Shein has taken the fast fashion world by storm, growing into a global empire with a devoted cult following. For many aspiring models, landing a gig with Shein seems like a dream come true. But what does it really take to become a Shein model, and is it a career path worth pursuing? In this comprehensive guide, we‘ll dive into all the details you need to know, from job requirements to pay and perks to a realistic look at the modeling industry as a whole.
Shein Modeling 101: The Basics
First, let‘s cover the basic qualifications to become a Shein model. The brand prides itself on showcasing diverse talent, with models of various ages, sizes, heights, and ethnicities represented on the website and social media.
While there are no hard and fast rules, Shein models are typically:
- Between 18-30 years old
- Able to fit into sample sizes (0-8 for women and 28-34 waist for men)
- Photogenic with clear skin and healthy hair
- Confident, energetic, and able to take direction
- Passionate about fashion and comfortable in front of the camera
- Active on social media, especially Instagram
"Shein wants models who can authentically represent the brand and connect with our customers," says Lisa Chen, a casting director for Shein. "We look for individuals with a unique sense of style, a positive attitude, and a strong work ethic."
While professional modeling experience isn‘t necessarily required, it can give you a leg up on the competition. "We receive thousands of applications from aspiring models," Chen shares. "Those with a portfolio of high-quality, on-brand images tend to stand out."
The Application Process: How to Get Noticed by Shein
So, you think you have what it takes to be a Shein model? Here‘s a step-by-step breakdown of the application process:
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Build a strong social media presence, especially on Instagram. Post fashionable, well-lit photos that showcase your personality and style. Use relevant hashtags like #sheinmodel and #sheinofficial.
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Email your modeling portfolio and contact information to [email protected]. Include a variety of headshots and full-body images in both casual and formal attire.
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If Shein is interested, a representative will reach out to schedule an interview, either in-person or via Zoom. Come prepared to discuss your experience, inspiration, and what excites you about the brand.
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After the interview, Shein may invite you to a test shoot to see how you perform on camera. This is typically an unpaid opportunity, but it‘s a crucial step in the hiring process.
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If the test shoot goes well, congrats! You‘ll be offered a contract to model for Shein on a freelance basis.
"The whole process can take a few weeks to a few months, depending on Shein‘s current needs and the strength of your application," says Janice Kim, a former Shein model who now works as a modeling coach. "Don‘t get discouraged if you don‘t hear back right away. Persistence and patience are key in this industry."
The Rewards (and Challenges) of Modeling for Shein
Modeling for Shein comes with some significant perks, including:
- Exposure to a massive global audience (Shein has over 250 million followers on social media)
- Opportunities to travel for special collections and campaigns
- Free clothing and accessories from Shein
- Hourly pay rates of $15-$20 for photoshoots (though rates may vary)
"I‘ve gotten to travel to some amazing locations and work with incredibly talented photographers and stylists," says Megan, a 24-year-old Shein model. "It‘s a fun, fast-paced job that has opened a lot of doors for me."
However, it‘s not all glamorous jet-setting and free swag. Modeling for Shein also involves:
- Long, physically demanding photoshoot days (often 8+ hours)
- Inconsistent, freelance-based work with no guarantee of regular bookings
- Pressure to maintain a certain look and size
- Potential criticism and trolling on social media
- Ethical concerns around fast fashion‘s impact on the environment and garment workers
"There are definitely some tough aspects to the job that people don‘t see on Instagram," Megan shares. "You have to develop a thick skin and learn to advocate for yourself."
Shein‘s Sustainability Efforts: A Model‘s Perspective
As an eco-conscious model, you may have some reservations about working with a fast fashion brand like Shein. The industry as a whole has a huge environmental footprint, with 92 million tons of textile waste generated annually.
