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Advertising information, tools, and resources – Marketing Scoop

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With the ever changing world of Marketing, it’s impossible to be an expert in everything. From advertising basics to advertising online with Google Adwords, you’ll find the advertising help you need by searching a category below.

  • Basics – Advertising: Learn the fundamentals of effective advertising including design, advertising placement, media buying, outdoor advertising, and more. Click here
  • Case Studies – Advertising: Learn about industry best practices for Advertising. Determine the right media, message, and timing for advertising your products and services. Click here
  • Creative: Write advertising copy that sells. Design your advertisements to build brand, generate response, and motivate your audience. Click here
  • Media Buying: Ever wonder how to get great advertising rates, but don’t know how? Learn about media buys, agency fees, and more. Click here
  • Online Advertising: If you’re trying to reach a targeted audience, nothing does it better than online advertising. Learn about Google Adwords, banners, rich media, ad rates, and more. Click here
  • Out-of-Home: Learn about Outdoor Advertising. From bus signage to billboards, we’ve got the information you’re looking for on out-of-home advertising. Click here
  • Print Advertising: Develop advertising campaigns for newspapers, magazines, and other print media. Click here
  • Radio, Television, and Film: It’s always great to have your product placed on TV, in a movie, or mentioned on the radio – learn how to leverage this powerful form of advertising. Click here

Whether you’re an advertising novice or an advertising expert, you can improve your advertising knowledge with marketingscoop.com. Our marketing experts have gathered advertising articles, tools, and resources that give you an advertising edge. Return to this page for advertising related updates.

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Steven M. Smith, Owner, graduated The Art Institute of Vancouver for Web Design & Interactive Media, Graphic & Web Design and has been feature...