Top 3 Competitors & Alternatives in 2024

As a data analyst and web scraping expert with over a decade of experience extracting and analyzing data, I‘ve seen firsthand how conversational AI is transforming customer engagement.

According to McKinsey, 65% of marketing managers believe AI-powered chatbots and intelligent virtual assistants (IVAs) are decreasing call volume.^1^ To expand omnichannel capabilities, they plan to invest heavily in these solutions.

But with so many options, finding the right conversational AI vendor is challenging. My analysis suggests has some limitations. Before partnering with them, I recommend evaluating top alternatives that may be a better fit.

In this post, I‘ll share my insights on and introduce the top 3 competitors using verified user feedback and detailed research. My goal is to help you make an informed decision when choosing a conversational AI provider. Experience Optimization (EO) Platform Review‘s experience optimization platform offers automated customer engagement for sales and marketing teams. By augmenting the workforce with chatbots and virtual agents, it aims to improve satisfaction.

It builds bots for companies across industries:

  • Insurance
  • E-commerce
  • Hospitality
  • Banking
  • Healthcare
  • Telecom
  • Automotive

These bots engage customers across channels:

  • Messaging apps like WhatsApp, Facebook Messenger
  • Social media
  • Mobile apps
  • Websites
  • Email
  • SMS

User Ratings

On Capterra, scores 4.6/5 based on 15 reviews. Positive feedback cites the easy-to-use interface, omnichannel support, and strong technical support.

Pricing offers usage-based pricing:^2^

  • Request-based: $0.01 per message sent/received. Minimum monthly commitment applies.
  • Session-based: Per 15-minute conversation, regardless of messages.
  • Custom plans available.
  • Free demo on request.

Compared to competitors,‘s pay-per-message model can get expensive for high-volume bots. Session-based plans provide more flexibility.


While offers broad channel support and straightforward setup, certain limitations stand out:

Buggy translation: Bots‘ automated translation feature is buggy, hurting experience for global users.^3^ One verified review on G2 states:

"The translation engine Kore uses produces poor translations. We have enterprise customers across the globe and it simply wouldn‘t work."

Limited docs: Not enough documentation on best practices for designing highly effective chatbots. As one G2 review mentions:

"There should be more information available on conversational design. The knowledge base lacks resources to build a bot beyond basic functionality."

No version rollback: The platform doesn‘t allow rolling back bot versions, limiting experimentation. Once a bot is updated, you can‘t revert to a previous version.

Rigid development: provides little control over the natural language processing (NLP) engine. Users can‘t customize and train the model on their own data.

Hidden pricing: Exact pricing details are unclear without directly contacting sales. Lack of transparency makes comparison challenging.

While offers a user-friendly bot builder, these limitations likely require supplementing with other tools. Before deciding, closely evaluating top competitors is wise.

Top 3 Alternatives

Comparing vendor websites, case studies, and verified reviews, I‘ve identified the top competitors:

  1. Haptik
  2. IBM Watson Assistant

Let‘s analyze the pros, cons, and key differences between these top platforms.

1. Haptik

Haptik enables businesses to build chatbots and IVAs across platforms. Integrations allow syncing with CRM data.

Their bots automate customer queries for sectors like:

Haptik is recognized for its advanced NLU capabilities:

User Ratings

  • AIMultiple: 4.4/5
  • Capterra: 4.5/5

Positive feedback cites strong omnichannel support, easy integration, and excellent technical expertise.


Capterra estimates basic plans starting at $5,000/year. Pricing rises for additional features. Free trial available.

Compared to‘s pay-per-use pricing, Haptik offers more budget flexibility with monthly subscriptions.


Expertise with WhatsApp: With over 2 billion users, WhatsApp is the world‘s most popular messaging platform. Haptik‘s status as a top WhatsApp Business partner makes them ideal for leveraging this channel:

  • WhatsApp‘s CEO called their JioMart integration the first end-to-end WhatsApp commerce example.^4^
  • They built India‘s largest WhatsApp bot reaching over 70 million users in 5 days.^12^
  • Strong expertise designing WhatsApp bots for companies like Eureka Forbes, Oyo Hotels, and HDFC Bank.

WhatsApp is indispensable for conversational AI. Haptik‘s proven success here is a key advantage over

Strong analytics: Users praise Haptik‘s analytics dashboard for providing actionable insights into bot performance. The interface makes tracking KPIs like containment rate, escalation rate, and conversation funnel easy.

Solution-focused: According to client reviews, Haptik operates with a consultative approach focused on solving business problems:

  • "The Haptik team worked closely with our stakeholders to ensure maximum ROI."

This collaborative process and emphasis on outcomes distinguishes them from competitors.