However, Shein claims to be taking steps to become more sustainable, such as:
- Launching the Shein X incubator program to support emerging designers
- Using recycled materials in some collections (like the sold-out Zendaya x Shein line)
- Partnering with resale platform Treet to encourage customers to buy and sell secondhand
- Donating unsold inventory to charities instead of sending it to landfills
"No fashion brand is perfect, but I appreciate that Shein is making an effort to reduce waste and empower creators," says Jenna, a 19-year-old Shein model. "As models, I think we have a responsibility to push for more sustainable practices and educate consumers on the importance of extending the life cycle of their clothes."
Of course, these initiatives are just a starting point, and Shein still has a long way to go to truly be considered a sustainable company. Advocates continue to call for greater supply chain transparency, improved labor conditions, and a shift away from the breakneck pace of trend cycles.
Model Checklist: Skills to Help You Succeed (in Shein and Beyond)
Modeling may seem like a glamorous career path, but it requires some serious business savvy and personal skills to succeed long-term. Here are a few key traits that will help you thrive as a model for Shein and other fashion brands:
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Adaptability: No two photoshoots are the same. Models need to be able to quickly adjust to new environments, creative teams, and style directions.
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Professionalism: Always show up on time (or better yet, early!) with a positive attitude and strong work ethic. Treat every job like it‘s the opportunity of a lifetime.
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Networking ability: Success in modeling is all about who you know. Build relationships with photographers, designers, agents, and fellow models. Attend industry events and castings regularly.
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Financial planning: Modeling income can be unpredictable, so it‘s crucial to budget carefully and have multiple streams of revenue. Consider picking up side hustles or freelance gigs to supplement your Shein paychecks.
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Self-care: Burnout is real in the fast-paced world of fashion. Prioritize sleep, healthy eating, exercise, and stress management to stay physically and mentally well. Don‘t hesitate to seek support from loved ones or mental health professionals when needed.
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Resilience: Rejection is par for the course in modeling. Develop a growth mindset and learn from every "no" to come back stronger at your next casting or shoot.
"Models are essentially freelance entrepreneurs," says Kim. "The most successful ones treat their careers like a business and are always thinking two steps ahead."
The Modeling Industry by the Numbers
While landing a gig with Shein can be a great launching point for your modeling career, it‘s important to manage your expectations and have a backup plan. Here‘s a look at some eye-opening statistics about the modeling industry as a whole:
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The average model earns $32,000-$48,000 per year in a major market like New York City. However, only 40% of models report working full-time, with the majority cobbling together part-time gigs and side hustles.
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The median hourly wage for models is $18.34, according to the U.S. Bureau of Labor Statistics. But paychecks can vary wildly, from $10/hour for a small commercial shoot to $50,000+ for a luxury brand campaign.
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The most successful models often have significant name recognition and social media followings. For example, Gigi Hadid (a former face of Guess and Victoria‘s Secret) has 72.6 million Instagram followers and an estimated net worth of $29 million.
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However, even "retired" models aren‘t immune to financial instability. In her memoir, 90s supermodel Paulina Porizkova revealed that she was left with less than $10,000 in her bank account after being cut out of her late husband‘s will.
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Modeling is a young person‘s game. The Council of Fashion Designers of America (CFDA) reports that the average age of a runway model is 16-21, with many models starting their careers as teenagers.
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Diversity and inclusion continue to be major challenges in the modeling industry. In the Fashion Spot‘s Fall 2021 runway report, only 43.3% of models were people of color, and plus-size models accounted for a mere 2.1% of castings.
These statistics paint a sobering picture of the realities of modeling as a full-time career. While there are certainly opportunities for success and glamorous perks, it‘s not a path to guaranteed fame and fortune.
Education: A Model‘s Secret Weapon
One way to increase your chances of long-term financial stability and career success is to prioritize education alongside your modeling pursuits. Many successful models have college degrees or are actively pursuing other interests outside of fashion.
