Search Engine Marketing Articles

Find out how to navigate the world of Search Engine Marketing including Google, Google Ad Words, paid placements, and online sponsorships with articles, tools, and resources selected by our search engine marketing experts.

Featured Articles

The Importance of Search Engine Marketing
Businesses have recognized the importance of SEO and SEM. Discover the advantages of Search Engine Marketing. Click for full article...

Tips to a Successful PPC Campaign
PPC (Pay Per Click) is a paid search that is conducted on a search engine for progressive search results.There has been numerous arguments and comparisons between the performance of SEO and PPC as to which is better. Click for full article...

The Importance of Search Engine Marketing
Businesses have recognized the importance of SEO and SEM. Discover the advantages of Search Engine Marketing. Click for full article...

Pay-per-click campaigns should change through the seasons
Seasonal events, whether Valentine’s Day, Easter, the Super Bowl or anything in between, can present considerable opportunities for pay-per-click advertisers. Click for full article...

Beware of the CPC Trap
IMost web marketers bid on CPC search engines out of desperation. They lack the knowledge they need to determine their bidding strategy, and do not have a clear understanding of what their primary goals should be. Click for full article...

Leveraging Search Engine Marketing
If you are thinking about search engine marketing at any stage in the customer lifecycle, read on. Click for full article...

Google, MSN and Yahoo Search
Find out all you need to know about the Big 3; Google, MSN, and Yahoo! Click for full article...

Pay-Per-Click Definitions
Learn the definitions of terminoloy you'll need when buying online ads on a pay-per-click basis. Click for full article...