CopywritingSEO

SEO Tactics To Bring You Tons Of Website Visitors

No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms.. SEO is really simple to do if you understand some basic concepts and follow some easy steps.

Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you want your site or content to be at the top of the list.

Here are 10 SEO tactics that have worked and are working for me at this moment in time.

1. Quality Content is and always will be your number one factor for getting high rankings and keeping them. You must understand search engines are simply businesses who supply a product like any other company. That product is information. They must offer quality results to anyone using their service to solve a problem, answer a question or to buy a product. The more relevant, the more targeted the search solution they return, the higher the overall quality of their product and the more popular their search engine will become. Providing quality content is vital for SEO success.

2. Keywords are your number one tools for achieving high rankings. You must understand keywords and how they work on the web. You must know how many searches are made each day for your chosen keywords. Sites like Wordtracker and Seobook will give you a rudimentary number of searches. Design your pages around your targeted keywords and don’t forget to do some deep-linking to these pages on your site. Find and build backlinks to these interior keyword pages and not just to your home page or domain URL. Picking keywords with medium to low competition has worked out well for me. So too has using the more targeted and higher converting “long-tail” keywords been very beneficial for me.

3. Onpage Factors and site design will play a major role in the spidering and indexing of your site/content. Make sure all your pages are SEO friendly, made sure all your pages can be reached from your homepage and no pages should be no more than three levels away from it – keeping a sitemap listing all your major pages makes the search engines happy. Make sure you have all your meta tags such as title, description, keywords… are all optimized. (Title = around 65 characters, Description = around 160 characters) Remember, your title and description should not only be keyword targeted but these are the first contact/impression anyone will see of your site – make sure you use them to draw and entice interested visitors to your site and content. Also make sure your title and URL are keyword matched for maximum effect. Having your major keyword in your Domain Name also helps, using a pike | to separate different elements of your title has helped my rankings, so too does having your keyword in the first and last 25 words on your pages.

4. Google will send you the most qualified traffic so concentrate the majority of your SEO efforts on Google. Don’t ignore Yahoo! or MSN but Google is king of search so give it the respect it deserves. With its new browser, Google’s influence will only grow stronger so you must optimize your pages for Google. Use Google’s Webmaster Tools and Google Analytics to fine-tune your pages/content for Google. I also use Google Alerts to keep up on my niche keywords and for comment link-building on the newly created pages Google is indexing.

5. Link Building is still the most effective way to boost your search rankings. Make sure you get backlinks from relevant sites related to your niche market and make sure the ‘anchor text’ is related to your keywords but don’t ignore the text and overall quality of the content linking to you. The anchor text is the underlined/clickable portion of a link. Don’t forget linking is a two-way street, make sure you link out to high quality, high ranked relevant sites in your niche.

6. Article Marketing is a well established method of getting quality back-links and it still works. Writing short 500 – 700 word informative helpful articles with your back links in the resource box is still very effective for getting targeted traffic and back-links. Longer articles have also worked for me and I use an extensive network of distribution including Submit Your Article, Isnare, The phantom writers… plus other major online sites. Don’t forget the whole element of blogging and RSS feeds in your article distribution. And always remember you’re also using these articles to pre-sale your content or products. Don’t forget to leverage sites like Squidoo, Hubpages… to increase your rankings and traffic.

7. Onsite Traffic Hubs have worked extremely well for me. These traffic hubs are whole sections of your site devoted to one sub-division of your major theme. For example, if you have a site on Gifts, then wedding gifts could be a separate section. This would be fully fleshed out with extensive pages covering everything dealing with wedding gifts – a self-contained keyword rich portion of your site on wedding gifts. Works similar as a sub-domain but I prefer using a directory to divide it up, such as yourdomain/wedding_gifts. (Most experts suggest always using a hyphen in your urls but underscores have worked fine for me.) Search engines love these keyword/content rich hubs but keep in mind you’re creating content to first satisfy your visitors.

8. WordPress blog software is extremely effective for SEO purposes. WordPress software is easy to install on your site even if you have no experience with installing server-side scripts. Besides search engines love these highly SEO friendly blogs with their well structured content and keyword tagging. I have at least one of these on all my sites to draw in the search engines and get my content indexed and ranked. I also use Blogger (owned by Google), Bloglines and other free blogs to help distribute my content.

