Search Engine Marketing
Find out how to navigate the world of Google, Google Ad Words, paid placements, and online sponsorships.
Free Tools
Turning 10 Paid Search Mistakes Into Pure Profit 
One of the most alarming conclusions we reached while talking with hundreds of companies about search engine marketing practices is the sheer number of mistakes almost everyone seems to be making. These are mistakes costing companies untold millions of dollars in bottom line profits. Click here
Paid Search: Follow the Money
In just ten years, it’s been responsible for building an unknown
startup into the fifth largest corporation in America. It was the
primary force behind the world’s richest man—principal stockholder
of the country’s third largest company—offering more than $44
billion for a much smaller, financially-strapped competitor. Click here..
DM News Essential Guide To Search Engine Marketing 2008: Get it here
Despite the fact that search-engine marketing and optimization are
no longer in their infancy stages, there are still many fundamental
topics that direct marketers could learn from. The following
articles were written by thought leaders on fundamental topics, including
reputation management, hiring a search agency of record, best practices
for SEM agencies, vertical search and directory submissions. Click here..
Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider
Successfully managing PPC campaigns is more than just finding the correct keywords, writing an effective ad and hoping for the best. It requires paying attention to the more rigorous bid management practices that are now in place with Google & Yahoo. Click here
The Complete Guide to Search Engine Marketing
Consumers conduct an estimated eight billion commercial searches each month. Recognizing that activity, marketers spent $9.4 billion on search marketing last year, according to the Search Engine Marketing Professional Organization. Spend on search is set to climb to $11.5 billion this year and $13.3 billion next year. Most of that will go into Google’s pockets. Learn more in this annual guide from DM News. Click here
Maximizing Search Marketing Effectiveness
The MarketLive Performance Index represents the pulse of e-retailing. In it,
aggregate data from a robust range of merchants is tied to actionable tactics to
drive e-commerce success. Using previously undervalued performance metrics,
the MarketLive Performance Index provides a holistic view of consumer behavior. Click here
The Long Tail of Search
Now, with the popularity of the best-seller The
Long Tail, Chris Anderson’s lay explanation of this phenomenon clearly details the revenue
models and successes of a wide range of businesses including books, music, movies and
Google. For successful SEM campaigns that reach both volume and productivity goals, it
can be concluded this theory is one of the most important things to implement. Click here
Long Live Position Management
As paid search engine marketing has evolved, we have watched bidding insanity shift to ad relevancy. The search engine providers have begun leveraging basic advertising design principles within the format of their search results. Chief among these has been the use of white space, contrast/emphasis and alignment. Click here
Turning 10 Paid Search Mistakes Into Pure Profit
One of the most alarming conclusions we reached while talking with hundreds of companies about search engine marketing practices is the sheer number of mistakes almost everyone seems to be making. These are mistakes costing companies untold millions of dollars in bottom line profits. Click here
How Effective is Your Paid Search Marketing?
The primary goal of paid search is to attract visitors to your web site. Once a visitor has clicked-through, the goal is a conversion—selling a product, generating a lead or acquiring a new member or subscriber to your web site. Click here
The 80/20 Rule of Search
Marketers who use paid search are realizing several critically important
truths about paid search vendors and the role of technology in managing
search programs. Companies are evaluating whether ROI goals of
automated Search Engine Marketing (SEM) are being met and increasingly,
marketing professionals find that results are falling short. Click here
Search Engine Marketing Ethics 
This tool should be used as a standard for anyone practicing Search Engine Marketing. It provides a code of ethics for SEM. Click here
Increase Sales with Pay-Per-Click Marketing
Using pay-per-click advertising during this holiday season can have a positive impact on your sales. For a basic understanding of how to use pay-per-click marketing to promote your products and generate a favorable ROI, review this white paper from Network Solutions. Click here
Keyword Verification Tool
Market Leap provides three free search engine tools including Keyword Verification, Search Engine Saturation, and Link Popularity. Click here
|
