Best Time to Post on Instagram 2024

Are you looking to take your Instagram game to the next level in 2024? With over 1.4 billion monthly active users, Instagram has become one of the most powerful social media platforms for businesses and influencers alike. But with so much competition, it can be challenging to get your content seen by your target audience.

One crucial factor that can make or break your Instagram success is timing. Posting at the right times when your followers are most active and likely to engage can significantly boost your reach and engagement. In fact, the Instagram algorithm prioritizes posts with high early engagement, so getting those initial likes and comments can help your content get shown to even more users.

But with followers spanning different time zones and demographics, figuring out the best time to post on Instagram is not always straightforward. That‘s why we‘ve put together this comprehensive guide to help you optimize your posting schedule for maximum impact.

In this article, we‘ll dive into the best times to post on Instagram by day of the week, industry, content type, and country. We‘ll also share some tips on how to find your own unique best posting times based on your specific audience insights. Let‘s get started!

Factors to Consider When Deciding When to Post on Instagram

Before we jump into the specifics, let‘s go over some key factors to keep in mind when determining your Instagram posting schedule:

  1. Day of the week: Engagement rates can vary significantly depending on the day of the week. Generally, weekdays tend to have higher engagement than weekends, as more people are checking social media during work breaks or commutes.

  2. Target audience time zone: If your followers are spread across different time zones, you‘ll want to consider posting at times that overlap with when most of them are active. Tools like Instagram Insights can help you determine your audience‘s top locations.

  3. Content type and purpose: The ideal posting time can also depend on the type of content you‘re sharing and your goals. For example, if you‘re posting educational or work-related content, weekday mornings or afternoons may be best. If you‘re posting leisure or entertainment content, evenings and weekends may be better.

  4. Posting frequency: How often you post can also impact your engagement and reach. While posting consistently is important, posting too frequently can overwhelm your followers and lead to lower engagement per post. Aim for a posting frequency that allows you to maintain quality and relevance.

Now that we‘ve covered those factors, let‘s look at the data on the best posting times across various dimensions.

Best Times to Post on Instagram by Day of the Week

Based on global engagement data, here are the generally recommended best times to post on Instagram for each day of the week:

  • Monday: 11am-2pm
  • Tuesday: 10am-3pm
  • Wednesday: 10am-11am, 2pm-3pm
  • Thursday: 10am, 2pm-3pm
  • Friday: 9am-11am
  • Saturday: 8am-10am
  • Sunday: 8am-10am

The worst times to post are generally late at night and early morning from 11pm-4am, when most users are asleep. Weekends also tend to have lower engagement overall compared to weekdays.

However, it‘s important to note that these are just general guidelines based on averages. The best posting times can vary significantly based on your specific audience demographics and behavior. We recommend using these times as a starting point, then diving into your Instagram Insights to analyze when your own followers are most active.

Best Times to Post on Instagram by Industry

Certain industries may find better engagement by posting at specific times relevant to their audience‘s typical schedules and needs. Here are some findings on the optimal times to post for various industries:


  • Best times: Wednesday at 6am, 9am, 3pm; Friday at 7am
  • Best day: Wednesday
  • Worst day: Sunday


  • Best times: Wednesday at 9am, 10am; Friday at 6am
  • Best day: Wednesday
  • Worst day: Saturday

Food & Beverage:

  • Best times: Friday at 8am, 5pm, 7pm; Saturday at 11am, 4pm
  • Best day: Friday
  • Worst day: Monday


  • Best times: Thursday at 6pm, 8pm; Saturday at 5pm
  • Best day: Thursday
  • Worst day: Sunday


  • Best times: Wednesday at 11am, 1pm, 3pm, 9pm; Thursday at 11am, 7pm
  • Best day: Wednesday
  • Worst day: Sunday


  • Best times: Tuesday at 3pm, 8pm, 10pm; Wednesday at 3pm, 6pm
  • Best day: Tuesday
  • Worst day: Saturday

Travel & Tourism:

  • Best times: Monday at 7am; Thursday at 7am; Friday at 11am, 2pm
  • Best day: Friday
  • Worst day: Sunday


  • Best times: Wednesday at 6pm; Thursday at 6pm, 8pm; Sunday at 6pm
  • Best day: Thursday
  • Worst day: Monday


  • Best times: Wednesday at 9am, 3pm; Thursday at 6pm, 10pm
  • Best day: Thursday
  • Worst day: Sunday

Of course, these are industry-wide averages, so it‘s still best to analyze your own account data to tailor your posting times to your unique audience.

