Direct marketers are always looking for ways to improve targeting to make a bigger impact on their audience. One traditional approach is “market segmentation,” where people are grouped by some set of characteristics.
If you’re a small business owner, you’re probably wondering where you can get the biggest bang for the buck with your marketing dollars. As a veteran marketing professional and small business owner myself, I understand the importance of making the most from a limited marketing budget. The good news for today’s small business owner is […]
Most business leaders don’t know how to structure their sales organizations or even themselves for maximum productivity. They don’t know how to change, adapt and re-organize for new stages of growth. Whether you are a one-person army or a large-scale sales force, you can learn and leverage my golden secrets to super sales mastery.
You can boost your chances of attracting subscribers to your new magazine by asking your list broker for specific information tools. You can boost your chances of attracting subscribers to your new magazine by asking your list broker for specific information tools. So you plan to produce a new, surefire magazine? Congratulations! But remember, to […]
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time
Once you’ve acquired a customer, the real work begins. This is what you should do to keep and grow your newly acquired customers.
Okay, so your marketing has paid off – you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.
Learn about marketing strategy, internet marketing strategy, the stages of developing a marketing plan, how to begin marketing research.
I listen to talk radio, particularly sports talk. One of the hottest topics, if not the hottest is whether the San Francisco Giants should bring back Barry Bonds. For the two people on the planet that don’t know, he will be a free agent once the World Series is over.
Find out the most effective way to manage your next tradeshow on MarketingScoop.com, the most comprehensive trade show resource. You’ll find the latest tradeshow and event related information and a comprehensive, qualified and up-to-date trade show database of suppliers, vendors, and more.
Radio, Television, and Film It’s always great to have your product placed on TV, in a movie, or mentioned on the radio. these types of placements may be hard to come by. However, our marketing experts can show you how to get your product placed on radio, television, or film. Featured Articles The Lowdown on […]
We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But how can you demonstrate that? How can you prove the costs of the relationship program don’t wipe out the profits? To conduct database marketing properly, you need to set up test and control […]