Trade Shows: Resources

These trade show resources can help you learn more about the the fundamentals of trade shows from selecting a tradeshow booth to choosing the right shows to attend. You'll also learn about generating trade show booth traffic, promotions, giveaways, and more.

Tradeshow Resources

Walk An Exhibition In Their Shoes
TMost people, like most animals, are creatures of habit. If you can understand their patterns, tendencies and habits, you can better predict their next steps and their likelihood to respond to certain stimuli. When presented with a particular scenario, you can anticipate how they are likely to react before the scenario plays out, which affords you the ability to navigate them to a desired outcome. Click for full article...

Designing Exhibits to Support Tradeshow Goals
The fact is that the exhibit is but one important facet of an effective trade show strategy.
When combined with pre-show, at show and post-show activities, your exhibit can help
you achieve your trade show goals, but the process can’t be started until those goals are
clearly defined. Click for full article...

Tradeshows: Setting Effective Goals
TOne of the most difficult challenges confronted by many companies, both large and small, is developing business objectives and measuring the impact of the trade show against those objectives. Click for full article...

Booth Staff Boot Camp
As most exhibitors know, trade shows and events oftentimes consume a significant portion of a marketing or sales budget. Aside from the considerable financial resources that are pumped into each event, companies are also forced to invest a great deal of time preparing (travel, hotel, freight, exhibit setup, etc.) for a show to ensure everything is perfect prior to heading out to the event. Click for full article...

Pre-Tradeshows Tactics
We all know of the different promotional items that exhibitors promise and give away as promotional items, but is giving away free items the most effective way to get people to visit your exhibit? What about giving away a Harley Davidson? Is that the best way to spend your trade show budget? Click for full article...