9. Social Bookmark/Media Sites are becoming very important on the web. These include a whole range of social sites like MySpace, FaceBook, Twitter… media news sites like Digg, SlashDot, Technorati… you must get your content into this whole mix if you want to take full SEO advantage of Web 2.0 sites. You should be joining these sites and using them. It’s time consuming but it will keep you in the swing of things. One simple thing you must do is to put social bookmark buttons on all your pages so that your visitors can easily bookmark your content for you. You can use a WordPress plug-in or I like using a simple free site/service from Addthis.com which gives me a simple button to put on all my content.

10. Masterplan! Many webmasters and site owners forget to develop or have an overall masterplan/strategy when it comes to SEO. You must have an understanding of what SEO is and what it can do for you and your site. More importantly, you just don’t want SEO – you want effective SEO. In order to achieve effective SEO you must have three things: Relevance, Authority and Conversions.

First, your content/site must be relevant to the topic or niche area you’re pursuing – your content must fit in and be related to all the other sites in your niche. That’s why closely themed sites do so well in the search engines, they give only relevant content to what’s been searched for or discussed.

Second, your content/site must be perceived as an authority site on your subject or niche. Establish this authority position and the search engines will love you and your content. One way is to develop this authority, besides offering superior content, is to form links/partnerships with other perceived authority sites in your field. Always strive to make your site an authority site – tops in your niche – the one site everyone has to check before drawing or forming a conclusion.

Third, conversions should be your main goal of any SEO efforts because you want to convert your targeted traffic into site members, subscribers, buyers or just repeat visitors. If you’re into online marketing, conversions will be the most important element of the whole SEO process because you want buyers, not just visitors coming to your site.

Most of all, you must convince yourself Search Engine Optimization is not difficult, nor is it the equivalent of the online bogeyman as many would like you to believe. Used effectively, SEO can give you the targeted traffic you’re seeking, just follow some of the outlined steps/tactics listed above and you will have SEO working for you and your site in no time at all.

The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: http://www.bizwaremagic.com .

CopywritingInternet Marketing

Sales Letter Copy Secrets

Psychological ‘triggers’ can massively increase your sales letter success.

Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency, they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are doing something is one of the most powerful influencers of human behavior.

Robert Cialdini, Ph.D. in his book “Influence: The Psychology of Persuasion” talks about an experiment by Harvard social psychologist, Ellen Langer, that concluded people like to have a reason for what they do.

Her experiment consisted of people waiting in line to use a library copy machine and then having experimenters ask to get ahead in line. The first excuse used was “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”

This request coupled with a reason was successful 94% of the time. However when the experimenter made a request only: “Excuse me, I have five pages. May I use the Xerox machine?” this request was only granted 60% of the time. A significant drop!

Okay now for the shocker. It may seem like the difference between those two requests was the additional information of “because I’m in a rush.” That’s not the case. Because in a third experimenter, the experimenter asks “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”

There’s no reason mentioned or new information presented, just the words “because.” This time a full 93% of the people said yes simply due to the word ‘BECAUSE’! And it didn’t even matter that there was no reason given. Just the word because triggered a magic response.

More psychological ‘triggers’ that can massively increase your sales letter success, whether you’re writing online sales copy or direct mail copy.

Max Sackheim, famous for the long-running ad “Do You Make These Mistakes In English” and originator of the book-of-the-month concept, says “Whenever you make a claim or special offer in your advertising, come up with an honest reason why, and then state it sincerely.You’ll sell many more products this way.”

Here are two examples:
. Instead of yelling ‘ SALE’ like so many other stores would, John E. Powers, one of the top copywriters wrote this ad giving prospects a legitimate reason why they should spend their money at a Pittsburgh department store in severe financial trouble:

“We are bankrupt. We owe $125,000 more than we can pay, and this announcement will bring our creditors down on our necks. But if you come and *buy* tomorrow, we shall have the money to meet them. If not, we shall go to the wall.”

This ad was responsible for saving the store. Another ad written for a different merchant by Powers proclaimed, “We have a lot of rotten raincoats we want to get rid of.” This sold out the merchant’s entire inventory of raincoats by the next morning. And this powerful sales letter and ad copy strategy works just as well today.

