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Advertising Articles

Our advertising articles have been collected from advertising industry experts and professionals. Learn the fundamentals of effective advertising including design, advertising placements, media buying, outdoor advertising, and more.


Featured Articles

Media Advertising
Learn the basics of multiple types of ads – print, television, radio, and more. Click for full article…

Sex! Why Getting Your Attention Isn’t Enough
Getting someone’s attention isn’t enough to make your advertising effective. Click for full article…

When Should You Increase Advertising Spend?
This study researched the Return On Investment of nearly 2,700 U.S. based businesses.
Click for full article…

How to Create Killer Ad Copy
If you’re looking to create killer ad copy, you’ll need to ask yourself these important questions. Click for full article…

Techniques for Improving Ad Response Rates
Here’s a secret about writing copy that sells: There is no secret. Learn techniques for writing copy that will lift response rates. Click for full article…

Advertising Spending and the U.S. Economy
According to a recent survey, advertising spending is a major driver of our economy. Nearly 20% of sales in the U.S. are directly or indirectly correlated with advertising spend. Click for full article…

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Steven M. Smith, Owner, graduated The Art Institute of Vancouver for Web Design & Interactive Media, Graphic & Web Design and has been feature...