Media

Discover the pros and cons of different types of media and how to work with them effectively throug media events and other sources. Using the right media form can make or break the outcome of your next marketing campaign.

Featured Articles

Creating Emails for the Media
Getting the media to learn about your pitch via email can be a challenge. Emails get ignored, caught by SPAM, or filtered through some other means. Learn how to get your email through to intended media recipients with these techniques. Click for full article...

How PR Can Keep Your Numbers Trending Upward
All too often PR is viewed simply as product publicity and a support tactic of the marketing effort. This article is intended to broaden your perspective and outline ten ways that public relations contributes to bolstering revenues – either by adding directly to the coffers or helping avert major losses. Click for full article...

Getting Media Coverage with Best and Worst
One way to get attention for your business is to produce a best of or worst of list. These lists continually produce ink. If done correctly, media may anticipate your list annually and virtually guarantee pick up. Click for full article...

Free Tools

Media Training 101
Use this power point deck to walk yourself, or someone else, through the basics of media training 101. This complete presentation gives you background information about the media and prepares you for the "interview". Click here...

Media Contact List
This sample media contact list is a simple and easy-to-follow spreadsheet that can be adapted to include your specific media contacts as well as keep track of your communications to each one of them. Use this media contact template to document your outreach efforts. Click here...