Using this secret weapon, I helped a medical equipment company produce a massive 1,073% return on investment simply using “reason-why” copy. The premise was how we can sell a product for the incredibly low price of only $477. Regularly this product sells for about $695 – $895.

Then the ad explained that the price was so low because the manufacturer wanted to gain market share and get more nurses and doctors accustomed to using their product. It was a huge winner and a big moneymaker for the client.

Here’s how can you apply emotional, psychological triggers to your sales letter copy: Let’s say you have a slow time of year and you want to increase your business during this period. Write a simple sales letter to your customers making a special offer, only good during your slow period.

Maybe you’ll throw in extra free bonuses, extra services, or special discounts simply because it is your “slow time” and you need to pay your staff anyway. Let people in “behind the scenes” at your company…

  • Are you overstocked on merchandise because for some reason customers only want the deluxe widget – but you ordered tons of the basic one?
  • Did you have a flood and you need to liquidate your inventory?
  • Do you need to raise cash so you can pay for your nose job?

Whatever the reason is, tell your prospects the truth. For some reason everyone wants to be mysterious about their business. If you’re lowering the price nobody thinks you’re doing it just because you’re “such a nice guy”. So let people know the reason why.

I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they’ll respond with an open minds and more importantly, an open wallet.

(c) Surefire Marketing, Inc. Reproduced with permission.

About the Author
Leading Online Copywriting Expert, Yanik Silver has helped tens of thousands of companies just like yours create a surge of hot, new, qualified leads, sales appointments and customers with killer sales letter copy that actually sells. Now you can go to http://www.instantsalesletters.com & get 49 of Yanik’s hardest-hitting, profit-generating sales letter templates guaranteed to help you quickly and easily create a sales letter guaranteed to sell your product or services.

CopywritingSEO

The Value of a Resource Library

Learn more about the value of resource libraries and view examples of sites that have successfully put this technique to use.

Many websites currently offer a resource library for visitors – an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company’s products or services.

Benefits of a Resource Library While it’s true that a resource library, on the surface, exists to benefit site visitors, it doesn’t end there — they also provide benefits that can directly impact any business.

First of all, they spread goodwill among a business’s prospect base – and its non-prospect base as well.The site is seen by visitors as offering free information about important subject matter – and that makes it a more attractive site to return to in the future when a purchase will be made or a service established.

Second, with a solid resource library, the site puts itself in a great position to organically attract important inbound links. Outside sites will notice the offerings of important and unbiased information and link to individual articles or to the resource library as a whole. This will boost traffic and rankings overall.

Third, if the articles in the section are optimized properly, they will also boost rankings for popular and competitive key phrases, driving additional targeted traffic to the site. The traffic may enter the site at the articles, but visitors are then likely to click for further information about the site itself.

A Common Objection to Adding a Resource Library The most common objection a search engine optimization company hears when recommending that a site add a resource library is “I want to sell my product, not educate.” However, this is shortsighted.

It is important to reach buyers at all stages of the sales cycle. For example, if someone is just starting to investigate a product or service, a site with an appropriate informational article will reach him or her at this critical early stage.

The prospect will then likely remember the experience when he or she is ready to buy and will return to the site. In addition, a site with a resource library can help a salesperson save valuable time.

With quality articles freely available on the site, the salesperson will no longer need to take the time to explain the basics to a prospect – the site will have already taken care of that. Instead, the salesperson can focus on speaking to the people who are ready to make a purchase. Examples of Successful Resource Libraries

There are several sites that serve as great examples of this approach. Let’s look at three of them – Bed, Bath and Beyond; Lowe’s; and Step Two Designs (an Australian consulting firm). Bed, Bath, and Beyond opens its resource library with a friendly “Need help shopping?” and follows it up by telling visitors that they can “browse through the sections below for helpful shopping hints on a variety of topics.”

There is no mention of specific sales at any point on this page, which is found at http://www.bedbathandbeyond.com/ShopGuide.asp?order_num=-1&. Taking a deeper look, one will find that the targeted phrase “window treatments” brings up Bed, Bath, and Beyond’s guide on the subject on the first page of Google.

