Strategic Planning

Improve your understanding of the marketing strategic planning process. By doing so, you can create a strategic plan that drives your marketing approach from concept to execution. Read our strategic planning articles below, utilize templates for drafting your plan, and visit resources for additional strategic planning guidance.

Featured Articles

Developing a Strategic Plan
The information for this article was derived from many sources, including Michael Porter's book Competitive Advantage and the works of Philip Kotler. Their insight and guidance on the strategic planning process is essential for any marketer. Click for full article...

Strategic Planning 101
Developing a strategic marketing plan takes work. It requires a firm understanding of the markets you plan to sell to, the products you and your competitors offer, your business objectives, and finally, your marketing budget. Click for full article...

The Beginners Guide to Marketing Planning and Setting SMART Objectives
Business and marketing planning is a lengthy process that leaves most of us running for the hills in a vain attempt to avoid it. But with a little focus you can speed up the process and make your marketing planning all the more effective. Smart Monkey Marketing reveals how setting objectives (and not just any objectives, we’re talking SMART objectives) can ensure your business thrives. Click for full article...

Free Strategic Planning Tools

Strategic Marketing Plan Outline
This strategic marketing plan is thorough yet simple to use. Follow the steps to create a marketing plan from scratch. Click here...

Marketing Plan Outline & Instructions
This simple document provides and outline of a marketing plan and provides a brief description of each marketing plan element. If you are writing a marketing plan for the first time, use this outline and corresponding instructions. Click here...

Marketing Plan Outline
Use this outline to construct your marketing plan if you are looking for a simple, very basic outline that you can build upon. Click here...

Marketing Expert: Recommended Links

Alliance Online
Frequently asked questions about strategic planning.