Video marketing has become an essential component of any effective marketing strategy today. Studies show that video drives higher traffic, boosts conversions, improves SEO and generates more sales than any other type of content. With the right video marketing tools, businesses can create captivating and engaging videos that connect with their target audience and drive real business results.
In this post, we‘ll look at the 9 best video marketing tools available today to help boost your video marketing results. For each tool, we’ll overview its key capabilities, benefits, pricing plans and real-world examples of businesses leveraging these tools to drive success.
Why Invest in Video Marketing Tools?
Here are some compelling stats that highlight why video marketing should be a priority:
- 81% of businesses use video as a marketing tool, according to HubSpot
- Including video on landing pages can increase conversions by 80% (Unbounce)
- 90% of customers say videos help them make buying decisions (Animoto)
- Videos generate 1200% more shares than text and images combined (Biteable)
It‘s clear that video marketing pays off. But creating great marketing videos takes time, skill and often a budget. That‘s where these handy video creation and marketing platforms come in. They provide templates, assets, analytics, distribution and more to make video marketing easier to execute and optimize.
Overview of Top 9 Video Marketing Tools
Here‘s a snapshot of the top video marketing tools we‘ll cover:
- Animoto – Video maker with templates and stock assets
- Wistia – Video hosting with viewer analytics
- Vyond – Animated video creator
- Brightcove – Video marketing suite
- SproutVideo – Video creation and analytics
- BombBomb – Add video to emails
- Shakr – Make videos for social media
- Vidyard – Personalized video marketing
- Vimeo – Professional video hosting
Next let‘s dive into what makes each platform stand out.
Animoto
Animoto is an easy-to-use online video creation platform. It makes it simple for businesses to turn images and video clips into professional, branded videos.
The platform includes:
- Tons of professionally designed video templates suited to any industry
- Over 1 million curated, high-quality media assets including stock photos, video clips and licensed music tracks
- Drag-and-drop video editor with effects, text animations and more
- Branding controls including adding logos, watermarks and colors
- Ability to customize videos in wide range of aspect ratios
- One-click publishing and optimization for all social media platforms
Marketers love Animoto because it’s fast, affordable, and requires no experience to make quality marketing videos. You can make as many 1080p HD videos as you want on their entry-level plan for just $9/month.
Animoto is used by leading brands including:
- Squarespace – Created product demo videos
- Shutterfly – Produces personalized customer videos
- Kendra Scott – Video ads for Facebook and Instagram
- Tourism New Zealand – Highlighted attractions
No matter what your business does, Animoto likely has a template to help you quickly make slick, professional videos that resonate with your audience.
Wistia
Wistia is a dedicated video hosting and marketing platform built specifically for businesses. It makes it easy to manage, distribute, track and optimize videos all from one place.
Key Wistia video marketing features include:
- Unlimited video hosting with HD quality options
- Detailed viewer analytics including demographics and engagement
- Create sequences to auto-play related videos
- Customizable video player options
- Lead capture forms, popups and calls to action
- Integrate email marketing to re-engage viewers
- Built-in SEO optimization for video
Wistia works directly with customers to ensure their video strategy turns viewers into qualified leads and loyal advocates. Over 500,000 businesses trust Wistia‘s video marketing tools including:
- MailChimp – Posts webinar replays
- HubSpot – Hostsproducto marketing videos
- Zendesk – Displays training content for customers
- Buffer – Shares behind-the-scenes company videos
Wistia starts at $20/month for unlimited hosting, unlimited users and 10 hours of videos. They also offer a free plan for up to 25 videos.
Vyond
Vyond is a Do-It-Yourself animated video builder. It allows anyone to create quality 2D animated explainer videos, without hiring an animation expert.
Vyond makes video animation affordable and easy with features like:
- Hundreds of fully customizable video templates
- Drag-and-drop animated elements
- Intuitive animation features to bring scenes to life
- Professional graphics library with thousands of characters, objects, locations and more
- Directly publish videos to share instantly on YouTube or other platforms
- Voice recording and text-to-speech capabilities
Vyond customers span many industries including Adobe, eBay, KFC and more. Small businesses love it because they can quickly make animated videos that grab viewer attention and communicate ideas clearly.
Prices range from free for basic videos to $49/month for pro videos. Vyond definitely makes video animation accessible even to non-designers.
Brightcove
Brightcove offers an enterprise-level all-in-one video marketing platform. This makes Brightcove well-suited for large companies with advanced video needs.
Brightcove provides powerful tools for:
- Video hosting and management
- Live streaming platform
- Video editing suite with automation
- Detailed analytics on viewership, engagement and conversions
- Multi-platform video distribution
- Automated video captions, transcripts and subtitles
- Flexible video players
Leading brands partner with Brightcove for their core video functionality including:
- Dunkin‘ Donuts – Manages video across franchise
- Panasonic – Showcases electronics capabilities
- PulteGroup – Highlights luxury home features
- Mazda – Created online showrooms to demo vehicles
- Dressbarn – Launched shoppable video catalogs
Pricing varies based on usage needs but expect enterprise budgets to get value from Brightcove‘s robust feature set.
SproutVideo
SproutVideo aims to make video creation, hosting, distribution and analytics simple for mid-market businesses.
Their stacked features help to drive video performance:
- Create videos from templates or customize themes
- Advanced video editor right inside platform
- Configure video player including calls-to-action
- Add interactivity with cards and lead forms
- Deep analytics on viewership, traffic sources and conversions
- Automated chaptering and indexing videos for better SEO
- Schedule and publish video campaigns across all social platforms
Top brands using SproutVideo‘s technology include:
- ClassPass – Publishes virtual studio content
- Shopify – Shares training videos on ecommerce topics
- Microsoft – Promotes dynamics products updates
- Asana – Created series to onboard users
SproutVideo starts with a forever free plan then paid plans from $38/month. It hits the sweet spot between easy video creation tools and full enterprise marketing suites.
