Marketing Consultant

Are you searching for a marketing consultant to help grow your business?  Working with a professional marketing consultant is a great option for those who want real-world advice without the expense of hiring a full time marketing professional. 

As someone with over a dozen years of hands-on marketing experience, I have provided a number of companies with helpful marketing guidance that has dramatically transformed their business.  Working with so many companies, I’ve been able to truly identify the difference between marketing that gets results and marketing that’s simply a waste of money.  Do you want to know the secret to a successful marketing program? 

The answer is easier than you think.  Read further to discover the number one secret that most marketing professionals won’t tell you but can have a dramatic impact on your results.  Before I reveal this powerful marketing secret, let me first share with you some of the most important characteristics of a successful marketing consultant.  Before you contract with anyone, make sure they meet the following criteria: 

1.       They have more than a few years of experience.  I know it’s an easy trap to fall into.  You’re at a party and mention to someone that you need marketing help.  They seem overly helpful and agree to have a friend of theirs call you.  This so-called friend is a “marketing expert” but you later find out that their marketing experience is nothing more than playing on the web and doing some email marketing.

2.      They have branded themselves effectively.  Do your homework.  When you get the name of a marketing consultant, Google his or her name.  Look for a variety of search results that substantiate their claims.  How much experience does he have?  Is he tied into social media?  Is he published or well respected in the industry?  All of this can be determined with a quick Google search.

3.      They have the breadth of experience you need.  The most effective marketing professionals are those who provide integrated marketing communication programs.  Brands are not built on a single medium – you need to manage multiple touch points with powerful, effective messages.

 Working with a marketing consultant can be highly effective if you find the right resource and make an organizational commitment to prospecting and cultivating your existing customer relationships.  Once you engage with a marketing consultant, define specific deliverables, timeframes, and develop a collaborative working relationship.  By doing so you are managing expectations, agreeing on outcomes, and setting yourself up for success.

What Your Marketing Consultant Won't Tell You

Every aspect of your communication and purchasing process needs to be in synch – targeting the emotional piece of the buying decision.  This includes every touch point associated with your brand.  When buying a car it’s the online ad, email, website, the showroom, the sales rep, the customer communication – everything has to be in sync.  Are your marketing communications well coordinated and effectively managed?

The same is true of Starbucks. You’re not just buying coffee you’re buying an experience that makes you feel good and helps to define who you are.  Emotion is driving your purchase.  When you learn how to tap the power of emotional buying, you can dramatically improve your marketing practices, enhancing brand awareness and generating sales.

Take the Next Step

Once you have a clear goal, a marketing roadmap is provided that takes into consideration your: timing, budget, and resources.  I offer a number of marketing consultant packages to fit virtually any budget.
Marketing Consultant Packages

1.  Silver. $795.  Are you a small business looking for some strategic direction?  I provide up to two hours of phone interviews to better understand your business needs and existing marketing program.  After I’ve assimilated the information, I provide you with a review that includes actionable marketing suggestions you can implement quickly.
   
   
2. Gold. $2,195.  The Gold package is ideal for any business that requires a more in-depth look at market conditions, competition, and current marketing program.  Based on my analysis, I will share my finding in a comprehensive report and presentation with specific recommendations associated with lead gen, branding, and communication protocols.
   
   
3. Platinum. (Call for quote).  I can provide any business with comprehensive marketing support.  I do work on a retainer basis as well as supporting  project-based work with clear outcomes and agreed upon timelines.  If you’d like to know more and have specific needs, please contact me via email at support@marketingscoop.com.

Let me be your marketing consultant.  I’ve helped dozens of small, medium, and large-sized businesses enhance their marketing.  Whether your goal is to improve your brand, drive qualified leads, or improve your communications to existing customers, I can help you achieve your goals.