Marketing Strategy Tools

Learn the fundamentals of marketing strategy. From segmentation to effective planning, you'll learn what you need to build a great brand, stay ahead of the competition, and more. In this section, you can find helpful tools that make marketing strategy development simple and comprehensive.

Featured Marketing Strategy Tools

How To Beat The Bear: Seven Secrets to Recession-Proof Marketing
Whether they read the tea leaves or each issue of the Wall Street Journal, the latest economic news will cause most CMOos and their bosses some concern. With an economic downturn either upon us or heading this way, decisions must be made, and the sooner the better. Click here...

Show How Marketing Makes Money
Study after study has pointed out the difficulty marketers have in measuring the ultimate impact of their programs on sales results. Yet the ability to accurately assess marketing's return-on-investment is increasingly critical to corporate success. Click here...

Instruction for Strategic Planning Document
Developing a strategic marketing plan is one of the most difficult and advanced tasks that a marketing professional must do. To simplify the process, we have developed step-by-step instructions for creating a strategic plan document. Click here...

Message Creation Worksheet
One of the most important parts of creating a marketing strategy is to develop messaging. Doing so ensures that you are communicating the necessary information in a manner that will resonate with your target audience. Use this message creation worksheet to develop the right message for your next marketing campaign. Click here...

Message Map
Are you trying to develop a solid message that can motivate your prospects to buy? Use this message map to construct a marketing message that gets results. Click here...

Marketing Expert: Recommended Links

BtoBonline
This print and online magazine is for the marketing strategist. The magazine is an easy read and sure to give you the business to business marketing strategy you're looking for.