This phrase has the impressive monthly search estimate (using data from Word Tracker) of 55,304. Note that this page, which is an unbiased article offering tips on choosing different types of window treatments, and not a retail sales page, is what achieves the rankings.

The home improvement chain Lowe’s actually has several resource libraries available on its site, from buying guides to an extensive how-to library. Its buying guide page, found at http://www.lowes.com/lowes/lkn?action=howTo&p=HTindex/BuyingGuideIndex.html, notes, “Work Smarter: We’ll help you find the right equipment and tools you need for all of your projects.” And the company’s article on choosing floor tiles appears on the first page of Google for the targeted phrase “tile floor,” which has a monthly search estimate of 2,046. Again, it’s an informational page and not a product page that gets the great rankings.

Both of the above examples are great, but you don’t need to be selling a product online – or even be in the retail business at all – to use a resource library to your benefit. Step Two Designs is a consulting firm that offers a resource library of whitepapers on its site at http://www.steptwo.com.au/papers/index.php.

Its article “How to Evaluate a Content Management System,” for example, establishes its usefulness right at the top, stating that “No vendors or products are mentioned in this article: this is not a survey of current commercial solutions. Instead, it provides tools to assist you to conduct a review of suitable products.”

This article appears on the first page of Google for the targeted phrase “content management systems,” which has a monthly search estimate of 2,356. While this may be a lower number than the Bed, Bath and Beyond example, a consulting firm’s average sale will likely be greater than that of a single purchase from a retail outlet, and so these visitors are potentially more valuable. Even in this type of business, a resource library will quickly prove its value.

Conclusion
Resource libraries clearly offer something of value for everyone involved. Prospects appreciate their existence, search engines reward sites that have them, and salespeople are relieved of the burden of explaining basic concepts to early prospects.

You can either create your articles in-house or, if you’re not sure where to start, hire a search engine optimization company to help you with everything from idea generation to writing. In either case, with just a little bit of effort your site too can realize the benefits of establishing this type of section.

(C) Medium Blue 2014.

About the Author
Scott Buresh is the founder of Medium Blue (www.mediumblue.com), a search engine optimization company.

BloggingCopywriting

How to Write Articles That Persuade

How to Write Articles You Want To Persuade, Influence & Sell Your Point Of View

When you write articles you want to persuade, influence and sell your point of view to others. So why are your article marketing efforts failing? The answer is simple. You haven’t learned how to apply some basic persuasion secrets to your article writing and marketing efforts.

How to Start Writing Articles That Will Actually Persuade Your Readers

1. Persuasion is an art You want your articles to show reserve and poise. Once you cross the line and do a hard-sell your article body, your readers will think all you really want to do is sell them something. You want to leave them with the impression that you always give more than you expect to receive in return.

2. Powerful persuasion starts with powerful questions Are you asking questions that relate to your readers? Are you asking questions that make them stop, think and respond in terms of you? By asking questions, you are getting your readers to clarify what you want in their minds. Rather than tell them “This is what happened.” ask “Why do you think this happened” or “What made this happen?” It’s a subtle but powerful difference.

3. To persuade prospects, you must overcome skepticism People start out skeptical. They want to know: – What is this? – Why will this work? – Why do you want me to do this? – Why are you asking me? – What are you trying to accomplish? – What will this mean to me? – How will this affect me? – How do I win? Remember, your readers and prospects are more likely to be persuaded if they see how they will win when they follow your lead or see things from your point of view.

4. Without sincerity, you will not persuade anyone to follow you Persuading others has to do with your own conviction coupled with your ability to articulate a believable message. Your article’s message must make sense. And, it must contain an element that allows your readers to feel valued and persuaded. Remember your conviction is part of your prospect’s buy-in. False sincerity shows. And it stinks!

5. Persuading prospects requires the ability to influence others How would you feel if your manner of influence was powerful enough to make your prospects part with their money, change their minds and change their ways? By writing articles, you demonstrate that you have the reputation, character, credibility and stature needed to persuade prospects to take your message seriously. This comes from showing your successful track record combined with your expertise. That’s exactly why I mention within my articles, that I am an About.com Home Business expert guest contributor on article marketing or how I helped Dr. Mark Hyman promote his book to the top of the New York Times Best Sellers List.