BombBomb
BombBomb integrates the power of video into email marketing. It helps companies stand out by adding a personal video touch to emails, driving higher engagement and conversions.
Core functionality includes:
- Browser extension for quick video recording and emails
- Video email templates for different campaigns
- Schedule videos to automatically send hands-free
- Detailed analytics on email opens and video plays
- Automated followup emails based on viewer actions
- Integrates with marketing platforms like Salesforce, HubSpot and Marketo
- Easy compliance features
Video email innovators using BombBomb include:
- Coldwell Banker – Drives referrals with agent videos
- Remax – Enables brokers to build customer intimacy
- Keller Williams – Improves communications and conversions
- UGG – Connects customers to products through videos
BombBomb makes it so easy to add video into your email workflows. Prices start at $99/month for unlimited personal use then business plans for sales and marketing teams.
Shakr
Shakr is a unique AI-powered video creation platform built specifically for social media marketing.
Companies can quickly roll out personalized and dynamic video campaigns using Shakr‘s smart automation:
- Modular video templates make iteration fast
- Drag-and-drop customization
- Photo and music libraries at your fingertips
- Filters, text, logos and other creative assets
- Batch rendering creates 100s of unique videos
- AI selects best thumbnail images
- Multi-platform publishing segregated by region
Shakr works with customers like Samsung, Cadbury and Nike to optimize global video campaigns and localize content better.
The platform is cost-effective for small businesses to generate lots of relevant social videos tailored to their brand and audience interests. Packages start free then scale from $49 to $299 monthly.
Vidyard
Vidyard is an end-to-end video marketing system designed for midsize to enterprise businesses. It centralizes your video operations for creation, hosting, distribution, consent, personalization and analysis.
Major highlights of Vidyard:
- Create dynamic videos from templates
- Unlimited video hosting and CDN streaming
- Augment video experience with calls-to-action, overlays, watermarks and more
- Integrate web and email environments via video APIs
- Capture consent and compliance acceptance within video
- Detailed viewer analytics for targeting and personalization
- Platform security compliance (SOC 2)
Well-known Vidyard customers include:
- Microsoft – Promotes product releases
- Red Hat – Showcases STEM and community initiatives
- HP – Trains channel partners worldwide
- SAP – Support higher ed and elearning sectors
Vidyard offers a forever free plan alongside paid plans that unlock more features, starting at $60/month. For businesses wanting to centralize video operations, Vidyard is a leading choice.
Vimeo
Vimeo is likely the most well-known professional video hosting platform. But beyond storage, their Vimeo Enterprise video solution also empowers businesses for video management, optimization and marketing.
Key business benefits using Vimeo Enterprise include:
- Store up to 7TB of video content securely
- Collaborate across teams and manage permissions
- Create auto-play playlists for engaging video channels
- Showcase videos via review pages
- Embed videos or share via private links
- Control branding consistently across videos
- Leverage player analytics dashboard
Top companies trusting Vimeo Enterprise include:
- Amazon – Hosts Prime Original content
- Deloitte – Streams corporate town halls
- Moda Operandi – Displays runway footage & collections
- Don Julio – Created an immersive brand experience
- Houzz – Highlights designer home trends
Vimeo scales from free basic accounts up to $900/month for enterprise. The platform plus community set Vimeo apart as a polished destination for video.
Evaluating Video Marketing Tools
When reviewing the range of video marketing tools above, you may feel overwhelmed deciding which one best fits your needs.
Here are key factors to help evaluate the right platform:
Budget – Video tools range from free versions to $1,000+ enterprise packages
Use Case – Needed functionality like video creation, hosting, distribution etc.
Ease of Use – Look for intuitive templates, drag and drop editing
Integrations – Requires CRM, email, other marketing stack compatibility
Analytics – Do you need in-depth viewer data and tracking
You can also consider testing out a couple different video tools via free trials to get hands-on experience.
Understanding your goals, audiences and metrics will help determine which option – or combination of tools – helps unlock the power of video for your business.
Tips for Choosing the Best Video Marketing Tools
Here are my top tips when evaluating video marketing platforms:
- Start with budget – Estimate what you can invest monthly or annually
- Prioritize essential functionality – Hosting, creation, analytics?
- Consider scaling needs – Will you need user permissions, storage etc.
- Review real customer examples – How are companies actually leveraging it?
- Sign up for free trials – Test tools using your own content
- Assess ease of use – Don‘t get stuck with complex interfaces
- Check third party integrations – How does it connect CRM, email etc
The most critical element is ensuring the tool aligns to your video marketing strategy and helps achieve your goals around engagement, conversions, SEO etc.
Choose user-friendly tools that make executing video initiatives easier and help build momentum for your video success over the long-term.
Execute an Effective Video Marketing Strategy
Investing in video marketing tools is the first step. But you need an effective video strategy to fully leverage their capabilities.
Here are tips for ramping up your video marketing efforts:
- Create different video formats – Product demos, tutorials, case studies etc.
- Optimize for specific platforms – Tailor for YouTube vs Facebook vs website usage
- Promote gated videos to capture leads
- Curate playlists to increase engagement
- Show personality and authenticity to connect with viewers
- Publish consistently – Ideal for search rankings and audience expectation
- Track analytics and optimize over time
It takes vision, planning and persistence to win with video marketing. But the rewards can be well worth the effort!
Start exploring how video can elevate your marketing today using the awesome tools featured above. Have fun getting creative!
