Make Your Instagram Account a Shop: A Beginner’s Guide

Make Your Instagram Account a Shop

Instagram shopping has been a feature on the social media app for almost two years. It allows users to shop directly from a post without leaving the app.

Instagram shopping posts have been highly successful for e-commerce companies and influencers alike.

Start your Instagram shopping business today and promote your products with shoppable content.

This guide will tell you all you need to know about starting an Instagram shop and creating shoppable content, which is great for your social media marketing strategy.

What Is Instagram Shopping?

What Is Instagram Shopping

It’s a feature on Instagram allows you to shop for products from your favorite brands, search for specific items, view product details, and access your shopping cart.

With Instagram shopping, you can shop for products through the app’s interface by searching for the product you like and viewing its details. You can also view product images and specifications before making a purchase.

The feature has several options that make it easy to shop on the app. You can easily browse products by categories and tags, see product reviews, add the item to your shopping bag, and view the item’s availability on the app.

Besides, using Instagram shopping has many benefits. It saves time and effort as you don’t need to go to a retail store or use an online shopping portal to make purchases.

Also, you get to shop from your favorite brands that provide excellent value for money. Moreover, Instagram shopping offers great deals without leaving your home or office.

According to Social Tradia, many individuals create Instagram accounts to sell their products. Many of them also try to sell their accounts because they have many niche followers. Actually, if you gain control of an existing account that has thousands of followers, you can easily market your brand.

How to Set Up an Instagram Shop

Step #1: Check Your Brand Eligibility

Before setting up an Instagram shop, you must ensure that your account is eligible.

To qualify, your account must have a physical address and comply with Instagram’s commerce policies. You must also be a verified business or have a Facebook shop to link your Instagram account to.

Once you have verified your eligibility, you can start setting up your shop by selecting products and adding descriptions. Add relevant tags and hashtags to make it easier for customers to find your products.

You can promote your Instagram shop on other social media platforms and create engaging content to build an audience. Setting up an Instagram shop allows you to quickly sell digital products online and generate revenue from a niche market.

Step #2: Switch to an Instagram Business Account

To sell products on Instagram, you’ll need to convert your personal account to a business or creator account.

This will give you access to additional features, such as the Shopping tab and the ability to tag products in posts and stories.
Besides, it allows you to use analytics tools to track your performance, monitor sales, and understand consumer behavior.

Creating a business or creator account is easy and can be done in just a few steps. Once you have done this, all that’s left is to upload your product photos and start selling!

Step #3: Connect Your Instagram Account to a Facebook Page

You will first need a Facebook page and catalog to create a shop on Instagram. The first step is to create a Facebook page that matches the name of your business.

Next, connect your page with your Instagram account, so customers can purchase directly through the platform.
For optimal shop performance, keywords and hashtags are essential to optimize your shop. This will help potential customers find you more easily.

When adding product categories and descriptions, be consistent and truthful about all information to avoid customer confusion. This will help them make informed decisions about their purchase.

Step #4: Upload Your Product Catalog

Creating an Instagram shop requires setting up a product catalog. This is where you upload all the products you want to sell on Instagram. You should include accurate descriptions of each product, high-quality photos and videos, pricing information, and other relevant details that customers need to know about your products.

To keep your product catalog up-to-date and relevant, update it regularly with new products or changes in pricing or availability.
Additionally, review it periodically to ensure all the information is accurate and up-to-date.

Creating a product catalog and updating it regularly allows you to easily sell your products on Instagram and satisfy customers’ needs.

Step #5: Conduct an Account Review

Setting up an Instagram shop requires specific steps to be taken before you can begin selling products.

First and foremost, you must create a profile page for your business. This page should contain information about your business, such as the company’s name and the products or services it provides. You must also include a profile photo and relevant information about yourself.

Next, you must start selling products on your page. To do this, you will need to create a product page for each product you sell. These pages include detailed information about the product, such as its description and price.

Additionally, add photos of the product and any relevant information about it. When creating product pages, be sure to keep in mind Instagram’s specific requirements and policies.

Step #6: Turn On the Shopping Feature on Instagram

Instagram shopping is a popular feature that allows customers to browse, buy, and shop from posts and stories on the app. You must first link your account to a Facebook page or catalog to enable this feature.

Once you’ve done this, you can turn on shopping in the Instagram app. This will allow customers to view and purchase products directly from your posts and stories.

It’s vital to ensure your shop is appropriately set up before turning on shopping so customers have a seamless experience when browsing and buying products.

Promoting your shop via social media platforms like Facebook and Twitter is also a good idea, so potential customers can find it easily.

How to Create Instagram Shopping Posts

How to Create Instagram Shopping Posts

You can follow a few tips if you want to create Instagram shopping posts that get people excited and eager to buy.

First, consider the type of product you want to feature in your post. When creating shopping posts, it’s crucial to tie the product in with the post’s topic (e.g. holiday shopping season). This helps add context to your post and makes it more relevant to audiences.

Also, consider the product itself and its features. For example, feature those colors in your post if a product has multiple color options. This will help draw attention to the product and highlight its features.

Another tip is to feature an Instagram-worthy scene or moment with the product. This can be as simple as snapping a selfie with the product or shooting a video of yourself using it. These scenes can help draw attention to the product and add depth to your post.

Finally, consider the hashtags you use in your post. When creating shopping posts, it’s important to include relevant hashtags that match the theme of your post and your audience’s interests. This will help boost visibility and engagement with these hashtags on Instagram.


So here’s the low-down on how you can start shopping on Instagram. You can set up an Instagram shop page by connecting your product catalog to your Facebook page. Then, create product catalogs and shoppable posts for each of your products.

When creating product catalogs, ensure you include an accurate product title, a detailed description of the product and its specifications, relevant tags, and hashtags. Once that’s done, start tagging products in your posts and caption that is shoppable. Follow this guide to create Instagram shopping posts easily!