Artificial intelligence is transforming marketing through automation and data-driven insights. AI marketing assistants allow marketers to scale campaigns, create compelling content, gain customer insights, and drive productivity – all while focusing creativity on strategy. This guide will explore the top 15 AI assistants to integrate into your tech stack.
Why Every Marketer Needs an AI Assistant
Juggling platforms, producing content, managing campaigns, and analyzing data leaves little time for strategy. AI marketing assistants fix this by:
Automating Manual Tasks: Assistants can write copy, create visual assets, manage email and social campaigns, saving hours of repetitive work each week.
Providing Customer Insights: By processing data from CRM, web, and campaigns, assistants uncover trends and segments to optimize targeting.
Personalizing Cross-Channel Experiences: Website personalization, tailored emails and ads, and adjusted content improve conversion rates.
Enabling Experimentation: Freed from tedious tasks, marketers can test new campaigns and content formats enabled by assistants.
Monitoring Performance: Dashboards with real-time analytics allow swift identification of top-performing efforts to double down on what works.
With an AI assistant, return on time and budget invested soars. Now let’s explore the top solutions on the market.
Key Features of AI Marketing Assistants
Natural Language Interface
The best assistants have conversational interfaces where marketers can use natural language to request assets, insights, or optimizations. No complex menus to navigate.
Integrations
Look for deep integrations with marketing platforms like:
- CRM/MAP: Salesforce, HubSpot, Marketo
- Email: Mailchimp, Constant Contact, Klaviyo
- Social: Buffer, Hootsuite, Sprout Social
- Web Analytics: Google Analytics, Adobe Analytics
Data flows between your tech stack and assistant, enabling personalization and recommendations.
Content Creation
Common features include copywriting for different formats (emails, ads, web pages, etc.) and image generation for social posts. Some also produce videos and full landing pages.
Campaign Management
Assistants can orchestrate campaigns across channels like email nurturing sequences, targeted social ad sets, and personalized website experiences.
Lead Gen and Nurturing
Identify and qualify leads, trigger behavioral-based follow-ups, and measure impact on the customer journey.
Reviews of the Top 15 AI Assistants
Here are the standout features, use cases, and options of the top AI marketing assistants:
1. GoCharlie
Best For: Copywriting, content repurposing, ad creatives
GoCharlie focuses on conversational content creation for different formats including blog posts, social captions, and email sequences with a simple chat interface.
Its automated workflows also allow effortlessly updating and repurposing Evergreen content. 60+ content types are covered from long-form articles to images, artwork, and video scripts.
Key Features
- Proprietary NLG copy engine
- Blog post wizard
- Content repurposing
- Ad creative generation
- Evergreen content workflows
Integrations: Slack, HubSpot, WordPress
Pricing: Free – $49/mo
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2. MarketingBlocks
Best For: DIYers wanting marketing assets and campaigns
A broad feature set allows anyone to create marketing materials from scratch in minutes through conversational prompts with the AI assistant Ethan.
Full landing pages, detailed marketing plans, visual designs, and engaging video are covered. Simply describe what you need and Marketing Blocks handles the rest end-to-end without know specialized skills.
Key Features
- Landing page builder
- Marketing plan creator
- Logo, image, design generation
- Animated video production
Integrations: Zapier, Slack
Pricing: Free – $36/mo
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3. Contlo
Best For: Granular campaign analytics and optimization
Contlo focuses insights over content creation. Ask questions about past campaign performance, customer segments, revenue drivers and more to the AI assistant to uncover targeted optimizations.
Real-time analytics provide the feedback needed to double down on what works. Take the guesswork out of your testing and decision making.
Key Features
- Campaign analytics
- Revenue insights
- Customer segmentation
- Multi-channel reporting
- Predictions and forecasts
Integrations: Multiple databases and BI tools
Pricing: Custom quotes
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4. Kenyt
Best For: Lead generation and nurturing
Kenyt combines conversational AI and automation to capture more leads and guide them through complex buyer journeys.
Lead flows ingest prospects from your website, email campaigns, chat, and social channels. Robust segmentation and scoring models send targeted, personalized follow-up touchpoints via the appropriate channel – whether that’s email, chat, or advertising.
Key Features
- Lead flows
- Segmentation and scoring
- Multi-channel personalization
- Campaign analytics
Integrations: Website, CRM, social media, chat
Pricing: Custom quotes
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5. Tailwind
Best For: Creative collaboration and brainstorming
Need ideas to overcome writer‘s block or revamp ineffective campaigns? Tailwind facilitates brainstorming between team members and the AI assistant to creative detailed marketing plans tailored to your business.
Campaign blueprints, content ideas, and timed execution roadmaps take the pain out of project management. Ongoing support from Tailwind helps you stay organized and ensure follow-through.
Key Features
- Marketing plan generator
- Content brainstorming
- Task/Project management
- Design collaboration
Integrations: G Suite, Office 365, Slack
Pricing: Free – $29/mo
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6. ChatSpot
Best For: Optimizing workflows with actionable Insights
CRM integration blends first-party data, past campaign performance, and external sources for a detailed profile of prospects and customers. Marketing and sales teams access these insights directly through the real-time analytics dashboard.
Ask the AI assistant for suggestions on high-impact follow-ups, untapped audiences, and new campaign ideas to operationalize the recommendations.