Best Times to Post Instagram Reels

Instagram Reels, the platform‘s short-form video feature, have been exploding in popularity and receiving high engagement. If Reels are part of your content strategy, here are the best times to post them by day of the week for maximum views and interaction:

  • Monday: 7am, 10am, 7pm
  • Tuesday: 8am, 10am, 2pm
  • Wednesday: 6am, 2pm, 8pm
  • Thursday: 6am, 11am, 7pm
  • Friday: 6am, 12pm, 5pm
  • Saturday: 9am, 5pm, 8pm
  • Sunday: 6am, 2pm, 9pm

Best Times to Post on Instagram by Country

If you have an international audience, it‘s important to consider the different time zones and cultural contexts of your followers when planning your posting schedule. Here are some general guidelines for the best times to post in some major countries:

United States:

  • Weekdays: 6am-9am, 12pm-2pm, 5pm-7pm
  • Weekends: 8am-10am

United Kingdom:

  • Weekdays: 5am-7am, 11am-1pm, 7pm-9pm
  • Weekends: 8am-10am, 4pm-6pm


  • Weekdays: 6am-8am, 12pm-2pm, 6pm-8pm
  • Weekends: 7am-9am, 5pm-7pm


  • Weekdays: 7am-9am, 3pm-5pm, 8pm-10pm
  • Weekends: 10am-12pm, 6pm-8pm


  • Weekdays: 7am-9am, 4pm-6pm, 9pm-11pm
  • Weekends: 9am-11am, 5pm-7pm


  • Weekdays: 6am-8am, 12pm-2pm, 6pm-8pm
  • Weekends: 9am-11am, 4pm-6pm


  • Weekdays: 7am-9am, 1pm-3pm, 8pm-10pm
  • Weekends: 10am-12pm, 6pm-8pm


  • Weekdays: 6am-8am, 11am-1pm, 6pm-8pm
  • Weekends: 8am-10am, 4pm-6pm


  • Weekdays: 7am-9am, 12pm-2pm, 8pm-10pm
  • Weekends: 10am-12pm, 5pm-7pm

Remember, these are general guidelines based on aggregated data. For the most accurate insights, check your Instagram analytics to see when your specific followers in each country are most active.

How to Find Your Own Best Times to Post on Instagram

While industry benchmarks and country-specific data can provide helpful starting points, the best way to optimize your Instagram posting schedule is to dive into your own account analytics. Here‘s how:

  1. Go to your Instagram Insights by tapping the menu icon in the upper right corner of your profile, then tapping "Insights."

  2. Tap "Total Followers" then scroll down to see when your followers are most active by day of the week and time of day.

  3. Experiment with posting at different times, particularly during those follower activity peaks, and track your engagement rates.

  4. Use a scheduling tool like Later, Hootsuite, or Sprout Social to plan and automate your posts in advance. This allows you to post consistently at your optimal times without having to do it manually.

  5. Keep an eye on when your top competitors and similar accounts in your niche are posting. While you don‘t want to copy them exactly, this can give you some clues as to what times resonate with your shared target audience.

  6. Continuously monitor and adjust your posting times based on your engagement data. As your audience grows and evolves, their activity patterns may shift as well.

Other Tips to Boost Your Instagram Engagement

In addition to optimizing your posting times, there are a few other key strategies you can use to increase your Instagram reach and engagement:

  1. Use relevant hashtags: Include a mix of popular and niche hashtags in your posts to make them more discoverable to users interested in your topic or industry. You can use up to 30 hashtags per post, but aim for at least 10-15.

  2. Write compelling captions: Draw users in with strong opening lines and include calls-to-action encouraging them to like, comment, save, or share your post. Captions can be up to 2,200 characters long, so use them to tell stories, ask questions, and build connections.

  3. Engage with your followers: Respond to comments on your posts, ask for feedback in your captions and Stories, like and comment on your followers‘ posts, and participate in relevant conversations in your niche. The more you engage authentically, the more the algorithm will favor your content.

  4. Maintain a consistent brand voice and aesthetic: Develop a distinct brand personality and visual style that resonates with your target audience. Consistently showcase this in your posts, Stories, Reels, and profile to build recognition and loyalty.

  5. Collaborate with others: Team up with complementary brands and influencers in your space for co-promotions, takeovers, and shoutouts. This exposes your content to new relevant audiences and adds credibility through association.


Timing your Instagram posts strategically is a powerful way to increase your organic reach and engagement on the platform. By considering factors like day of the week, audience location and activity times, content type, and posting frequency, you can develop a schedule that maximizes your impact.

Industry and country-specific data can provide helpful benchmarks, but it‘s important to also track and analyze your own account metrics to tailor your posting times to your unique audience. Continuously monitor and adjust your schedule as your audience and the platform evolve.

Combine your optimized posting schedule with relevant hashtags, strong captions, consistent branding, community engagement, and collaborations to truly supercharge your Instagram growth in 2024 and beyond. Happy gramming!