6. Persuade prospects by becoming a storyteller Facts and figures are forgotten. Stories are retold over and over again. By telling stories you will make your readers think of their own story. With little effort, now you’ve gotten your readers to convince themselves that you are the expert and they should follow you, join your list and buy your products. Now the question is: How are you going to paint the picture so clearly and vividly in your articles that your readers see the rain and feel the sunshine?

7. Persuading prospects depends on your believability When you write your articles, you want your readers to think, “I get it. I think I can do it. I’m willing to try it.” In other words you want your readers to understand your message, feel comfortable with your message and believe in it enough to take action. So when you’re done writing your articles, review them carefully and ask yourself: – Are you making statements that others can relate to? – Are you making statements that others fin conceivable?

8. Persuasion is preparation Before you write an article that will persuade your readers, you must: – Gather the right information – Create the right questions – Uncover the right hot buttons – and discover how to act on them.

About the Author
Follow my advice above and in my new A to Z Article System and you will write articles that will persuade, inspire, influence and motivate your prospects to take immediate action! By revealing his top secrets to writing articles that sell fast, Article Marketing Expert Eric Gruber has helped of thousands of experts just like you boost traffic, get more leads and increase sales.

Copywriting

Developing an Effective Newsletter

Consistency is Key in Successful Direct Marketing

Everyone always seems to be searching for the next “big thing” in marketing . An approach that will bring them instant and continuous success in marketing their product or service. A veritable cure-all to inconsistent return rates and lulls in their lead flow.

Unfortunately, there is no miracle remedy out there. Certainly not one that will out-perform the one marketing method that has stood the test of time and when done with consistency and diligence, will provide you with continuous prospects requesting you to contact them and endless appointment filled days. I’m talking about direct mail.

Now, I know that you’ve probably tried many direct mail approaches in the past and may have even had a bad experience or two along the way. However, when you do a mailing with a reputable company who is willing to listen to what your marketing goals are and do their best to design a mail piece that best suits your needs, your results will be more successful.

A good direct marketer should have a wide variety of standard mailing options for you but also have the ability to do quality, customized mailers. If you are looking for something that stands out in the crowd, they should be able to steer you in the right direction.

By listening to your vision of what you believe your mailer should convey, and then coupling that with their marketing insight, they should be able to produce a mailing that will get you in front of qualified prospects. There is a very important aspect of direct marketing that you need to know though. In order to achieve real success with your direct mail, you have to do it with dedicated consistency.

I realize that if you receive a response rate that you don’t consider to be phenomenal, your initial response isn’t going to be “I’m going to try this again in another 3-4 weeks.” However, if you’ve used a reputable direct mailer who has a proven track record and provides you with all of the pertinent information in regards to your mailing, such as a 3602 Postal Statement showing that your program was mailed in it’s entirety and showing the date the mailing went out, you need to give your direct mail another try.

Because, very honestly less than stellar response rates are often not because of the mail pieces itself. There are many factors that could play a big role. Such as: timing, not knowing if perhaps another direct mailer just mailed a similar piece in that same area and the possibility of some type of postal delay. But, by having good communication with your marketing company, you should be able to work through these issues and continue on with some great mailings.

Even if you choose to mail a different mail piece than you did the first time around, having something in the mail on a consistent basis is going to prove to be your most valuable marketing tool. You would be amazed at the number of clients that I have who prefer to mail to a select group of zip codes or counties and just by rotating between those areas in a consistent cycle, their response rates improve over time.

For example, I have a large client who has a core group of 15 zip codes that he prefers to work in. He mails about 10,000 pieces per month for himself and his agents. We have a schedule set-up that enables him to mail approximately 3 of those zip codes each month to make up his 10,000 piece quantity.

What we’ve found by doing this is, by the time we get to back to the beginning of our rotation of those first zip codes, the areas that we initially mailed, have pulled better the second or third time around. Prospects that didn’t respond the first time we mailed the area, were more apt to send in the reply card the second or even third time. I think that in part, the reason that this approach works well is because, “timing is everything” and I also believe that prospects really like to see consistency also.

