Media Articles

Discover the pros and cons of different types of media and how to work with them effectively throug media events and other sources. Using the right media form can make or break the outcome of your next marketing campaign.

Creating Emails for the Media
Getting the media to learn about your pitch via email can be a challenge. Emails get ignored, caught by SPAM, or filtered through some other means. Learn how to get your email through to intended media recipients with these techniques. Click for full article...

How PR Can Keep Your Numbers Trending Upward
All too often PR is viewed simply as product publicity and a support tactic of the marketing effort. This article is intended to broaden your perspective and outline ten ways that public relations contributes to bolstering revenues – either by adding directly to the coffers or helping avert major losses. Click for full article...

Getting Media Coverage with Best and Worst
One way to get attention for your business is to produce a best of or worst of list. These lists continually produce ink. If done correctly, media may anticipate your list annually and virtually guarantee pick up. Click for full article...

The Media is the Message
The media you use to distribute and communicate your message must be carefully selected to deliver effective results. Choosing the right vehicle to distribute your message is essential for marketing success. Click for full article...