Alexis Kestler
Power words are persuasive words used by authors, copywriters, and content marketers to trigger a psychological and emotional response in a reader.
That response can be positive or negative. The goal of power words is to motivate people to take a specific action. For example, you may want them to read a blog post, sign up for an email list, click on a link, buy something, etc. These words are the most effective and also the easiest way to increase your conversion rates.
Why We Want to use Power Words
Before we reveal to you which power words you can use to achieve a certain goal, we want to explain why would you even do that. Realizing the importance of this action is crucial. So, let’s see an example:
You can see where we’re going with this, right? The second headline is telling us the same thing but in a different way. It tells us what we can get when we go to this website. This is why is important to understand that slight changes in language can do the difference.
It is less important which power words you’ll choose, but be careful to not just group them without any order. It will lead you nowhere. So, let’s check which are the coolest power words to use in your social media content.
Call to Action
This is one of the most important places where you have to choose your words carefully. Consider it as a key to boost up your conversion rates, and every click on it is a potential customer.
Headlines
If you are sharing links of your blog posts on your social media channels, then your thinking of a good headline begins before you even come to that point. The importance of a great headline is unquestionable. It is often the only thing which helps people to decide if they will read the post or not.
Increasing Facebook Actions
Increasing Twitter Actions
Awakening Emotions with Power Words
If you want people to use logic you can use words and phrases like: analyze, as a result, because, consequently, example, for this reason, in order, logical, makes sense, organize, reasons, science, therefore, thus, and why. When you want to boost curiosity use astonishing, banned, bizarre, censored, confessions, confidential, controversial, cringeworthy, did you know, elusive, extraordinary, eye-opening, find out why, hidden, hilarious, imagine, life-changing, magic, mysterious, myth, remarkable, revealed, revolutionary, secret, shocking, sneak peek, strange, surprising, and you won’t believe.
For offering something exclusive use phrases like be the first, before everyone else, behind the Scenes, exclusive, insider, just for you, limited, members-only, membership, rare, secret, sneak peek, special, and unique.
To make your posts personal use pronouns you, your, I, my, we, our, and us. If you want to encourage community actions use phrases like be a part of, help us, join, let’s, and we can.
The Fear of Missing an Opportunity
This may be one of the sneakiest marketing tricks, and of course, there are power words to induce this fear in people. By showing that a product or a service is limited, we encourage people to buy it, and it should be fast.
Power Words for Shareable Content
Some words can help your content to be shared more. Sharing is more important than likes because it is attracting more potential customers through social media networks to you. So, these are the words you should integrate into your posts.
The most effective way is to start using these words and figure out which are working and which are not. Create your personal list and keep tracking your posts. You might find some new ones, or stop using some if they are not helping you to increase your conversion rate. Let us know what you’ve discovered.
