Content marketing is more vital than ever for cybersecurity companies to build trust and differentiate themselves. As per recent surveys, over 64% of IT security firms are prioritizing content strategies to nurture leads, yet only 42% have in-house subject matter expertise for content creation. There is a critical skill gap.
This is why structured content marketing courses allow cyber professionals to systematically gain must-have proficiencies like copywriting, technical writing, SEO optimization, analytics and more.
As we go through the top training options, we will focus on courses that incorporate cybersecurity domain knowledge as well as fundamental marketing specializations. Whether you are looking to pivot careers or complement existing infosec skills, there are options here to meet your specific needs.
Let‘s review them in detail:
Importance of Content Skills in Cybersecurity
- Over 83% of cyber shoppers consume online content across video, blogs and more during vendor research
- Well-optimized cybersecurity content ranks easily on Google allowing companies to influence buying decisions
- Technical writing skills are vital for use case development, compliance reports, risk analysis and other cyber docs
- Creative multimedia content skills differentiate cyber firms in a crowded marketplace
- Cyber thought leaders are highly sought after as keynote speakers, webinar hosts and more
Despite recognising content marketing‘s value, cyber firms often struggle with talent shortage in this area leading to disjointed efforts. Some common issues faced are:
- Creating content that resonates with CISOs and IT decision makers by blending technical depth with strategic insights
- Optimizing highly technical content for searchability without losing domain complexity
- Producing compliant and fail-safe content covering sensitive issues like data privacy, application security etc.
- Developing engaging multimedia collateral like animation videos on Zero Trust, NFT risks etc. that drive interest and shares
This gap is what dedicated content marketing courses seek to address across beginner to advanced levels:
Now let‘s evaluate the top training options available to equip cybersecurity pros with cutting-edge content skills.
Udemy: Content Marketing and Cybersecurity
Course Overview
Comprehensive program covering not just basics of content creation but contextualizing it to cybersecurity industry specifically
Key topics
- Cybersecurity content landscape – trends and benchmarks
- Connecting with CISO personas through content
- Compliance issues in content – laws, vulnerabilities, responsible disclosure
- Creating technical yet SEO-friendly cybersecurity content
- Optimization for cybersecurity terminology and keywords
- Measurement frameworks – web traffic, lead gen, brand lift analysis
Prerequisites
Prior experience in information security domain
Duration: 12 hours
Credential: Certificate of Completion + Cyber Content Marketing certification
Price: $299
This niche course stands out with its dedicated focus on cybersecurity content using a layered skills approach – both foundational marketing skills as well as field-specific specializations needed for technical security content.
Taught by ex-CISO Scott Ellis who heads Sensational.io, a cyber thought leadership firm, it offers tremendous real world insights even for intermediate professionals. With equal emphasis on conceptual knowledge and practical labs, it prepares you for the latest cyber content roles.
Related Udemy Course
- Blue Team & entry level Cybersecurity courses
LinkedIn Learning: Technical Writing for Cybersecurity
Course Overview
Fundamentals of technical writing tailored to cybersecurity use cases of vulnerability reports, penetration testing reports, compliance guides etc
Key topics
- Understanding cybersecurity documentation landscape
- Structuring technical cybersecurity reports – audits, risk assessments etc.
- Writing effective cybersecurity use case reports
- Compliance report writing – PCI DSS, ISO27001, NIST etc. frameworks
- Data visualization principles for cyber write-ups
- Writing technical blogs, leadership articles as cyber thought leader
Prerequisites
Cyber risk management experience recommended
Duration: 3 hours
Credential: Certificate of completion
Price: Monthly LinkedIn Learning membership ($29.99 per month)
For cyber professionals looking to specialize in long-form technical writing, this course offers the perfect foundation covering formats like risk assessments, regulatory reports, technical evaluations and more.
With a hands-on CAPSTONE project involving writing a sample cyber evaluation report, it prepares you for client-ready technical writing deliverables.
Related LinkedIn Learning Course
- Cybersecurity Leadership Communication
HubSpot + INE Cyber Content Marketing Course
Course Overview
Combined certification course blending inbound methodology from HubSpot with cybersecurity context by information security training firm INE.
Key topics
- Cybersecurity market trends and tech innovations to inform content
- Crisis management communications for cyber incidents
- Compliance requirements for marketing cybersecurity software
- Lead nurturing lifecycle for cyber prospects
- Cybersecurity SEO optimization best practices
- Measurement metrics for cyber campaigns
Prerequisites
1-2 years experience in cybersecurity marketing/sales
Duration: 12 weeks of 5 hours/week
Credential: Joint INE – HubSpot Cyber Content Marketing Certification
Price: $899
This blended collaboration course between the well-known INE cybersecurity training platform and HubSpot brings together both technical security domain expertise and inbound marketing methodology for a unique specialized program.
With mentored capstone utilizing a breach scenario, it delivers an applied environment to implement concepts immediately into workplace projects. With dual credentials, it signals well-rounded cyber content marketing skills.
Related Course
CompTIA Cybersecurity Marketer (CSM) course
edX: Developing a Cybersecurity Content Strategy
Course overview
Strategic blueprint to build and implement an integrated cybersecurity content strategy encompassing crisis scenarios and incidents as well
Key topics
- Cybersecurity market landscape analysis
- Crisis lifecycle communications blueprint
- Cybersecurity content governance frameworks
- Persona analysis for alignment
- Omnichannel content distribution strategy
- Cybersecurity KPI setting
- Content lifecycle automation approaches
Prerequisites
5+ years experience in B2B cybersecurity marketing
Duration: 8 weeks, 8-10 hours/week
Credential: Verified Certificate upon 93% pass score
Price: Free audit option or $199 for verified certificate
Created jointly by edX and leading cyber education company Cybrary along with MIT faculty, this exclusive course offers best practices on building integrated cyber content strategies spanning different formats, measurement frameworks and crisis scenarios.
The verified certificate signals in-depth hands-on expertise in managing enterprise-grade cyber content operations.
Other Notable Cybersecurity Content Marketing Courses
Security University: Modern Cybersecurity Marketing
Solid cybersecurity context with martech integration
Udemy Cybersecurity Salesforce Course
Specialized cybersecurity lead gen leveraging Salesforce CRM and content
As we have seen, content marketing training aligned specifically to the cybersecurity space is vital for information security professionals looking to complement their core technical skills and transition into hybrid roles like:
- Cybersecurity Technical Writer
- Cybersecurity Marketing Manager
- Cybersecurity Solution Architect
- Information Security Analyst
- Cybersecurity Risk Assessor
These roles thrive at the intersection of content creation and technical security capabilities.
Further resources for cyber professionals:
Blogs/Podcasts
- The CyberWire Analysis blog
- Krebs on Security podcast
Events/Webinars
- Infragard National Conference
- InfoSec World Conferences
Conclusion
The demand for cybersecurity professionals equipped with specialized content marketing skills continues rising year on year. This guide covered the top courses tailored to cybersecurity across fundamentals to advanced curriculum.
Whether you are looking to reskill or complement existing infosec skills, structured cyber content training delivers immense value in building proficiencies needed for hybrid roles. Combining technical depth with creative breadth, they ready you for the future.
Many courses also offer reputed verifiable credentials to certify your capabilities – a valuable addition to your cybersecurity profile.
So explore the wide range of cyber content programs and turbocharge your market expertise along with technical security depth!
