.
Learn how to successfully promote your website on MarketingScoop.com, providing expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet marketing advice, e-commerce market research, Internet statistics and more.