For example, Karlie Kloss (a former Victoria‘s Secret Angel) took coding classes at the Flatiron School and launched a scholarship program for young women in STEM. Jourdan Dunn has a culinary degree and hopes to open her own restaurant someday. And Lily Cole earned a double first in History of Art at Cambridge University.
"I always encourage my modeling students to have a backup plan and continue learning new skills," says Kim. "The industry can be fickle, and it‘s important to have something to fall back on."
Consider taking online courses, attending workshops, or pursuing a degree in a field that interests you. Not only will this make you a more well-rounded individual, but it can also open up new opportunities and networks beyond modeling.
A Note on Mental Health and Body Image
It‘s no secret that the modeling industry can take a toll on one‘s mental health and body image. Models face constant scrutiny and pressure to maintain a certain look, which can lead to anxiety, depression, and eating disorders.
In fact, a 2017 study published in the International Journal of Eating Disorders found that 62.3% of models had been asked to lose weight by their agency, and 54.5% were told that they wouldn‘t be able to find more jobs if they didn‘t slim down. Additionally, 60% of models reported experiencing anxiety or depression.
"It‘s so important for models to have a strong support system and prioritize their mental health," says Jenna. "Surround yourself with people who love and accept you for who you are, not just how you look."
If you‘re struggling with body image issues or disordered eating, don‘t hesitate to reach out for professional help. Organizations like the National Eating Disorders Association (NEDA) and Project HEAL offer resources and support for those in the fashion industry and beyond.
The Future of Modeling: Trends to Watch
As the fashion industry continues to evolve, so too does the modeling world. Here are a few key trends and predictions to keep an eye on:
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Increased diversity and inclusion: While there is still a long way to go, brands are slowly starting to embrace models of different sizes, ages, abilities, and gender identities. Expect to see more inclusive casting and representation in the coming years.
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The rise of the "digital model": With the pandemic accelerating the shift to e-commerce and virtual fashion shows, there is a growing demand for models who can create compelling content from home. Shein has already embraced this trend with its #SheinAtHome campaign, featuring models and influencers styling looks in their own spaces.
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Greater transparency and sustainability: As consumers become more aware of the fashion industry‘s impact on people and the planet, brands will be under increased pressure to disclose their supply chains and reduce waste. Models who align themselves with eco-friendly and ethical brands may have a competitive edge.
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More direct-to-consumer opportunities: Social media has democratized the modeling industry in many ways, allowing models to build their own followings and secure brand deals without the need for a traditional agency. Expect to see more models taking control of their careers and monetizing their personal brands.
Of course, these are just predictions, and the future of modeling is always in flux. The most successful models will be those who can adapt to changing trends and technologies while staying true to their own values and goals.
Conclusion: Is Becoming a Shein Model Right for You?
Modeling for Shein can be a exciting and rewarding experience for those who are passionate about fashion and comfortable in front of the camera. However, it‘s important to approach the opportunity with realistic expectations and a strong sense of self.
Before applying to Shein (or any modeling gig), ask yourself:
- Does this align with my personal values and career goals?
- Am I prepared for the physical and emotional demands of the job?
- Do I have a strong support system and backup plan in place?
- Am I willing to put in the work to build my skills and network?
If you can answer "yes" to these questions and feel confident in your ability to navigate the ups and downs of the industry, then go ahead and submit that application! With hard work, persistence, and a bit of luck, you just might find yourself jetting off to a glamorous Shein photoshoot.
But remember: modeling is just one path in the vast world of fashion and creativity. Don‘t be afraid to explore other avenues and pursue your passions, whether that‘s design, styling, photography, or something entirely different. The most fulfilling careers are often the ones that allow you to be your authentic self and make a positive impact on the world.
As Kim puts it: "Modeling can be a fun and lucrative gig, but it‘s not the be-all and end-all. The most important thing is to stay true to yourself, keep learning and growing, and never lose sight of what really matters to you."
Happy modeling, and may your Shein journey be filled with fashionable adventures!
