Trade Show Management Articles

Deliver effective trade shows through the management of trade show logistics such as booth selection, placement, staffing, and more. Trade shows are an effective way to get in front of your current customers and acquire new ones. Leverage these in-person trade show opportunities to their fullest and reap the rewards!

Featured Articles

After The Show: Self Analysis A Critical Component
An objective measurement of performance is the only way to plan and achieve continual improvement at subsequent trade shows. Trade Sho expert Susan A. Friedmann gives valuable advice on how to improve your results. Click for full article...

How To Manage Your Next Trade Show
If you're thinking about attending a trade show, then adequate planning and consideration must be given to the specific outcomes you wish to achieve. Manage each show as its own project and do your best to account for all the activities necessary to guarantee a successful outcome. Click for full article...

Creating a Realistic Trade Show Budget
Having a realistic tradeshow budget is crucial for exhibiting success. It's imperative to include all the costs associated with exhibiting in your financial plan. Here are some tips on how to keep these costs manageable. Click for full article...

Athletes Train, Why Don't You?
Truly great exhibitors don't just show up at the show & automatically know how to turn in a great performance. Just like Athletes, exhibitors have long, grueling hours of training & practice behind the scenes. Click for full article...

Eight Effortless Exercises to Improve Tradeshow Performance
Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly. Click for full article...

Free Tools

Post Show Exhibit Report
Use this template to evaluate the effectiveness of your tradeshow. It can help you determine your ROI and plan for next year's show.

Post Show Exhibit & Travel Report
Use this thorough template to record your event and travel details. It can help you determine your ROI, identify action items for follow up, and plan for next year's show.

Trade show Checklist 1
This checklist is an easy way to keep track of all the details you need to prepare for your next tradeshow. Use this simple list, add to it, and make it your own to guide you through the trade show process.

Trade show Checklist 2
This checklist is provides additional guidelines for tradeshow logistics. Modify this list to account for your booth requirements and other trade show realted items.