How Many Posts Are Posted On Instagram Per Day?

How Many Posts Are Posted On Instagram Per Day? The Ultimate Guide
Instagram has solidified itself as a social media powerhouse, with over 1 billion active users and counting. More than just a platform for keeping up with friends, it‘s now a crucial marketing channel for businesses, influencers, and creators. But have you ever wondered just how much content is shared on the app each day?

In this ultimate guide, we‘ll dive deep into the data to uncover exactly how many posts are uploaded to Instagram daily. We‘ll break down the numbers by post type, analyze trends over time, and explore what they mean for users and brands aiming to stand out in an increasingly crowded space.

Whether you‘re a casual ‘gramme or a social media strategist, this guide will give you a comprehensive understanding of the scale of activity on the platform and how to optimize your approach. Let‘s jump in!

Instagram Usage Statistics Overview
Before we explore daily post volumes, let‘s set the stage with some key Instagram usage statistics:

  • 1 billion monthly active users
  • 500 million daily active users
  • 4.2 billion likes per day
  • 1.16 billion Insta accounts as of 2023
  • 71% of 18-29 year olds use Instagram
  • 7 out of 10 hashtags are branded
  • 72% of users have bought a product they saw on the app

These topline figures underscore Instagram‘s massive scale and influence. With half of its user base logging in daily, the amount of content shared on the platform is staggering. And as we‘ll see, it‘s only continuing to grow.

How Many Posts Are Uploaded to Instagram Each Day?
So, what‘s the total daily post volume on Instagram? Brace yourself for some mind-boggling numbers:

According to the latest data, over 95 million photos and videos are uploaded to Instagram every single day. That breaks down to:

  • 66,838 posts per minute
  • 1,113 posts per second

Let that sink in – in the mere seconds it took you to read this paragraph, thousands of new Instagram posts have flooded the platform. At this rate, the total number of posts on Instagram will soon surpass 40 billion.

But this aggregate figure only scratches the surface. To really understand Instagram posting activity, we need to examine the key post types and how they each contribute to the astronomical daily totals.

Daily Instagram Post Breakdown by Type
From the classic square photo to the newest full-screen reels, Instagram offers a range of formats for sharing content. Here‘s how the daily post volume breaks down by type:


  • Total: 48.2 million per day
  • 33,472 photos uploaded per minute
    Images remain the bread and butter of Instagram, accounting for over half of daily posts. However, that share has declined as video content has exploded in popularity.


  • Total: 22.8 million per day
  • 15,833 videos uploaded per minute
    Video has been the fastest-growing post type, fueled by the rise of stories, reels, and IGTV. Cisco projects that video will make up 82% of all online content by 2022, and Instagram is certainly reflecting this shift.


  • Total: 400 million per day
  • 277,778 stories posted per minute
  • 86% of users post stories
    Launched in 2016, stories have become a dominant force on Instagram. The ephemeral, casual nature of stories has made them incredibly popular, especially among younger users. Brands have also embraced stories, with 50% of businesses on Instagram creating at least one story per month.


  • Total: 22 million per day
  • 15,278 reels posted per minute
  • Users spend 20% more time on reels than other content
    Instagram‘s answer to TikTok, reels are short-form videos up to 30 seconds long. Despite being a relatively new feature, reels have quickly gained traction and are now a significant portion of daily uploads. Instagram‘s algorithm also heavily favors reels, giving them a visibility boost in feeds and discovery pages.


  • Total: 1.5 million per day
  • 1,042 IGTV videos posted per minute
    IGTV allows longer-form video content up to 60 minutes in length. While it has a dedicated app, IGTV videos can also be shared in the main Instagram feed. Though IGTV hasn‘t achieved the same widespread adoption as other post types, it still sees a notable volume of daily uploads.

Trends in Daily Instagram Posting
Instagram‘s daily post volume is not only massive but also growing rapidly. Here are some of the most significant trends in Instagram posting activity:

Explosive growth in video content:

  • Video posts have increased by 80% year over year
  • 87% of brands plan to increase video content this year (Wyzowl)
  • Daily views of videos have increased 150%
    The data clearly shows that video has become a top priority for both users and brands on Instagram. With the platform investing heavily in video features like reels and stories, this trend shows no signs of slowing down.

Stories surge past feed posts:

  • Stories have grown 15x faster than feed posts
  • 1/3 of the most-viewed stories are from businesses
  • 60% of businesses say stories have driven more website traffic
    Stories have not only overtaken feed posts in terms of volume but also engagement. For many users, stories are now the primary way they consume and share content on Instagram. Brands are taking note, with stories becoming an increasingly important part of social media marketing strategies.

More frequent posting cadence:

  • Average business posts 4-5 times per week
  • 42% of businesses post 1-3 times per day
  • Average influencer posts 7 times per week
    With so much competition for attention on Instagram, brands and influencers alike are upping their posting frequency to stay visible. While the optimal cadence varies by account type and size (more on that later), the overall trend is towards more frequent, consistent posting.

Growing disparity between top users and average accounts:

  • Top 1% of accounts get 30% of total likes
  • Median number of likes per post across all accounts is 10
  • Median number of comments per post is 1
    While total post volume is swelling, engagement is increasingly concentrated among a small number of high-profile accounts. For the average user, cutting through the noise is harder than ever. This underscores the importance of finding the right niche and creating high-quality, targeted content.

Best Practices for Optimal Posting
With millions of posts vying for attention each day, how can you ensure your content stands out? Here are some data-backed best practices:

Post at peak times: The best times to post on Instagram are weekdays between 10 AM and 3 PM. Avoid late night and early morning when fewer users are active.

Find your ideal frequency: Posting more often generally correlates with faster follower growth, but only up to a point. Most experts recommend posting 1-2 times per day, but high-performing accounts can often post more frequently. Use analytics tools to find the cadence that drives the best engagement for your audience.

Focus on your top-performing content pillars: Zero in on the content themes and formats that resonate most with your audience. A Sprout Social study found 60% of Instagram users want to see posts that showcase a brand‘s products or services.

Embrace video: Photos may still dominate, but video is the future of Instagram. Incorporate more video content into your strategy, especially short-form formats like stories and reels that align with current consumption preferences.

Prioritize quality over quantity: While posting frequency is important, it should never come at the expense of quality. Users are more discerning than ever and will quickly tune out anything that feels inauthentic, irrelevant, or low-effort. Strive to create content with a strong aesthetic, clear message, and unique point of view.

Leverage hashtags and geotags: Tagging your posts with relevant hashtags and location tags can significantly boost discovery, especially among users who don‘t already follow you. Posts with at least one hashtag get 12.6% more engagement on average.

Engage with your community: Instagram is a social network, not a broadcast platform. Respond to comments, like and comment on other users‘ posts, and participate in relevant conversations to build authentic relationships and keep your account active.

The sheer volume of content shared on Instagram each day is awe-inspiring – and it‘s only going to keep growing. As the platform continues to evolve and introduce new features, brands and users must adapt their strategies to keep pace.

While the data in this guide paints a clear picture of the current Instagram landscape, the most important metric for your account is your own engagement. Use these insights as a starting point, but always let your unique audience and goals guide your approach.

At the end of the day, Instagram is all about forging meaningful connections through creative expression. No matter how many millions of posts flood the platform, there will always be space for content that truly resonates. Focus on crafting authentic, compelling content and the rest will follow.

Now that you‘re armed with this data-backed knowledge, it‘s time to put it into action. Happy posting!