Top 7 Successful Commerce Chatbot Examples in 2024

The digital revolution has dramatically transformed commerce and customer engagement. Today‘s empowered consumers expect ultra-fast, personalized and seamless shopping experiences. For retailers to stay competitive, leveraging cutting-edge technologies like AI and conversational chatbots has become crucial.

Recent research shows retail chatbot adoption surging globally. An IBM study found ~65% of retail/consumer product companies have implemented or plan to implement AI chatbots by 2024.^[1] India too has seen massive growth, with the chatbot market projected to reach $1.25 billion by 2030 according to Mordor Intelligence.^[2]

This rapid adoption of conversational AI in commerce is being fueled by tangible benefits like:

  • 24×7 availability – Deliver instant, after-hours support without adding staff
  • 33% faster resolution – Bots resolve common queries 3x faster than humans^[3]
  • 70% containment rate – Contain ~70% of customer inquiries without agent transfer^[4]
  • 15-70% cost savings – Reduce customer support costs by 15-70%^[5]

Let‘s explore 7 compelling examples of successful commerce chatbots powering leading brands in 2024.

What Makes for Chatbot Success in Commerce?

Before diving into the examples, it‘s worth reflecting on what sets apart the most effective retail chatbots:

  • Hybrid architecture – Combining conversational AI with handoff to humans for complex queries.
  • Tight CRM integration – Linking to order/customer databases and workflows.
  • Omnichannel deployment – Serving customers across website, app, social media, messaging platforms.
  • Conversational UI – Intuitive interfaces with persistent menus, carousels etc.
  • Query understanding – High accuracy in interpreting diverse customer questions.
  • User personalization – Leverage data to tailor responses and offers.

Getting these elements right is crucial for commerce chatbots to deliver stellar CX and business value.

1. eBay Canada’s Facebook Messenger Chatbot

Founded in 1995, eBay Canada facilitates over $2 billion in sales annually.^[6] When holiday sales came around, eBay wanted to find an innovative way to engage customers.

The Challenge

For the 2018 holiday season, eBay Canada aimed to provide an interactive and personalized deals experience during its "12 Days of Christmas" promotion.

The Solution

eBay partnered with Canadian chatbot platform Massively to launch a Messenger bot that directly messaged users with daily deals. Built using a hybrid NLU engine leveraging machine learning and rules, it provided a menu-based interface to encourage signups.

The Results

Compared to the 2017 season, the holiday chatbot drove impressive engagement and conversions:

  • 88% increase in email signups for sneak peek deals^[7]
  • 2x more reactions, shares and comments on social media
  • 14% boost in purchases from users interacting with the bot^[8]

"We wanted to bring unexpected delight during the holidays. The Massively bot made this scalable and effective on Messenger." – eBay Canada

By taking a personalized and interactive approach, eBay‘s holiday chatbot successfully boosted engagement and sales.

2. JioMart‘s WhatsApp Chatbot

JioMart saw online orders surge 3x during COVID-19 lockdowns. Their customer service team was overwhelmed.

The Challenge

Daily order volumes increased from 80,000 to 250,000 during the pandemic. Query response times stretched to minutes, severely impacting customer experience.

The Solution

JioMart rapidly deployed a WhatsApp Customer Service chatbot in just 5 days by partnering with conversational AI startup Haptik. Integrated with their order management and CRM systems, the bot handled status updates, order issues and product questions.

The Results

Within months of launch, the CX improvements were remarkable:

  • 60% reduction in average query response time
  • 90% containment rate, lowering call volume^[9]
  • 15% increase in customer retention rates^[10]
  • 70% of users said WhatsApp was their preferred channel

The rapid launch and integration with backend systems enabled JioMart‘s chatbot to successfully handle the order surge during COVID-19.

3. Mondelez India‘s App Chatbot

Mondelez India Foods, part of confectionery giant Mondelez International, wanted to boost gifting sales for Valentine‘s Day among millennials.

The Challenge

The company‘s goals were to:

  • Help millennial shoppers (aged 25-40 years) navigate their Valentine‘s Day online store
  • Engage users with relevant content and gift recommendations
  • Stimulate interest and purchase of gifting options

The Solution

Mondelez partnered with Haptik to build an Intelligent Virtual Assistant (IVA) for their Valentine‘s microsite called the "Valentine‘s Day Special Store". The conversational interface provided an interactive way for millennials to explore gift options and get ideas.


Compared to their regular site traffic and sales, the IVA chatbot delivered impressive performance:

  • Drove 7x more visits to the Valentine‘s microsite
  • Achieved 12.9% conversion rate from visitors to customers
  • 58% increase in Valentine‘s gift revenue

The entertaining and interactive IVA succeeded in boosting millennial engagement and gifting purchases.

4. Eureka Forbes‘ WhatsApp Chatbot

Eureka Forbes is India‘s leading water purification brand trusted by over 20 million households.

The Challenge

With the COVID-19 pandemic, demand for water purifiers surged. Calls to Eureka Forbes‘ support center tripled from 10,000 to 30,000 daily.^[11] Query wait times increased, impacting customer satisfaction.

The Solution

They partnered with Haptik to quickly build an AI-powered WhatsApp Customer Support chatbot. Integrated with their CRM in just 5 days, it handled product questions, order tracking, technician booking and payments.


Within 4 months of deployment, Eureka Forbes saw:

  • 90% containment rate, lowering call volumes^[12]
  • 50% faster response times for customers^[13]
  • 15x ROI from chatbot technology investment^[14]

The rapid implementation and integration enabled Eureka Forbes‘ chatbot to successfully manage the customer support surge.

5. Sephora‘s Beauty Chatbots

A pioneer in leveraging emerging tech, Sephora deployed chatbots on Facebook Messenger and messaging app Kik back in 2016.

The Solution

Sephora launched 3 chatbots with different purposes:

  • Kik bot – Makeup tips, tutorials and product recommendations
  • Facebook Reservation Bot – Appointment booking at nearby stores
  • Facebook Virtual Assistant – Color shade finder for makeup products

The hybrid bots used NLP engines combining machine learning with predefined rules and menus.


Within 6 months, Sephora‘s beauty chatbots delivered impressive results:

  • Increased in-store appointments by 11%^[15]
  • Drove 15% growth in beauty product sales^[16]
  • Consumers spent 2x more when guided by the chatbots^[17]

The well-targeted personas and use cases enabled Sephora‘s chatbots to boost bookings and drive sales.

Key Takeaways

The examples above showcase how leading Indian and global brands have leveraged conversational AI to:

  • Improve CX with faster response times and higher resolution rates
  • Increase sales and order values through personalized recommendations
  • Smoothly manage surges in demand with scalable automation
  • Drive engagement across platforms like web, social media and messaging

As chatbot technology matures, their commerce capabilities will grow exponentially – from shopper assistance to payments to last-mile delivery and beyond. The future of retail will be messaging-based. Brands that embrace conversational AI now will have a competitive advantage in this voice-driven shopping revolution.