Key Features
- Data-driven insights
- Personalization
- Campaign ideation
- Content creation
- Prospect research
Integrations: HubSpot, Salesforce
Pricing: $99/mo – Custom
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7. Brandgorithm
Best For: Ad copy and creatives
The AI assistant behind Brandgorithm taps powerful language models to generate on-brand, engaging copy and creatives in seconds rather than hours. Responsive support helps fine tune messaging as needed.
Save time on tasks like:
- Ad headlines
- Meta descriptions
- Landing page copy
- Social captions
Set brand guidelines once for the assistant to adhere to, ensuring consistent voice, tone, diction, and formatting.
Key Features
- Copywriting for all channels
- Ad creative generation
- Brand voice control
- Review and refinement
Integrations: Google Analytics, Meta, TikTok
Pricing: $67+/mo – Custom
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8. Taskade AI
Best For: Enhancing remote team productivity
Centralize your workflows from campaign management to asset creation within Taskade’s collaboration software and tap the AI assistant for added support.
Team members can chat with the assistant in real-time to overcome creative blocks, research topics, manage tasks, take meeting notes, and more. Ongoing conversations provide needed context rather than one-off interactions.
Key Features
- Team collaboration
- Task management
- Document creation/editing
- Whiteboarding
Integrations: Google Workspace, Dropbox, OneDrive
Pricing: Free – $10 per member/month
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9. AIssistify
Best For: Automating personalized communications
The AIssistify assistant streamlines customer interactions like support inquiries and lead follow-ups by generating detailed responses tailored to the prospect.
Simply forward emails, chat conversations, or calls for transcription and the assistant will reply with appropriate messaging saving agents hours per day.
Key Features
- Customer inquiry responses
- Lead outreach
- Document summarization
- Call/meeting transcription
Integrations: Gmail, HubSpot, Zendesk
Pricing: $25 – $199/mo
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10. CoSchedule
Best For: Enhancing creativity and project management
The Mia assistant within CoSchedule‘s marketing calendar software becomes an extension of your team to ideate content angles, draft posts, and ensure tasks stay on track.
Sync campaign components across platforms through 100+ native app integrations while using Mia for supplemental support when needed.
Key Features
- Content ideation
- Task prioritization
- Document review
- Marketing calendar
Integrations: WordPress, Buffer, Hootsuite, Google Analytics
Pricing: $20 – $119/mo
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11. AtOnce
Best For: DIY marketers wanting turnkey assets
AtOnce makes it easy for anyone to create on-brand marketing materials from scratch through simple prompts with no specialized skills needed.
Describe what you need like an article on a trending topic or Facebook ad in certain formats and the assistant handles the rest in minutes. Additional services like graphic design available.
Key Features
- Copywriting
- Design creation
- Ad building
- Landing pages
- Email templates
Integrations: Zapier
Pricing: $25/mo – Custom
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12. Kore.ai
Best For: Optimizing customer experiences
Virtual assistants guide website visitors to relevant pages, product information, special offers through conversational interactions. Natural language understanding identifies intents to serve the right recommendations.
Ongoing dialogues provide personalized experiences that nudge visitors along conversion journeys. Humans step in easily when needed.
Key Features
- Chatbots – chat, voice, SMS
- Visitor behavioral targeting
- Live agent handoff
Integrations: Brand sites, Facebook
Pricing: Custom quotes
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13. Contentools
Best For: Optimizing based on performance analytics
Contentools synthesizes data across customer touchpoints to spotlight high-performing campaigns, underutilized channels, customer segments showing traction.
The Max assistant goes beyond reporting to provide actionable recommendations on how to allocate budgets, expand channels, personalize experiences to accelerate growth.
Key Features
- Cross-channel analytics
- Segmentation analysis
- Custom recommendations
- Predictive modeling
Integrations: Google Analytics, Adobe Analytics, Meta Business Suite
Pricing: Custom quotes
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Getting Started with an AI Assistant
Follow these best practices when onboarding an AI marketing assistant:
Identify Needs and Goals
Outline primary objectives, KPIs, and current pain points so the assistant can tailor its efforts and you can properly assess impact.
Compare Free Trials
Many assistants offer free tiers or trials. Test drive the experience before committing while evaluating available features.
Train Guidelines Early
Provide brand guidelines, voice/tone standards, product info, past campaigns etc. so content and recommendations align.
Start Small
Focus initial use on high-value repetitive tasks. Learn capabilities before tackling larger cross-channel efforts.
Review Analytics
Monitor assistant-driven efforts through existing analytics suites to identify winning approaches to scale up.
The Future Belongs to AI-Powered Marketing
AI assistants mark just the beginning of the analytics and automation-fueled evolution of marketing. Adoption will rapidly rise as assistants continue proving substantial ROI through:
More Time to dedicate to strategy, creativity, and customer experiences instead of repetitive tasks
Better Data and Insights driving fine-tuned targeting and personalized cross-channel journeys
Higher Conversions from continually optimized messaging and creatives tailored to each audience
Now is the time for forward-looking marketers to integrate an AI assistant and never look back. The top options outlined above check all the boxes to augment staff and existing martech while delighting customers. Pick the one tailored to your specific needs and start seeing benefits in weeks.
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