Why Online Advertising is Used by More Marketers

According to a recent study, more marketing professionals are using online advertising. Here's why.

According to a recent survey by CMO Council do org, it appears as though online marketing is becoming a bigger part of the marketing mix as a result of lower implementation costs, faster deliver and response, and measurable ROI.

With so many tools in the Marketing arsenal these days, online spend is proving to generate measurable results. Be sure to consider online marketing as a key part of your future marketing campaigns.

"Why is online marketing becoming a bigger part of your marketing mix?"

• Low cost of implementation 65%
• Speed of delivery and response 58%
• Measurable ROI 58%
• Effective way to create dialog 34%
• Simple to implement 30%

Note: Multiple responses permitted on survey.