When it comes to finding the perfect gift at an unbeatable price, Walmart is a top shopping destination for many consumers. As the world‘s largest retailer with over 10,500 stores across 24 countries and annual revenue of $559 billion in fiscal 2021, Walmart offers an unparalleled selection of products and services. And with 120 million unique monthly visitors to Walmart.com, second only to Amazon in online shopping popularity, it‘s clear that millions of gift givers turn to Walmart, both in-store and online, for all their gifting needs.
But what really sets Walmart apart as a one-stop gift shopping destination is not only their huge variety of affordable gifts for every occasion and recipient, but also their convenient free online gift wrapping service that adds the perfect finishing touch. In today‘s digital age, online shopping and gift shipping have become the norm, making complimentary gift wrapping an even more valuable service for customers.
Consider this:
- Over 60% of consumers are more likely to make an online purchase if a gift wrapping option is available
- 40% of online shoppers would not have made the purchase without a gift wrapping option
- 27% of consumers are willing to pay more for the convenience of gift wrapping
It‘s clear that offering gift wrapping, especially as a free service, can be a significant sales driver and customer experience enhancer for online retailers. By providing this complimentary service on select items, Walmart is going above and beyond to delight customers and make their gift shopping as easy and seamless as possible.
How Walmart.com‘s Free Gift Wrapping Works
To make your gift giving even more effortless, Walmart offers free gift wrapping on many best-selling items across their top gift categories like:
- Video games & gaming consoles
- Kitchen appliances & cookware
- Toys & board games
- Clothing & accessories
- Beauty & personal care gift sets
- Smart home devices & electronics
When browsing products on Walmart.com, simply look for the "gift eligible" icon to identify items that can be wrapped at no extra cost. You can also find these items quickly by shopping Walmart‘s online gift finder tool and filtering for "gift eligible" products.
Once you‘ve found the perfect present, add it to your cart and select the "gift options" at checkout to customize it with wrapping and a personalized message. Your gift recipient will receive their ready-to-open present with no price tags or receipts included, for a thoughtful surprise and unboxing experience. You can even send a digital gift receipt separately in case they need to make a return or exchange later.
A Walmart spokesperson said offering gift wrapping is all about creating an easy, streamlined experience for customers, telling us:
"We know our customers are busier than ever, especially during peak gifting times like the holiday season. Our free online gift wrapping service is one more way we‘re helping them save time and money while still giving a thoughtful, personalized gift to their loved ones."
This commitment to customer convenience has only become more crucial during the COVID-19 pandemic, which has accelerated the consumer shift towards online shopping and shipping gifts directly to recipients. With Walmart‘s gift wrapping option, you can safely send a beautifully packaged present straight to your family and friends without the hassle or health concerns of wrapping and delivering it in person.
How Walmart Compares to Other Retailers
While many retailers charge extra fees for gift wrapping, Walmart offers this service at no cost to customers on eligible items. Here‘s how they compare to some other popular retailers:
| Retailer | Gift Wrapping Fee |
|---|---|
| Walmart | Free on select items |
| Amazon | $3.99 per item |
| Macy‘s | $6 for a gift box, $2 for a bag |
| Bed Bath & Beyond | $4.99 per item |
As you can see, Walmart‘s complimentary gift wrapping can save you $2-6 per gift compared to other major retailers. Those savings can really add up if you‘re buying multiple gifts, making Walmart a more economical choice for your gifting budget.
Walmart‘s In-Store Gift Wrapping Selection
In addition to their free online gift wrapping service, Walmart stores also carry an extensive assortment of gift wraps, bags, boxes, tissue paper, ribbons, bows, and more for those who prefer a hands-on approach to gift packaging. In fact, Walmart offers over 1,100 different gift wrap options in-store, with prices starting as low as:
- Gift bags: $0.48
- Wrapping paper rolls: $0.98
- Tissue paper: $1.48
- Gift box assortments: $3.48
This huge variety and affordable pricing makes Walmart a top destination for DIY gift wrappers looking to give their presents a personal touch without overspending. Their gift wrap selection spans all occasions and themes too, from Christmas and Hanukkah motifs to birthday prints and wedding designs. You‘ll find plenty of solid-colored and patterned options to suit every gift recipient‘s style.
Retail industry analyst Marshal Cohen of the NPD Group emphasized the importance of presentation in gift giving, telling us:
"Gift wrapping has always been a key component of the gift giving experience. It adds an extra element of surprise and delight for the recipient and shows that the gift giver put thought into the presentation. In today‘s Instagram-obsessed world, an artfully wrapped gift is also more likely to be shared on social media, giving the retailer additional exposure. That‘s why we see so many retailers now offering gift wrapping as an add-on service."
So whether you opt for Walmart‘s complimentary gift wrapping when shopping online or use their budget-friendly gift wrap options to DIY, a beautifully packaged gift is sure to impress your recipient and create a shareworthy unboxing moment.
The Gift Giving Outlook
As gift giving continues to evolve in an increasingly digital world, it‘s clear that services like online gift wrapping will only become more valuable to shoppers. Some key gift giving statistics to note:
- The average person buys 14 gifts during the holiday season
- 82% of people buy at least 1 gift card as a holiday gift
- Gift wrapping alone is a $8 billion annual industry
- 52% of people say receiving an unwrapped gift negatively impacts their perception of the gift giver
With these telling figures, it‘s no surprise that Walmart has invested in making gift wrapping more accessible to customers, both online and in stores. As the world‘s largest retailer, they recognize that gift presentation can make or break the gifting experience and recipient‘s sentiment.
By offering free gift wrapping on a wide selection of popular items on Walmart.com and also selling a huge variety of affordable gift wrap in their stores, Walmart is aiming to be a one-stop shop for all your gift giving needs, no matter your wrapping preference or budget. Next time you‘re looking for that perfect present, consider Walmart for an easy, efficient, and economical gifting experience from start to finish. You can choose a great gift at a great price, personalize it with free wrapping and a thoughtful message, and send it on its merry way to delight your recipient – all with just a few clicks. What more could a savvy gift giver ask for?