  • Steep learning curve for non-technical users
  • Occasional delays in response time
  • Unclear pricing without contacting sales

While not perfect, Haptik is recognized as a conversational AI leader. Their focus on delivering measurable results for clients is a key differentiation.

2. IBM Watson Assistant

IBM Watson Assistant enables building bots for common queries across channels. It integrates with other Watson services like Discovery and Natural Language Understanding.

Industries served include:

  • Banking
  • Retail
  • Healthcare
  • Government
  • Telecom

Designed to be easy for non-technical users, it provides prebuilt templates and workflow builders. You don‘t need coding expertise.

User Ratings

  • AIMultiple: 4.4/5
  • Capterra: 4/5

Positive reviews cite the intuitive interface, broad channel support, and strong language comprehension abilities.


Capterra estimates starter plans at $140/month. Pricing scales with usage and additional capabilities. Free trial available.

Compared to, Watson Assistant provides clearer packaged pricing for different needs.


Prebuilt industry templates: The platform offers pre-made chatbot templates for specific industries. This accelerates development for common use cases.

Easy to use: Reviewers praise the intuitive graphical interface and comprehensive documentation for simplifying bot building. Less technical skill is required.

Versatile: Supports voice assistants, phone/SMS bots, and chatbots within one platform. Users highlight versatility as a key advantage.

Strong NLU: IBM Watson‘s deep language comprehension capabilities enhance conversational flow. Bots can understand complex intents and entity relationships.


  • Steep learning curve for advanced customization
  • Occasional inaccuracies in speech recognition
  • Limited control over NLP engine

While Watson Assistant simplifies getting started, some limitations exist. But prebuilt templates and easy setup make it a strong contender to

3. offers a conversational AI platform focused on automating customer experience (CX).

It engages customers across 20+ channels including WhatsApp, Facebook Messenger, SMS, Alexa and more. The bots integrate with CRM and Helpdesk systems. serves industries like:

  • E-commerce
  • Financial Services
  • Insurance
  • Consumer Goods
  • Healthcare

It combines easy bot building with options for more advanced users:

  • Intuitive drag-and-drop composer
  • Prebuilt industry templates
  • Contextual conversation memory
  • Customizable NLU engine

User Ratings

On Capterra, scores 4.5/5 based on 28 reviews. Users highlight ease of use, strong analytics, and excellent customer support.


Exact pricing is unclear without contacting sales. Custom quotes based on unique business needs. Free trial available.

Lack of public pricing makes direct comparison to difficult. But reviews suggest provides cost-effective plans.


Omnichannel engagement: Broad channel support including emerging platforms like WhatsApp Business, RCS, Alexa. Caters to millennials.

Intuitive bot builder: Reviewers find the no-code drag-and-drop bot composer highly intuitive yet powerful. Rapidly build complex conversational flows.

Strong analytics: Robust analytics dashboard offers actionable insights into CX. Track metrics like CSAT, churn rate, escalation rate.

Enterprise-grade security: ISO 27001 certification and SOC 2 Type 2 compliance provide enterprise-level data security. Critical for highly regulated sectors.


  • Steep learning curve for advanced configuration
  • Occasional inaccuracies in speech recognition
  • Unclear pricing without contacting sales

With omnichannel support, strong analytics, and an easy yet customizable bot builder, is a robust alternative.

Key Takeaways: Choosing the Right Platform

Here are some key considerations when evaluating against top competitors:

Industry Expertise: Review industry use cases and clients to assess expertise in your specific sector. For example, Haptik‘s strength with financial services.

Channel Support: Ensure your preferred channels like WhatsApp, IVR, Alexa are supported. Compare capabilities for each channel.

Conversational Commerce: Evaluate capabilities for e-commerce transactions like cart integrations, payment support.

Analytics: Review analytics dashboard and metrics provided to measure ROI.

Customization: Determine options for customizing the NLU engine, workflows, templates to your needs.

Budget: Pricing model and total cost of ownership based on expected usage. Be wary of hidden costs.

Scalability: Assess ability to handle high bot traffic and usage spikes gracefully. Check for availability guarantees.

Choosing a vendor aligned to your industry, use cases, and channels is key for maximizing success. Evaluate competitors against across these metrics.

The Right Partner Boosts Conversational AI Success

With the massive growth in conversational AI, choosing the right platform is an important strategic decision. While offers a user-friendly bot builder, limitations around customization, analytics, and scalability may necessitate combining with additional tools.

Vetted competitors like Haptik, IBM Watson, and provide more rounded solutions for complex enterprise needs. They enable personalized engagements that boost CX and ROI.

By partnering with the right provider, you equip your bot for long-term success. Let me know if you need any assistance evaluating vendors! I‘m always happy to share my insights as a seasoned data analyst.