I’m sure the more apprehensive repliers feel a little more comfortable when they’ve seen the same card with the same reply address a couple of times. This will also have a positive impact when you contact those prospects to set-up your appointments. They’ll feel more familiar with you and the service you’re trying to provide them.

I don’t want you to have the impression that I’m advising you to beat an unsuccessful mailing program into the ground. If you’ve mailed the same direct mail piece more than two or three times to different areas and you haven’t been pleased with the response you’re getting, let your direct mailer know.

Again, communication is everything, you always want to have a good line of communication with your marketing consultant-it’s imperative to your success. And really, if you’ve done several mailings with lack-luster results, a good direct mailer should have contacted you with some ideas on how to improve your response rate. They should be monitoring your programs’ success, not just playing the role of an order-taker.

A good marketing company will have consultants that know their business well and will have iinnovative advice for you if your program is not meeting your expectations. In conclusion, first and foremost, finding a reputable direct mail company with flexibility and a proven track record is the very first step in a successful marketing program (I just happen to know the best in the business, if you’re interested!) Then once you do that, work with them on finding the best-suited mail program for your product.

If they’re the right company for you, they should offer a wide variety of mail options and a lot of helpful input in reference to the mail piece and the most effective demographics to mail to. Then go for it!

Confirm that they will be mailing your drop in a timely manner, a good rule of thumb is 3-4 business days after you place your order. Then it should be about 2-3 weeks until you start to see leads coming in. Then make sure you’re provided with all of the applicable paperwork verifying that your mailing was done to your specifications and in the time period you were expecting.

Finally, track your response rate and most importantly.don’t give up. Consistency is key to your successful marketing program. You don’t always get the big responses on your first time out, you’ve got to stick with it and be persistent and with the right guidance.It will come.

Learn how to create newsletters for your prospects and customers.

Creating an effective newsletter takes more than simply having an idea. Many companies provide newsletters strictly online and not in printed form. As a result, many prospects and customers may never receive or open a valuable newsletter.

To create an effective newsletter, you should follow these steps:

1. Have a purpose – Is this newsletter going to be for prospects? customers? or both? What is the purpose of the newsletter? Will the newsletter be a way of sharing new information or to reinforce a previous communication? Do you want the newsletter to drive a particular behavior? If so, how will your prospect/customer respond?

2. Stick to a schedule – Nothing is more frustrating to an avid reader than an inconsistent delivery schedule. When you deliver your newsletter in a timely manner every week, every month, or every quarter, you develop a sense of reliability and consistency among your audience. This speaks volumes about your company.

3. Segment your newsletter – The most effective newsletters are targeted. This means that the content of your newsletter is personalize for a particular audience. If you face multiple segments (prospect vs. customer, marketing professionals vs. advertising executives, etc.) then you may consider ‘versioning’ your newsletters to provide the most relevant content.

4. Keep your layout simple – Don’t try to be fancy. Your primary objective should be to have your newsletter read from cover to cover. Spend your time creating targeted content and over intricate design and layout.

5. Gather relevant content from the market – Ask your readers to contribute content. Solicit feedback form vendors, partners, and professionals. When the content is created by those who read it, you’ll be sure to capture the most relevant topics and information.

6. Provide a hook – In addition to providing relevant information on pertinent topics, you’ll also want to include something that readers will look forward to every month. Perhaps it’s a puzzle, cartoon, or case study.

7. List your upcoming specials, offers, and events – Use your newsletter to distribute exclusive offers. This will build loyalty and reinforce the benefit of reading the newsletter each month.

8. Ask for comments – The best way to improve a newsletter is to ask recipients how to improve the newsletter. Provide an email address or ask them to call. This is a great way to continually improve your newsletter and a great way to let your readers know that their opinion is important.

9. Write content at a 6th grade level – Make your newsletter a quick read, allowing individuals to skim, highlight, and refer back to it throughout the month. Newsletters that are too wordy, lengthy, or overly verbose aren’t as effective as those that make finding the right information easy.

10. Manage your list – Be sure that your mailing list is up-to-date. When distributing your newsletter, watch for returns. Compare your customer list with your newsletter database on a regular basis if they’re in separate files. Doing so will keep your costs at a minimum while insuring that you’re touching the right audience.