Trade Shows and Events

Learn the fundamentals of effective trade shows and event management. Whether you are selecting a trade show to attend or choosing the right booth, you'll find all you need among our expert trade show resources. Learn how to generatetrade show booth traffic, promotions, effective giveaways, and more.

Featured Trade Show Articles

Tradeshow Marketing - Get Ready for the Big Event!
How do you know which tradeshows to attend? Learn these basics for proper show selection that can help you leverage your trade show booth investment. Click for full article...

Good Shows in Bad Times
Every industry has its good & bad times.It is possible to turn in a great tradeshow performance when everything else is going wrong. Here are strategies to take when your industry is facing hard times. Click for full article...

Tradeshows: Four Generations in the Marketplace
Today's consumer can be a member of one of at least four generations. different techniques are required to connect with them. Here's what you need to know to position yourself appropriately. Click for full article...

Trade Show and Event Resources

Designing Exhibits to Support Tradeshow Goals
The fact is that the exhibit is but one important facet of an effective trade show strategy.
When combined with pre-show, at show and post-show activities, your exhibit can help
you achieve your trade show goals, but the process can’t be started until those goals are
clearly defined. Click for full article...

Tradeshows: Setting Effective Goals
TOne of the most difficult challenges confronted by many companies, both large and small, is developing business objectives and measuring the impact of the trade show against those objectives. Click for full article...

Marketing Expert: Recommended Links

Flexi-Display.com
If you're looking for a complete trade show display resource, you can depend on Flexi-Display. They provide the latest trade show related displays that help you sell. If you want to make an impact at your next show or event, count on Flexi-Display Marketing.

Trade-show-advisor.com
Success Strategies for Exhibitors Description: Educational resource with articles to help exhibitors maximize visibility, sales leads and revenue at trade shows. Topics include successful tradeshow planning, marketing, exhibit booth displays, giveaways, banners, trade show staffing, promotions, etc.

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